Diversity recruiting continues to be a hot topic and a core piece of a company’s overall talent acquisition plan. Learn how SoundCloud and The Nature Conservancy have found creative, effective ways to build diversity recruiting programs and initiatives, with a domestic and global focus. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. Success with Diversity Recruiting
#intalent
Charmilla Kasper & Eliot Conaway – SoundCloud
VonGretchen C. Nelson - The Nature Conservancy

2. #intalent
Defining Diversity
Charmilla Kasper & Eliot Conaway
Recruiting Partners
SoundCloud

3. #intalent
3 Things
Strategic Approach to Diversity at SoundCloud
1. Self-Organized Groups
2. Finding Focus
3. Making a Business Case

4. Self-Organizing
#intalent
Why is it important?

5. #intalent
Finding Focus
Energy into Action

6. #intalent
Making a
Business Case
Getting Buy-In

7. #intalent
Adding Value
Across the organization
• Product
• People
• (Employer) Brand

8. #intalent
If we do this right,
we’ll be a better company.
- Eric Wahlforss, CTO

9. #intalent
Measuring Results
Doubled the # of Female Engineers
Conference Sponsorship
Diversity Statement
HR Processes e.g. relocation of same-sex
partners

10. #intalent
Diversity Recruiting Trends
VonGretchen C. Nelson
GLOBE Programs Director & Global Diversity Programs Manager
The Nature Conservancy
Talent Connect 2014

11. #intalent
Three Effective Elements for Diversity Recruiting!
1)Outreach
2) Branding & Proactive Engagement
3) Sourcing

12. OUTREACH

13. #intalent

14. OUTREACH
1) TNC’s GLOBE (Growing Leaders on
Behalf of the Environment) Program
#intalent
2) LinkedIn Groups
3) Employee Connection
a) Employee Resource Groups

15. Branding &
Engagement

16. BRANDING & PROACTIVE ENGAGEMENT
#intalent
1) CEO/President
a) Influencer on LinkedIn
2) Employee Ambassadors
a) Human Resources and Hiring Managers
b) Employees, Interns, and Volunteers
3) Utilize Media Tools
a) Videos, Pictures, Web links & Blogs

17. SOURCING

18. #intalent
SOURCING
1) Communication
1) Analyze your approach
2) Be Knowledgeable of job openings
2) Give Passive candidates time to breathe
1) Candidate Research: 48-72 hours
2) Share additional information on department
and organization
3) Be prepared
1) LinkedIn Groups & Geographical
Awareness

19. #intalent
What are your WINs?
Diversity Statement from CEO
"Increasing staff diversity is not only
the right thing to do, but essential to
achieving our mission. Global threats to
the environment affect people of all
backgrounds, beliefs and cultures.
Making a real difference will require the
rich blend of perspectives, ideas and
viewpoints that only a truly diverse
workforce can provide."
Mark Tercek
President and CEO, The Nature
Conservancy
TNC WINs:
• Executive Level Buy-In
• Diversity Steering Committee
• 57% Women across TNC
• Active Employee Engagement
• Four active ERGs
• Pipeline for Talent through LEAF
and GLOBE Programs
• Community Engagement
• Diverse Workforce
• Diversity Recruiting & Sourcing
with focus on diverse candidate
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