Find tips on enhancing your InMail messaging and how to make data-driven decisions to connect the right candidate with their next dream job.
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8. Common InMail pitfalls
We give them way too much
information!
They may opt out before ever speaking
with us.
#intalent
9. Common InMail pitfalls
We make it all about us!
Prospects should feel special, not like
they have to do you a favour.
#intalent
10. Common InMail pitfalls
We make the prospect feel like a
number.
This message is an obvious template –
nothing personalised, nothing to grab
attention.
#intalent
11. Act like a recruiter,
think like a candidate.
– Adaptation of Steve Harvey’s
Act Like a Lady, Think Like a Man
#intalent
12. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
Each touch point is an
opportunity to share your
employee value proposition
#intalent
13. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
14. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
15. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
16. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
17. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
20. Hello?...
Is it me you are looking for?...
– Lionel Ritchie
#intalent
21. Top InMail Tip
1
Personalise, personalise, personalise
#intalent
22. Due to the personalisation
(consequence of the
specialisation of the team) we
got 54% RR when we were
having a 34% RR
Eva Roca, HR Manager - Softonic
36. And I…
will always love you..ooouuuooo…
- Whitney Houston
#intalent
37. Top InMail Tip
5
Leverage on today´s work and build engagement through content
#intalent
38. I´ve already sent InMails…now what?
1:1 Personal touch
“Be better at your job”
EVP, industry related
news, Jobs
#intalent
39. Vote for your favourite song
Check in and vote via Polls in the LinkedIn Talent Connect app
1 Lionel Ritchie Hello
2 Renato Carosone No Speak
3 Eurythmics Sweet Dreams
4 Willie Nelson On The Road
5 Whitney Houston Always
#intalent
42. Summary
Act like a recruiter, think like a candidate
1 Personalise, personalise, personalise
2 Speak the same language
3 Sell a future, not a “today”
4 Be mobile and think about when you press “Send”
5 Build ongoing engagement by leveraging content
#intalent