What makes your organisation different? Knowing the answer could mean the difference between low and high employee engagement. Discover Tammy Erickson's three-step fix.

1. What makes your organisation different?
If you can’t answer in a sentence or two,
your company could be suffering from low
employee engagement. Tammy Erickson
unveils the fix.
What’s the three-step fix
to employee engagement?

2. 2
What do we already know about
engaged employees? They’re happier
and more satisfied with the work they
do, which leads to better productivity,
reduced turnover and increased
revenue. Despite this, too many
companies fail in the engagement
stakes.
Why
bother with engagement?
Ask three whys

3. 3
Well, is your culture proposition right?
Too often, organisations and their
shop-window promises don’t
match up.
Whether your company is on the
foosball-in-the-lounge end of the
spectrum, family orientated, or simply
cut-throat – the people who choose
to work there have to love it.
Why
does engagement go wrong?
Ask three whys

4. 4
This question brings you right back to
the first: why bother with engagement?
If you want the right people on the bus,
your company’s got to live up to its
promise.
Is your organisation wonderfully
different? Do you know how it’s
different? If yes, make sure its culture
matches its promise.
Why
do anything about it?
Ask three whys

5. 5
The engagement fix
Apart from saying to employees
‘If you don’t love it leave it’, what
should companies do to retain
engaged workers? To keep that all-
important-promise to employees,
try these three simple steps.

6. 6
Find out what promise
you communicated
When your employees made the choice
to join you, what did they think your
environment was going to be like? It
might be that you didn’t do a good
job of making the values clear from
the beginning. As companies grow,
they often lose their distinct value
proposition.
The engagement fix
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7. 7
Revisit your promise
Companies often design their
proposition and then park it on
a shelf. But the world changes and,
realistically, they can no longer live up
to the promise they originally made.
The engagement fix
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2

8. 8
Offer a new promise
If the company’s evolved, change the
promise. What can you offer people
now? Have something positive to say
about the change. Not everybody will
go for it. But you have a chance if you
communicate it.
The engagement fix
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2
3

9. 9
Above all, don’t lose what makes your
company’s promise wonderfully different
in the first place.
What’s the three-step fix
to employee engagement?

10. Tammy Erickson, Adjunct Professor,
Organisational Behaviour at London
Business School
The full blog post was published on
London Business School Review online
Visit the website: www.london.edu/lbsr