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Winning Talent on Mobile with LinkedIn
Sachit Kamat
Senior Product Manager

Vaibhav Goel
Associate Product Manager
Winning Talent on Mobile | Talent Connect Vegas 2013
Placeholder: Funny Graphic
Every day we are moving closer to
having almost as many mobile cellular
subscriptions as people on earth.”
– Brahima Sanou, The United Nations
Mobile Jobs Engagement is Exploding
% Job Views from Mobile Devices
60%
35%
30%
50%
25%
40%
20%
30%
15%
20%
10%

10%
5%
0%
Oct '10
Oct '10

Oct '11 '11 Oct '12 Oct '12 '13
Oct
Oct

Oct '13
Oct '14*
Most employers are not prepared

%
20

%
<1

Of employers offer a
mobile optimized career
site for job seekers

of these employers allow
seekers to submit a mobile
optimized job application
Who is engaging with Mobile Jobs?

%
82
Of mobile job viewers
are passive candidates not
actively looking for a job

%
59
of these candidates don’t
search for jobs using a
desktop computer
I have stopped applying if their
technology isn’t up to par.
That alone tells you something about
the company’s priorities”
– Millennial Job Seeker
Typical Mobile Experience
Three Steps to Success with Mobile Jobs

3

2

1

Empower
your team

Re-think how candidates
respond

Optimizing Candidate Touch Points for Mobile
Optimizing Candidate Touch Points

1

Mobile Optimize your Career Site

2

Less is More: Use Concise Job Descriptions

3

Mobile Optimize Email Communication
Mobile Optimize Email

•
•
•
•

Short Sentences
Short Paragraphs
Eye catching subjects
Make every word count
%
45

Of emails LinkedIn sends
out are opened on a
mobile device
Re-think how candidates respond

1

Reduce data fields for mobile applications

2

Automate with tools that pre-fill candidate data

3

Allow candidates to “Raise their hand”
%
<1

Of your competition for talent
currently supports a mobile
application workflow
Empower your team

1

Transform your recruiting culture

2

Re-train your team on mobile best practices

3

Lobby your org and partners to support the cause
Text Messages: Engage your candidates
Day of Interview
How LinkedIn Can Help
Three Steps to Success with Mobile Jobs

Empower
your team

Re-think how candidates
respond

Optimize Candidate Touch Points for Mobile
With LinkedIn, your brand comes mobile optimized
…where candidates can discover your open jobs
10m
Company page views / month
We have mobile optimized your jobs..
.. added them to the homepage feed
25m
mobile job views / month

30%
of total
Jobs also appear on your
employee profiles
200m
mobile profile views / month
Jobs are now searchable on your phone
5m
Mobile job searches / month
Three Steps to Success with Mobile Jobs

Empower
your team

Re-think how candidates
respond

Optimize Candidate Touch Points for Mobile
Candidates can apply to your jobs in 3 simple steps
1. Attach their LinkedIn profile
2. Confirm their contact information
3. Submit!
400k
Job applications / month
Three Steps to Success with Mobile Jobs

Empower
your team

Re-think how candidates
respond

Optimize Candidate Touch Points for Mobile
Join us for the keynote tomorrow!
How much does it cost?
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
Thank you!
Winning Talent on Mobile | Talent Connect Vegas 2013

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