Presented at the Oregon Transit Conference on October 25, 2011
See my post about the talk: http://adaptivepath.com/ideas/ux-in-public-transit
You can see the video there too.
17. RIDERS
APPS
“
TECHNOLOGY
When will
the bus arrive
at a stop?
18. RIDERS
APPS
“
TECHNOLOGY
When will
the bus arrive
at a stop?
19. RIDERS
APPS
“
TECHNOLOGY
When will
the bus arrive
at a stop?
20. RIDERS
APPS
“
TECHNOLOGY
When will
the bus arrive
at a stop?
21. RIDERS
APPS
“
TECHNOLOGY
When will
the bus arrive
at a stop?
“ How many stops
before I need to
get off the bus?
22. “ When will the bus arrive at the stop
RIDERS I’m standing at?
APPS
“
TECHNOLOGY
When will
the bus arrive
at a stop?
“ How many stops
before I need to
get off the bus?
23. “ When will the bus arrive at the stop
RIDERS I’m standing at?
APPS “ I’m on my way to the
train; should I pick up
the pace to catch it?
“
TECHNOLOGY
When will
the bus arrive
at a stop?
“ How many stops
before I need to
get off the bus?
24. “ When will the bus arrive at the stop
RIDERS I’m standing at?
APPS “ I’m on my way to the
train; should I pick up
the pace to catch it?
“
TECHNOLOGY
When will
the bus arrive
at a stop?
“ How many stops
before I need to
get off the bus?
Am I waiting for the bus on the right side of the street?
25. “
I have two bus options.
Which one arrives first? “ When will the bus arrive at the stop
RIDERS I’m standing at?
APPS “ I’m on my way to the
train; should I pick up
the pace to catch it?
“
TECHNOLOGY
When will
the bus arrive
at a stop?
“ How many stops
before I need to
get off the bus?
Am I waiting for the bus on the right side of the street?
26. Research
Discovery:
Transit Rider Anxiety
Prototyping
GOAL
‣ Design a transit app to reduce
rider anxiety
User Testing
Development
35. Three Tabs:
Organized by Use Case
FAVORITES
‣ Frequently used lines/stops
‣ Compare alternatives
‣ Everything on one screen
36. Three Tabs:
Organized by Use Case
NEAR ME
‣ “When’s the bus coming to
this stop?”
‣ “Where’s the closest stop?”
37. Unique Features:
Live Route
“
I'm a long time public transit commuter, so I
know most of the routes already. But the
moment I saw this app tell me where on the
bus line I was while I was on the 48 inbound,
“
I was hooked. You can even get an estimate
of how long till you get to the stop!”