Need a brand boost? We can help! Similar to your website, your company page on LinkedIn is your storefront brand to potential candidate and client prospects. With more than 18,000 staffing firms in the US, differentiation is more important than ever to our clients. Learn how you can set your firm apart. Key takeaways: - Tips on content planning and engaging your followers - Best in class practices for utilizing our enhanced branding pages - Real time metrics you can use to easily monitor your success Link: http://bit.ly/2eKlp0p

1. Need A Brand Boost?
How to stand out amongst over 18,000 staffing firms
Theresa Gschwandtner
Media Account Manager
NAMER Staffing

2. 2
Members that engage with your brand are
81% more likely to respond to your InMail2
29% more likely to apply to an open job2
1 LinkedIn Global Staffing Trends Report 2017
2 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page,
viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail
#1
Challenge for staffing
firms in 2017 is the
competition for talent
82%
Of staffing leaders
agree that investing in
their firm’s brand
generates new
business
74%
Staffing firms believe
LinkedIn is the best
channel to puilt a
recruitment firm’s brand
Branding - why does it matter?

3. INTRODUCING THE NEW
LinkedIn Company Pages
Updated look-and-feel
Making it much easier for you to tell your brand’s story
A dedicated admin experience
Easier editing and page management experience,
including in-line editing
Measure impact
Redesigned analytics dashboard makes it easier to
monitor page engagement and improve performance

4. will help members conveniently discover and engage with brands
New layout
Cover image
Company tagline

5. Dedicated admin experience makes it easier
to edit and manage the Company Page
You can now
preview changes
before publishing
“Updates” now has
its own tab in the
admin view
New in-line edit
experience

6. helps admins find most important features
More intuitive navigation
Easily toggle between
viewing updates you’ve
posted to your page and
Direct Sponsored Content*
More options to
manage your posts
* To learn more about Direct Sponsored
Content, visit our LinkedIn Help Center.

7. Enhanced analytics dashboard
Measure visitor growth and frequency;
understand the demographics of talent
you attract
Measure impact on job engagement
and pipeline

8. Best in Class Examples

9. New page layout without enhanced view

10. Jobs tab enables to showcase relevant opportunities

11. Enhanced page adds rich content, customized experience

12. ©2015 LinkedIn Corporation. All Rights Reserved.
Custom Views Structure

13. Custom View by Company Need

14. Custom View by Company Need

15. Custom View by Industry

16. Custom View by Geo

17. ©2015 LinkedIn Corporation. All Rights Reserved.
Showcasing Your Talent

18. Showcasing Your Employees:
Executive Team

19. Showcasing Your Employees:
Industry Specific

20. Showcasing Your Employees:
Geo based

21. ©2015 LinkedIn Corporation. All Rights Reserved.
Turn Your Employees Into Thought
Leaders

22. Winter Wyman speaks to all their target audiences
Thought Leadership:
Client, Internal, Candidate

23. Local, customized employee perspectives position
Hays’ employees as thought leaders
Thought Leadership:
By Geo

24. Industry specific thought leadership by Network Marketing
Thought Leadership:
By Industry

26. Besides helping you to stand out of 18k staffing companies
on LinkedIn, charter customers have seen a significant
increase in performance of their LinkedIn investment
+175%
+60%
Increase in Job Views
Increase in Unique Page Views

27. Next Steps
Additional Resources
 Company Page Deep Dive for Admins
 The Next Generation of LinkedIn Career Pages
 New Career Page Look Book
 Career Page Makeover in 3 Steps
 Career Page Checklist
Questions
 Please reach out to your LinkedIn representative and feel free to reference this webinar