SlideShare una empresa de Scribd logo
1 de 28
Descargar para leer sin conexión
NEXT GENERATION
Measure your success:
Digging into the Analytics of your New
Career Pages
What you’ll learn
1. Introduction: Quick refresh of the new product
2. Overview of analytics and admin portal
3. Analytics deep dive
4. Success stories
5. Resources for you!
2Confidential, LinkedIn
Quick Refresh on the Next Generation Career Pages
10 October 2016
● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Attract great talent with an authentic, personalized look at your culture & jobs
● Tell an authentic story
● Drive quality applicants
● Measure impact
In-product analytics help you measure success at all stages of your
recruitment pipeline
Measure visitor growth and frequency;
understand the demographics of talent
you attract
Gain competitive
insight, including
Talent Flows
Measure impact on job
engagement and pipeline
5Confidential, LinkedIn
Overview of analytics
10 October 2016
6Confidential, LinkedIn
Company and Career Pages comes with up to four
Analytics reports
12 October 2016
1. Updates Analytics
2. Follower Analytics
3. Visitor Analytics
4. Talent Brand Analytics
7Confidential, LinkedIn
Analytics Deep Dive
10 October 2016
8Confidential, LinkedIn
Analytics vary depending on your pricing package
10 October 2016
Analytics
Performance metrics related
to the updates posted by your
administrators
Where is it found?
• All Company Page and Career
Pages Packages
What is it?
Updates Analytics
Performance metrics related
to your follower demographics
• All Company Page and Career
Pages Packages
Follower Analytics
Details on the amount of
member traffic to your pages
• All Company Page and Career
Pages Packages
‒ Career Page Packages
include ‘Life’ and ‘Job’
tab analytics
Visitor Analytics
Metrics showcasing how well
you’re competing for top talent
• Only certain Career Page
Packages
Talent Brand
Analytics
9Confidential, LinkedIn
Key functionality in the analytics dashboards
10 October 2016
You will always have the preset options to select the
last 7, 30, or 90 days of metrics or select a custom
date range of your choice.
All reports will be produced as CSV files and provide
daily metrics
10Confidential, LinkedIn
Updates Analytics provides aggregate and individual
performance of your updates
10 October 2016
Organic Updates vs
Sponsored Update
Performance
Individual Update
Performance
Updates Analytics
11Confidential, LinkedIn
Updates Engagement table provides detailed individual
performance of your updates
10 October 2016
Updates Analytics
Updates Engagement Table
• Follow Acquired = Number of followers gained from update
• Impressions = Number of times the update is shown
• Clicks = Click on Company Logo, Company Name, or the Content Posted
• CTR = Clicks/Impressions
• Social Actions: Like, Comments, Shares of an update
• Engagement = (Clicks + Social Actions + Follows Acquired) / Impressions
• Captures all possible activity with an Update
12Confidential, LinkedIn
Followers Analytics paints a complete picture of
performance on building your follower base
10 October 2016
Followers Analytics
Three key areas will show Follower performance:
Follower Acquisition
Performance & Trends
Follower Demographics
Relative Performance to
similar companies
Follower Analytics
13Confidential, LinkedIn
Highlight and trends gives an immediate snapshot of
Follower performance
10 October 2016
Follower Acquisition Performance & Trends
Follower Analytics
Highlights quickly show:
• Total Followers
• New Followers defaulted to
the past 30 days (you can
change the timeframe) and %
change
Follower Gains indicates:
• Followers gained from last
data point
• Total followers in 30 day
time frame (which can be
adjusted)
14Confidential, LinkedIn
Demographics and Benchmarks gives a deeper
understanding of your Followers
10 October 2016
Follower Demographics & Benchmark Performance
Follower Analytics
Understand which type of
Followers are visiting by
Filtering through:
• Geography, Job Function,
Language, Seniority,
Industry, Company Size,
Current Employee
Key Features of the Benchmark
Landscape:
• Pick up to 10 companies to
benchmark against
• Can compare total followers,
follower growth, # of
updates, and level of Social
Engagement
• Can change/switch
companies at any time
15Confidential, LinkedIn
Visitor Analytics shows information on the amount of
traffic to the page and who is visiting
10 October 2016
Three Key Graphs make up
the Visitors Analytics Report:
1. Traffic Metrics
2. Visitor Demographics
3. Specific Page Traffic
Visitor Analytics
Visitor Analytics
2
1
3
16Confidential, LinkedIn
1
Traffic Metrics showing page performance can be found
in the first chart
10 October 2016
Traffic Metrics
Unique Visitors
Page views
Visitor Analytics
As always you can :
• Change metrics to split out performance each tab (Overview, Jobs, Life)
• Adjust timeframe shown on the chart
17Confidential, LinkedIn
Visitor Demographics show the type of members that
are visiting your page
10 October 2016
Visitor Demographics
Visitor Analytics
2
18Confidential, LinkedIn
3
Page Traffic provides detailed breakdown of each Tab
and Audience View
10 October 2016
Page Traffic
Visitor Analytics
19Confidential, LinkedIn
Talent Brand Analytics show the strength of your Talent
Brand and competitive insights
10 October 2016
Four Key Charts make up the
Talent Brand Analytics Report:
1. Talent Highlights
2. Company Talent Flows
3. Talent Attraction
4. Applicant Behavior
Talent Brand AnalyticsTalent Brand Analytics
2
1
3
4
20Confidential, LinkedIn
Talent Highlights provides the first quick snapshot of
your talent brand performance
10 October 2016
Talent Brand Analytics
Talent Highlights
Job View Job Applicant Follower
1
21Confidential, LinkedIn
10 October 2016
2
Talent Flows show which companies you have lost and
gained most employees from
Talent Brand Analytics
Company Talent Flows
2
Will be able to sort by:
✓ Employees lost to
✓ Employees gained from
22Confidential, LinkedIn
10 October 2016
Discover the top companies where talent is actively
seeking out your organization
Talent Brand Analytics
3
Talent Attraction
So you can continue to strategize and stay a step ahead of your competitors, we will show
you the companies where you are most heavily attracting from for:
✓ Company page views
✓ Job views
✓ Applicants
23Confidential, LinkedIn
10 October 2016
What are your job applicants also doing on LinkedIn?
Talent Brand Analytics
4
Application Behavior
For your applicants, you can see which other companies pages they are viewing, jobs they are looking
at, and companies they are applying to.
Being armed with these rich insights will hopefully make it easier to know where your team needs to
provide extra focus, further nurture specific talent pools, and who to look out for when it comes to
competing for talent.
24Confidential, LinkedIn
Success Stories
10 October 2016
25Confidential, LinkedIn
GovDelivery
10 October 2016
Job Views
+138%
+42%
Page Views per Visitor
26Confidential, LinkedIn
Shangri-La
10 October 2016
Job clicks
+75%
+47%
Page Views per Visitor
27Confidential, LinkedIn
Resources for you!
10 October 2016
Learn more: lnkd.in/nglcp
Check out our LCP video:
https://www.youtube.com/watch?v=9vLWSC3jdgI
View examples of companies with great pages:
http://bit.ly/2cIQ4KY
Image specs for the new pages: lnkd.in/LCPspecs

