Learn about LinkedIn’s fastest growing demographic, students and recent graduates, and how to recruit the future leaders of your organization.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Finding the Best and Brightest Students to Build Your Company | Talent Connect San Francisco 2014
1. Finding the best and brightest students
John Boley
Recruitment Product Consultant,
LinkedIn
to build your company
Ann Newman
Talent Brand Consultant,
LinkedIn
Tammy Garmey
SVP, Engagement & Strategy,
TMP Worldwide
Marie Artim
VP, Talent Acquisition,
Enterprise Holdings
3. Agenda
• How students are using LinkedIn
• Enterprise Holdings’ success story
• Leverage media and branding on LinkedIn to scale student recruiting
• Q&A
#intalent
5. 28%
of students use LinkedIn as their
primary job search tool, but…
6. 74%
of all students are doing other search-related
activities on LinkedIn
7. Students have different priorities when looking for a job
Increase Focus Decrease Focus
Good work/life balance
A place I would be proud to work
Culture that fits my personality
Ability to make an impact
Excellent compensation & benefits
Good relationship with colleagues
Employee development
Job security
#intalent
8. Students plan their education and career journeys
Informed decisions occur before they
attend a university, during school, and
throughout their careers.
#intalent
22. 51,644
professionals visiting your employees’ profile
pages every month *(ERAC, EHI, Fleet)
– LinkedIn data, October 2013
#intalent
23. 3,342
LinkedIn members hired by Enterprise
Holdings, Enterprise Rent-A-Car, and Fleet
Management within the past 12 months
– LinkedIn data, October 2013
#intalent
24. So we started with a pilot
2013
4-month pilot (July – October 2013)
Field recruiting
• 35 Recruiter licenses
• Job slots
Employer brand:
• Work with Us advertising
• Career pages
• Enterprise Holdings
• Enterprise Rent-A-Car
• Enterprise Fleet Management
#intalent
26. Work with Us: .21% desktop, 1.66% mobile CTR
Launched:
July
31,
2014
Total
views:
81,312
desktop;
2,526
mobile
Total
clicks:
174
desktop;
42
mobile
Click-‐through
rate:
0.21%
desktop;
1.66%
mobile
33. MT: Intern Candidate [Sample only]
Name: Kelly James
Role: Student/Retail Sales Associate PT
Experience: 2 years
Current employer: Target
Current location: Chicago, IL
Education: ISU – BS, Communications
Needs
• Strong team and collaboration
• Challenge and growth
• Mentorship and guidance
Motivations
• Competitive pay
• Opportunity for advancement
• Flexible career path
Concerns
• Long hours, no time for personal life
• No recognition
Behaviors and attributes
“Bring it on, world! I am
ready to get my hands
dirty and learn,
collaborate, and grow
along the way.”
Personal Interests/
Background:
• Cheerleading, Dance
• Volunteers for Chicago
Children’s Charities
• Loves Karaoke
Goals
• Bring work to life/market
• Do work with impact on thousands
• Develop a career path
Experience level
Entry-level Experienced
Work style
Individual Collaborative
Personality type
Extrovert Introvert
Social networks
LinkedIn Twitter Facebook Instagram YouTube
Social engagement
Reader Writer
Device
Desktop Mobile
Wants
• A place I believe in and that believes in
me
• Fast, fun, and hands-on environment
• Team spirit with individual respect
Job search
LinkedIn Aggregator Job Board Networking Other
41. We are consuming information like never before
Stand out with relevant content that captures their attention
Blackberry
Leveraging employment branding media allows you to remain top-of-mind year-round
42. Bring your story to life
Videos and testimonials strengthen your message
#intalent
50. Use branded InMail campaigns to drive action
Source: shared with permission from Blue Cross Blue Shield of Michigan #intalent
51. Summary
1. Student are LinkedIn’s fastest growing demographic and come to LinkedIn for a
host of activities
2. Organizations use data and performance to recognize LinkedIn as a leading
source for recruiting students
3. Leverage media to differentiate your organization as an employer of choice among
your target student audience
#intalent