SlideShare una empresa de Scribd logo
1 de 18
Descargar para leer sin conexión
You’re better
than buzzwords
History’s heroes didn’t need
them and neither do you
It’s a brand new year.
The perfect time to start
taking steps towards the
career you want.
To help you stand out we’ve
analyzed millions of LinkedIn
profiles and unearthed the
buzzwords to avoid this year.
Here are the the top 10
buzzwords for 2017:
1.	Specialized
2.	Leadership
3.	Passionate
4.	Strategic
5.	Experienced
6.	Focused
7.	Expert
8.	 Certified
9.	Creative
10. 	Excellent
Cleopatra is a
tenacious leader who
remains agile in high-
pressure environments
These words don’t do you justice.
Even history’s heroes sound bland
when using buzzwords.
William Shakespeare is
a creative forward-thinker
with excellent written
communication skills
You deserve to stand out from more
than 1 million other people who also
describe themselves as excellent
when it comes to their work.
Leonardo Da Vinci
is a detail-oriented
self-starter with
experience in drawing
You’re better than buzzwords.
We worked with someone who knows how
to tell other people’s stories – best-selling
biographer Christopher Sandford shares
his advice on describing yourself and your
accomplishments without sounding like
everyone else. Here are his top tips...
1. Mind your language
Your profile summary is one of the first things people look at,
so it’s important to get it right. You want the reader to want to
know more about you, so start with something punchy.
You can do this through specific phrases, storytelling or even
clever use of punctuation. Don’t be afraid to lead with a short
sentence, such as ‘Music is my first love.’
Above all, you should always keep your reader, or
customer, firmly in mind.
LinkedIn data shows
you only have five to ten
seconds to impress a
potential employer online.
“
“
2. Be direct
It’s often tempting to speak in the third person when it
comes to our working lives – don’t! It’s impersonal and
won’t draw the reader in.
Take a professional tone and be assertive and direct when
you’re talking about your achievements, don’t hide behind
buzzwords or jargon. At the same time, don’t shy away
from adding some personality to your language – this is a
great way to show your character.
3. Make the most of your experience
List out all your relevant previous roles and describe
the work you did there in everyday language.
This will help people understand the breadth of
your ‘work story’ – a complete profile reflects a
well-rounded person.
LinkedIn profiles are
12x more likely to be
viewed if they list at least
one previous role.
“
“
4. Show, don’t just tell
While language is important, so is showing real
examples of your work. Instead of using buzzwords
like ‘strategic’, prove it by uploading presentations
or projects that bring this to life.
These are individual to you and help paint the
picture of your special skills and unique background
– whether that’s an image from a launch of a big
campaign or the blog you write in your spare time.
Queen Victoria is a
reliable monarch with
a proven track record
in governing empires
Banish the buzzwords.
Update your profile now

Más contenido relacionado

Más de LinkedIn

How To Tell Your #workstory
How To Tell Your #workstoryHow To Tell Your #workstory
How To Tell Your #workstoryLinkedIn
 
LinkedIn Q1 2016 Earnings Call
LinkedIn Q1 2016 Earnings CallLinkedIn Q1 2016 Earnings Call
LinkedIn Q1 2016 Earnings CallLinkedIn
 
The 2016 LinkedIn Job Search Guide
The 2016 LinkedIn Job Search GuideThe 2016 LinkedIn Job Search Guide
The 2016 LinkedIn Job Search GuideLinkedIn
 
LinkedIn Q4 2015 Earnings Call
LinkedIn Q4 2015 Earnings CallLinkedIn Q4 2015 Earnings Call
LinkedIn Q4 2015 Earnings CallLinkedIn
 
Banish The Buzzwords
Banish The BuzzwordsBanish The Buzzwords
Banish The BuzzwordsLinkedIn
 
LinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career Advice
LinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career AdviceLinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career Advice
LinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career AdviceLinkedIn
 
LinkedIn Q3 2015 Earnings Call
LinkedIn Q3 2015 Earnings CallLinkedIn Q3 2015 Earnings Call
LinkedIn Q3 2015 Earnings CallLinkedIn
 
LinkedIn Economic Graph Research: Toronto
LinkedIn Economic Graph Research: TorontoLinkedIn Economic Graph Research: Toronto
LinkedIn Economic Graph Research: TorontoLinkedIn
 