Más contenido relacionado

Más de LinkedIn Talent Solutions

Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventLinkedIn Talent Solutions
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaLinkedIn Talent Solutions
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificLinkedIn Talent Solutions
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionLinkedIn Talent Solutions
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyLinkedIn Talent Solutions
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 
8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big BucksLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 EditionQuarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 EditionLinkedIn Talent Solutions
 
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter Updates
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter UpdatesMeet Your New Intelligent Hiring Manager | LinkedIn Recruiter Updates
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter UpdatesLinkedIn Talent Solutions
 

Más de LinkedIn Talent Solutions (20)

Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer Edition
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 
8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks
 
Quarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 EditionQuarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 Edition
 
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter Updates
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter UpdatesMeet Your New Intelligent Hiring Manager | LinkedIn Recruiter Updates
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter Updates
 

Measure your success: Digging into the Analytics of your New Career Pages [webcast]

  • 1. NEXT GENERATION Measure your success: Digging into the Analytics of your New Career Pages
  • 2. What you’ll learn 1. Introduction: Quick refresh of the new product 2. Overview of analytics and admin portal 3. Analytics deep dive 4. Success stories 5. Resources for you!
  • 3. 2Confidential, LinkedIn Quick Refresh on the Next Generation Career Pages 10 October 2016
  • 4. ● Reach more of the right talent Introducing the Next Generation of LinkedIn Career Pages Attract great talent with an authentic, personalized look at your culture & jobs ● Tell an authentic story ● Drive quality applicants ● Measure impact
  • 5. In-product analytics help you measure success at all stages of your recruitment pipeline Measure visitor growth and frequency; understand the demographics of talent you attract Gain competitive insight, including Talent Flows Measure impact on job engagement and pipeline
  • 6. 5Confidential, LinkedIn Overview of analytics 10 October 2016
  • 7. 6Confidential, LinkedIn Company and Career Pages comes with up to four Analytics reports 12 October 2016 1. Updates Analytics 2. Follower Analytics 3. Visitor Analytics 4. Talent Brand Analytics
  • 9. 8Confidential, LinkedIn Analytics vary depending on your pricing package 10 October 2016 Analytics Performance metrics related to the updates posted by your administrators Where is it found? • All Company Page and Career Pages Packages What is it? Updates Analytics Performance metrics related to your follower demographics • All Company Page and Career Pages Packages Follower Analytics Details on the amount of member traffic to your pages • All Company Page and Career Pages Packages ‒ Career Page Packages include ‘Life’ and ‘Job’ tab analytics Visitor Analytics Metrics showcasing how well you’re competing for top talent • Only certain Career Page Packages Talent Brand Analytics
  • 10. 9Confidential, LinkedIn Key functionality in the analytics dashboards 10 October 2016 You will always have the preset options to select the last 7, 30, or 90 days of metrics or select a custom date range of your choice. All reports will be produced as CSV files and provide daily metrics
  • 11. 10Confidential, LinkedIn Updates Analytics provides aggregate and individual performance of your updates 10 October 2016 Organic Updates vs Sponsored Update Performance Individual Update Performance Updates Analytics
  • 12. 11Confidential, LinkedIn Updates Engagement table provides detailed individual performance of your updates 10 October 2016 Updates Analytics Updates Engagement Table • Follow Acquired = Number of followers gained from update • Impressions = Number of times the update is shown • Clicks = Click on Company Logo, Company Name, or the Content Posted • CTR = Clicks/Impressions • Social Actions: Like, Comments, Shares of an update • Engagement = (Clicks + Social Actions + Follows Acquired) / Impressions • Captures all possible activity with an Update
