What were biggest things recruiters did in 2014 that really stood out? Click through to see what 9 talent acquisition thought leaders had to say. Start creating your own recruiting with by polishing your personal brand: http://linkd.in/1Amaegy

1. The Biggest Recruiting
Wins of 2014

2. I've seen more talent acquisition teams realizing the
benefits of splitting resources between recruiters
that focus solely on applicants and internal referrals
and sourcers who focus solely on proactively
identifying, engaging and recruiting non-applicants
to achieve a more effective and inclusive talent
acquisition strategy.
Glen Cathey
SVP Talent Strategy & Innovation
Kforce
“

3. Corporate recruiters have are more broadly
adopting consumer marketing concepts and using
job posts to highlight the work, not the ‘must haves,’
and emphasize the employee value proposition.
The key: focus on attracting the best people, not
weeding out the unqualified.
Lou Adler
CEO
The Adler Group
“

4. I'm really impressed by the work Lisa Nakashoji,
Sr. Director of Talent at Yahoo!, has been doing
to engage her engineers. They set up war rooms and
pull engineers and hiring managers away from their
day jobs to find and engage top talent, with great
results.
John Vlastelica
Founder & Managing Director
Recruiting Toolbox, Inc.
“

5. I'm a fan of the work Capital One is doing on the
candidate experience side of Employment Branding.
Making it a core mission and incorporating it as part
of the definition of success in the recruiter role at
Capital One definitely has had a huge impact on
their success.
J.T. O’Donnell
Founder & CEO
CAREEREALISM Media
“

6. I’m a big fan of employment brand and how it
continues to evolve and change how recruiters think
and act on a daily basis. To that end, I was quite
impressed with Zappos and their ‘Zappos Insider’
initiative. Hearing their results at LinkedIn Talent
Connect was impressive and it’s nice to see a big,
well known company taking risks.
Ed Nathanson
Founder
Red Pill Talent, LLC
“

7. 2014 is the year Employer Branding went
mainstream. Many employers are still figuring out
how to integrate it into their talent strategy, but
we've moved past the "why?" and on to the "how?".
That's a great thing for recruiting, and allows us to
demonstrate our creativity and lead in new ways.
Lars Schmidt
Founder
Amplify Talent. LLC
“

8. Google’s announcement in 2013 that college GPAs
and transcripts are almost worthless opened the
door for some great hires in 2014 that wouldn’t have
happened prior in tech firms across the country.
Great hires don’t equal high GPAs and great schools.
Great hires incorporate fit, passion, skill and desire.
Tim Sackett
President
HRU Technical Resources
“

9. Our Talent Acquisition team piloted the
‘Total Addressable Market’ approach to recruiting
targeting talent based on quality and affinity. We saw
this approach increase our candidate response rate
3X and become the #1 way to source our toughest-
to-find engineers.
Brendan Browne
Head of Global Talent Acquisition
LinkedIn
“

10. Our biggest recruiting win was that our Global CEO
gave us his full support on our employment
branding initiatives--so much so, that he and I did an
internal video together kicking off one of our largest
2015 global initiatives!
Nando Rodriguez
Head of Employment Branding
Ogilvy & Mather
“

11. *Cover image by Frank Fujimoto
Create your own big wins next year.
Start by building your personal brand.