Freelancers Are LinkedIn Power Users [Infographic]
Freelancers Are LinkedIn Power Users [Infographic]Freelancers Are LinkedIn Power Users [Infographic]
Freelancers Are LinkedIn Power Users [Infographic]LinkedIn
 
Top Industries for Freelancers on LinkedIn [Infographic]
Top Industries for Freelancers on LinkedIn [Infographic]Top Industries for Freelancers on LinkedIn [Infographic]
Top Industries for Freelancers on LinkedIn [Infographic]LinkedIn
 
LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...
LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...
LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...LinkedIn
 
LinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
 
LinkedIn Q2 2015 Earnings Call
LinkedIn Q2 2015 Earnings CallLinkedIn Q2 2015 Earnings Call
LinkedIn Q2 2015 Earnings CallLinkedIn
 
LinkedIn's 2015 Workforce Diversity
LinkedIn's 2015 Workforce DiversityLinkedIn's 2015 Workforce Diversity
LinkedIn's 2015 Workforce DiversityLinkedIn
 
Winners of the LinkedIn Economic Graph Challenge
Winners of the LinkedIn Economic Graph ChallengeWinners of the LinkedIn Economic Graph Challenge
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
 
LinkedIn Q1 2015 Earnings Call
LinkedIn Q1 2015 Earnings CallLinkedIn Q1 2015 Earnings Call
LinkedIn Q1 2015 Earnings CallLinkedIn
 
The LinkedIn Guide to the Perfect #WorkSelfie
The LinkedIn Guide to the Perfect #WorkSelfieThe LinkedIn Guide to the Perfect #WorkSelfie
The LinkedIn Guide to the Perfect #WorkSelfieLinkedIn
 
New Norms @Work
New Norms @WorkNew Norms @Work
New Norms @WorkLinkedIn
 
Seeing is Believing: Free Versus Premium
Seeing is Believing: Free Versus PremiumSeeing is Believing: Free Versus Premium
Seeing is Believing: Free Versus PremiumLinkedIn
 
LinkedIn Economic Graph Research: New York City
LinkedIn Economic Graph Research: New York CityLinkedIn Economic Graph Research: New York City
LinkedIn Economic Graph Research: New York CityLinkedIn
 

Más de LinkedIn (20)

How To Tell Your #workstory
How To Tell Your #workstoryHow To Tell Your #workstory
How To Tell Your #workstory
 
LinkedIn Q1 2016 Earnings Call
LinkedIn Q1 2016 Earnings CallLinkedIn Q1 2016 Earnings Call
LinkedIn Q1 2016 Earnings Call
 
The 2016 LinkedIn Job Search Guide
The 2016 LinkedIn Job Search GuideThe 2016 LinkedIn Job Search Guide
The 2016 LinkedIn Job Search Guide
 
LinkedIn Q4 2015 Earnings Call
LinkedIn Q4 2015 Earnings CallLinkedIn Q4 2015 Earnings Call
LinkedIn Q4 2015 Earnings Call
 
Banish The Buzzwords
Banish The BuzzwordsBanish The Buzzwords
Banish The Buzzwords
 
LinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career Advice
LinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career AdviceLinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career Advice
LinkedIn Bring In Your Parents Day 2015 - Your Parents' Best Career Advice
 
LinkedIn Q3 2015 Earnings Call
LinkedIn Q3 2015 Earnings CallLinkedIn Q3 2015 Earnings Call
LinkedIn Q3 2015 Earnings Call
 
LinkedIn Economic Graph Research: Toronto
LinkedIn Economic Graph Research: TorontoLinkedIn Economic Graph Research: Toronto
LinkedIn Economic Graph Research: Toronto
 
Freelancers Are LinkedIn Power Users [Infographic]
Freelancers Are LinkedIn Power Users [Infographic]Freelancers Are LinkedIn Power Users [Infographic]
Freelancers Are LinkedIn Power Users [Infographic]
 
Top Industries for Freelancers on LinkedIn [Infographic]
Top Industries for Freelancers on LinkedIn [Infographic]Top Industries for Freelancers on LinkedIn [Infographic]
Top Industries for Freelancers on LinkedIn [Infographic]
 
LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...
LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...
LinkedIn Quiz: Which Parent Are You When It Comes to Helping Guide Your Child...
 
LinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of Discovery
 
LinkedIn Q2 2015 Earnings Call
LinkedIn Q2 2015 Earnings CallLinkedIn Q2 2015 Earnings Call
LinkedIn Q2 2015 Earnings Call
 
LinkedIn's 2015 Workforce Diversity
LinkedIn's 2015 Workforce DiversityLinkedIn's 2015 Workforce Diversity
LinkedIn's 2015 Workforce Diversity
 
Winners of the LinkedIn Economic Graph Challenge
Winners of the LinkedIn Economic Graph ChallengeWinners of the LinkedIn Economic Graph Challenge
Winners of the LinkedIn Economic Graph Challenge
 
LinkedIn Q1 2015 Earnings Call
LinkedIn Q1 2015 Earnings CallLinkedIn Q1 2015 Earnings Call
LinkedIn Q1 2015 Earnings Call
 
The LinkedIn Guide to the Perfect #WorkSelfie
The LinkedIn Guide to the Perfect #WorkSelfieThe LinkedIn Guide to the Perfect #WorkSelfie
The LinkedIn Guide to the Perfect #WorkSelfie
 
New Norms @Work
New Norms @WorkNew Norms @Work
New Norms @Work
 
Seeing is Believing: Free Versus Premium
Seeing is Believing: Free Versus PremiumSeeing is Believing: Free Versus Premium
Seeing is Believing: Free Versus Premium
 
LinkedIn Economic Graph Research: New York City
LinkedIn Economic Graph Research: New York CityLinkedIn Economic Graph Research: New York City
LinkedIn Economic Graph Research: New York City
 

Último

Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................calvinjamesmappala
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?StrengthsTheatre
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsJulia Kaye
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxAnuragBhakuni4
 

Último (17)

Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffs
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptx
 

You’re Better Than Buzzwords

  • 1. You’re better than buzzwords History’s heroes didn’t need them and neither do you
  • 2. It’s a brand new year. The perfect time to start taking steps towards the career you want.
  • 3. To help you stand out we’ve analyzed millions of LinkedIn profiles and unearthed the buzzwords to avoid this year.
  • 4. Here are the the top 10 buzzwords for 2017: 1. Specialized 2. Leadership 3. Passionate 4. Strategic 5. Experienced 6. Focused 7. Expert 8. Certified 9. Creative 10. Excellent
  • 5. Cleopatra is a tenacious leader who remains agile in high- pressure environments
  • 6. These words don’t do you justice. Even history’s heroes sound bland when using buzzwords.
  • 7. William Shakespeare is a creative forward-thinker with excellent written communication skills
  • 8. You deserve to stand out from more than 1 million other people who also describe themselves as excellent when it comes to their work.
  • 9. Leonardo Da Vinci is a detail-oriented self-starter with experience in drawing
  • 10. You’re better than buzzwords. We worked with someone who knows how to tell other people’s stories – best-selling biographer Christopher Sandford shares his advice on describing yourself and your accomplishments without sounding like everyone else. Here are his top tips...
  • 11. 1. Mind your language Your profile summary is one of the first things people look at, so it’s important to get it right. You want the reader to want to know more about you, so start with something punchy. You can do this through specific phrases, storytelling or even clever use of punctuation. Don’t be afraid to lead with a short sentence, such as ‘Music is my first love.’ Above all, you should always keep your reader, or customer, firmly in mind.
  • 12. LinkedIn data shows you only have five to ten seconds to impress a potential employer online. “ “
  • 13. 2. Be direct It’s often tempting to speak in the third person when it comes to our working lives – don’t! It’s impersonal and won’t draw the reader in. Take a professional tone and be assertive and direct when you’re talking about your achievements, don’t hide behind buzzwords or jargon. At the same time, don’t shy away from adding some personality to your language – this is a great way to show your character.
  • 14. 3. Make the most of your experience List out all your relevant previous roles and describe the work you did there in everyday language. This will help people understand the breadth of your ‘work story’ – a complete profile reflects a well-rounded person.
  • 15. LinkedIn profiles are 12x more likely to be viewed if they list at least one previous role. “ “
  • 16. 4. Show, don’t just tell While language is important, so is showing real examples of your work. Instead of using buzzwords like ‘strategic’, prove it by uploading presentations or projects that bring this to life. These are individual to you and help paint the picture of your special skills and unique background – whether that’s an image from a launch of a big campaign or the blog you write in your spare time.
  • 17. Queen Victoria is a reliable monarch with a proven track record in governing empires
  • 18. Banish the buzzwords. Update your profile now