  • 13. 12Confidential, LinkedIn Followers Analytics paints a complete picture of performance on building your follower base 10 October 2016 Followers Analytics Three key areas will show Follower performance: Follower Acquisition Performance & Trends Follower Demographics Relative Performance to similar companies Follower Analytics
  • 14. 13Confidential, LinkedIn Highlight and trends gives an immediate snapshot of Follower performance 10 October 2016 Follower Acquisition Performance & Trends Follower Analytics Highlights quickly show: • Total Followers • New Followers defaulted to the past 30 days (you can change the timeframe) and % change Follower Gains indicates: • Followers gained from last data point • Total followers in 30 day time frame (which can be adjusted)
  • 15. 14Confidential, LinkedIn Demographics and Benchmarks gives a deeper understanding of your Followers 10 October 2016 Follower Demographics & Benchmark Performance Follower Analytics Understand which type of Followers are visiting by Filtering through: • Geography, Job Function, Language, Seniority, Industry, Company Size, Current Employee Key Features of the Benchmark Landscape: • Pick up to 10 companies to benchmark against • Can compare total followers, follower growth, # of updates, and level of Social Engagement • Can change/switch companies at any time
  • 16. 15Confidential, LinkedIn Visitor Analytics shows information on the amount of traffic to the page and who is visiting 10 October 2016 Three Key Graphs make up the Visitors Analytics Report: 1. Traffic Metrics 2. Visitor Demographics 3. Specific Page Traffic Visitor Analytics Visitor Analytics 2 1 3
  • 17. 16Confidential, LinkedIn 1 Traffic Metrics showing page performance can be found in the first chart 10 October 2016 Traffic Metrics Unique Visitors Page views Visitor Analytics As always you can : • Change metrics to split out performance each tab (Overview, Jobs, Life) • Adjust timeframe shown on the chart
  • 18. 17Confidential, LinkedIn Visitor Demographics show the type of members that are visiting your page 10 October 2016 Visitor Demographics Visitor Analytics 2
  • 19. 18Confidential, LinkedIn 3 Page Traffic provides detailed breakdown of each Tab and Audience View 10 October 2016 Page Traffic Visitor Analytics
  • 20. 19Confidential, LinkedIn Talent Brand Analytics show the strength of your Talent Brand and competitive insights 10 October 2016 Four Key Charts make up the Talent Brand Analytics Report: 1. Talent Highlights 2. Company Talent Flows 3. Talent Attraction 4. Applicant Behavior Talent Brand AnalyticsTalent Brand Analytics 2 1 3 4
  • 21. 20Confidential, LinkedIn Talent Highlights provides the first quick snapshot of your talent brand performance 10 October 2016 Talent Brand Analytics Talent Highlights Job View Job Applicant Follower 1
  • 22. 21Confidential, LinkedIn 10 October 2016 2 Talent Flows show which companies you have lost and gained most employees from Talent Brand Analytics Company Talent Flows 2 Will be able to sort by: ✓ Employees lost to ✓ Employees gained from
  • 23. 22Confidential, LinkedIn 10 October 2016 Discover the top companies where talent is actively seeking out your organization Talent Brand Analytics 3 Talent Attraction So you can continue to strategize and stay a step ahead of your competitors, we will show you the companies where you are most heavily attracting from for: ✓ Company page views ✓ Job views ✓ Applicants
  • 24. 23Confidential, LinkedIn 10 October 2016 What are your job applicants also doing on LinkedIn? Talent Brand Analytics 4 Application Behavior For your applicants, you can see which other companies pages they are viewing, jobs they are looking at, and companies they are applying to. Being armed with these rich insights will hopefully make it easier to know where your team needs to provide extra focus, further nurture specific talent pools, and who to look out for when it comes to competing for talent.
  • 26. 25Confidential, LinkedIn GovDelivery 10 October 2016 Job Views +138% +42% Page Views per Visitor
  • 27. 26Confidential, LinkedIn Shangri-La 10 October 2016 Job clicks +75% +47% Page Views per Visitor
  • 28. 27Confidential, LinkedIn Resources for you! 10 October 2016 Learn more: lnkd.in/nglcp Check out our LCP video: https://www.youtube.com/watch?v=9vLWSC3jdgI View examples of companies with great pages: http://bit.ly/2cIQ4KY Image specs for the new pages: lnkd.in/LCPspecs