Mercedes-Benz is a leading global luxury automaker known for its premium cars, buses, coaches, and trucks. Founded in 1926 by Karl Benz, Mercedes-Benz is headquartered in Stuttgart, Germany and traces its origins to Benz's creation of the first petrol-powered car in 1886. Mercedes-Benz produces a wide range of luxury vehicles including the S-Class and G-Class sedans and SUVs. It is known for its innovations in automotive safety, having pioneered crumple zones, airbags, ABS brakes, and other technologies.

1. By – I. Lokesh
Div – A
Roll – G17
1MAEER's MIT College Of Management, Pune
Business Research Methodology

2.  Mercedes-Benz ranked among the top
global premium car brand
 Founded by Karl Benz on June 28, 1926
 Mercedes-Benz is headquartered
in Stuttgart, Germany.
 Leader in luxury automobiles, buses,
coaches, and trucks.
 Multinational division of the German
manufacturer Daimler AG

3. Mercedes-Benz traces its origins to Karl
Benz's creation of the first petrol-powered
car patented in January 1886.
The first Mercedes-Benz brand name vehicles
were produced in 1926.
Throughout the 1930s, Mercedes-Benz
produced the 770 model,a car driven by
ADOLF HITLER.

4.  The ‘three-pointed star’ is better
recognised around the world than
the Christian cross
– InternationalOlympic Committee:Worldwide Symbol Recognition Survey, 1995
– Enduring Passion/Leslie Butterfield

5.  Cars - Models such as Mercedes SLS
AMG, Mercedes S-Class
 Buses andTrucks- Mercedes-Benz produces a
wide range of buses and coaches, mainly for
Europe andAsia.
 Limousines - Mercedes-Benz 600 or 600S
Pullman Guard limousines offer a
"bulletproof" option

6.  After six years of indifferent performance, it
sold more cars than market leaderAudi in the
July-September quarter.
 Among theTop-3 luxurious car maker.
 Car ranges from 21 Lacs to 6 Crores(Pullman).

7. 30
34
25
11
Market Share
BMW
AUDI
MERCEDES
OTHERS

8. Crumple Zone
Collapsible Safety
Steering Column
Safety
Headrests
ABS
Standard Airbag
Seatbelt
Tensioner
Front Passenger
Airbag
Seats with
integrated SeatbeltsSide Airbag
ESP
Brake Assist

9. C-Class having highest car sales among all the
Mercedes Benz car models

10.  Mercedes-Benz pioneered a system called Pre-
Safe to detect an imminent crash – and prepares
the car's safety systems to respond optimally
 Mercedes-Benz was the first to introduce pre-
tensioners to seat belts, ESP.
 Airbags were first introduced in the European
market, beginning with model year 1981 S-Class

11.  Compact luxury
 Saloons
 Tourer
 Coupes
 Cabriolets and Roadsters
 SUV
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