How To Get Your Article Featured On LinkedIn: http://blog.linkfluencer.com/how-to-get-your-article-on-the-home-page-of-linkedin/ Not too long ago LinkedIn opened its publishing arm to its entire 300+ million members, allowing anyone to be able to publish content within their platform. A privilege that was once only available to a select few individuals including Bill Gates, Richard Branson and Barack Obama. When I found out about it a few weeks ago, I decided to test out the feature and boy am I glad I did. The results have been absolutely phenomenal. Up until today, the 5 articles I have written so far on LinkedIn have been seen by over 117,000 people, shared more than 18,500 times and received over 900 comments. In this slide share post, I share with you: - The top 3 ways you can benefit by publishing content on LinkedIn - Five easy and simple tips you can use to get started Read the Article here: http://blog.linkfluencer.com/how-to-get-your-article-on-the-home-page-of-linkedin/

1. WORLD’S LEADING
LINKEDIN TRAINING COMPANY

2. INTRODUCTION
Previously, LinkedIn allowed a small,
editorially selected group of “Influencers” like
Richard Branson, Bill Gates and Barack
Obama to publish their thoughts and advice
to its network as long-form blog posts. Now,
LinkedIn has to open up access to its
publishing platform to all 300+ million users
on its network.

3. THE TEST
Alex tested it out by publishing one of his articles: 5 Things All Great Leaders Have In Common.
Within a matter of minutes he started receiving hundreds of invitation requests and messages on
LinkedIn from members who had come across my article; sharing how much they loved reading it.
Within a matter of hours, the article had gone viral achieving over 70K views, 11K+ shares and close
to 500 comments.
You’re probably reading this article thinking so what? How can I benefit from publishing content
through LinkedIn? Well here are 4 ways:

4. 1. TARGETED AUDIENCE
The new platform promises to match the blog’s topic with users who share an interest in that
particular vertical. This gives an opportunity to create a two-way dialogue where everyone is sharing
their expertise and leading to deeper relationships.

5. 2. MORE EXPOSURE
Every post you write and publish is distributed to the news feed of your current connections. This is a
great way for you to showcase your thought leadership on your chosen topic and add value to those
within your network.

6. 3. CONTENT MARKETING
Sharing quality content is crucial whether it’s a matter of increasing influence or SEO purposes. The
cliché stating “content is king,” still holds true and there’s no better place to store that content than
the world’s largest professional network.

7. 4. CREATE A FOLLOWING
If your contacts like the article and decide to share that on LinkedIn or twitter this will not only create
greater exposure but those who aren’t connected with you; may like your work that much that they
end up “FOLLOWING” you to receive more post. In turn, this will create a following of people who
will regularly receive your content within their news feed expanding your reach to share your
expertise with far more people.

8. THEN WHAT?
As you continue building your following, you then need to think about ways on how to promote your
service offering within your articles so that you can engage your followers to take that extra step with
you and your company.
There are 4 easy and simple steps you can take to get started:

9. 1. ARE YOU APPROVED?
First and foremost, you need to find out whether or not you’ve been approved to start publishing on
LinkedIn. The easiest way to check is to go to your home page and look to see if you have a small
pencil icon to the right of your share box. If you don’t see this; it simply means that your account has
not yet been approved.

10. 2. GET STUCK IN
Once you are approved, you will then want to get started straight away. Don’t put it off for next week
because we all know that strategy rarely works out given you will probably forget all about it.

11. 3. THINK ABOUT IT
Next, you will want to think about your headline and copy. Make sure your headline is compelling
and keep your copy between 500-700 words. If LinkedIn likes your article, it will feature your story in
one of the business categories which already has a great following or best case scenario your article
may get featured on the home page of LinkedIn.

12. 4. FIRE AWAY
Once you are happy with the look and feel of the article hit “Publish”!

13. DISCOVER THE 3 STEPS TO
LINKEDIN MASTERY
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