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What if..
every entrepreneur
had access to business education?
Rajesh Chandy
Tony and Maureen Wheeler Chair in Entrepreneurship
Academic Director, Deloitte Institute of Innovation & Entrepreneurship
Professor of Marketing
Entrepreneur
A person who sets up a
business or businesses,
taking on financial risks
in the hope of profit
Micro Entrepreneur
owner of a business <=5 employees
generally informal
Profoundly Important
Micro businesses matter
Employers, taxpayers, productive citizens
Customers, suppliers, distributors
What if..
every entrepreneur
had access to
business education?
Stephen Anderson-MacDonald
What if every entrepreneur had
access to business education?
impact on prosperity, growth,
and employment?
With Stephen Anderson-MacDonald, Bilal Zia
Doubts: about business education
Policy Makers
Researchers
Experts
Muhammad Yunus:
“[The poor] do not need us to teach
them how to survive; they already
know. So rather than waste our time
teaching them new skills, we try to
make maximum use of their existing
skills. Giving the poor access to credit
allows them to immediately put into
practice the skills they already know.”
(1999)
832 entrepreneurs
randomly assigned
into 3 groups:
marketing, finance, control
Randomized Controlled Trial
Marketing
Training
Control
(no training)
vs. vs.
Finance
Training
Control
(no training)
1 3 2 3
Overview of Study
Interventions
- 10 modules (weekly): concentrate on one business function (marketing or finance)
- Focused on changing business behaviors
Marketing
Training
Control
(no training)
vs. vs.
Finance
Training
Control
(no training)
1 3 2 3
Results: 18 months later..
Marketing
Training
Control
(no training)
vs. vs.
Finance
Training
Control
(no training)
1 3 2 3
Results: 18 months later..
Survival
Marketing:  9.7% Finance:  12.7%
Marketing
Training
Control
(no training)
vs. vs.
Finance
Training
Control
(no training)
1 3 2 3
Results: 18 months later..
Profits
Marketing:  86% Finance:  75%
Marketing
Training
Control
(no training)
vs. vs.
Finance
Training
Control
(no training)
1 3 2 3
Results: 18 months later..
Sales
Marketing:  69% Finance:  39%
Marketing
Training
Control
(no training)
vs. vs.
Finance
Training
Control
(no training)
1 3 2 3
Results: 18 months later..
Employees
Marketing:  62% Finance:  33%
Pathways to Profits
vs
What if..
every entrepreneur
had access to (quality) business education?
• Solve poverty through better business?
What if we could..
• Learn about ourselves through the lives of micro-entrepreneurs?
• Offer (quality) business education to millions of entrepreneurs?
Pathways to Profits
Thank you
rchandy@london.edu

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