An online crash course to learn how you can get the most out of your free LinkedIn account — and how you can use our paid recruiting tools to be more successful. LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and place top candidates. Contact us to learn more: http://bit.ly/1q4LAji

1. Crash Course:
Free vs. Paid
Recruiting Tools on LinkedIn

2. Amanda Kilpatrick
Talent Solutions Consultant
Linkedin.com/in/amandakilpatrick
Grace Chensoff
LinkedIn Marketing
Linkedin.com/in/gchensoff
Hi! It’s nice to meet you.

3. LinkedIn: A global pool of talent
4M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
23M+
BRAZIL
122M+
UNITED STATES OF
AMERICA
11M+
CANADA
33M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
19M+
UNITED KINGDOM
10M+
FRANCE
8M+
ITALY
2M+
BELGIUM
1M+
DENMARK
4M+
TURKEY
5M+
NETHERLANDS
2M+
SWEDEN
7M+
SPAIN
12M+
CHINA
400M+ members
worldwide +2 new members per second

4. Professionals use LinkedIn to…
Identity
Build a
professional identity
Network
Connect with
professionals and build their
career
Knowledge
Share and learn industry trends,
tips, and insights

5. Passive
70%
400M+
Active
30%
members
Note: Active-passive figures come from the 2015 Talent Trends survey conducted by LinkedIn Research Network. For more information, visit business.linkedin.com.
Agencies turn to LinkedIn to reach BOTH active or passive
Job
Boards
Your
agency

6. Agencies use paid tools to…
BrandProspect & Promote
• Build trust with candidates and clients
• Place your firm and jobs in front of
400M+ members looking for jobs and
talking about business
Recruiting Solutions
• Drive business development leads
• Drive passive candidate leads and
increase candidate quality
• Get in front of mobile members
via the news feed
Prospecting Solutions
• Find top candidates and clients,
faster
• Reach out to them directly
• Close more candidates & clients
Marketing Solutions
Close

7. Today’s focus
Leveraging free tools & Talent
Solutions
Brand
Close
Prospect & Promote

8. Today’s focus
Leveraging free tools & Talent
Solutions
Agency
Owners
Recruiting
Pros
① Source passive candidates
49% want to find better ways to
source passive candidates
② Build brand
72% say brand has
significant impact to grow
their business
* 2016 Global Recruiting Trends
2016 staffing recruiting trends
Brand
Close
Prospect & Promote

9. Staffing firms are not top of mind
64%
It’s due to lack of awareness
of staffing firms have a brand
strategy
74%
It’s not a question of bad
experiences
of the candidates who have
used a staffing agency report
having a good experience
Only
18%
Why?
of talent thinks of a staffing
firm when looking for a new
job
* 2015 Staffing Talent Trends

10. Free vs. paid:
Building your brand
You &
Your agency Connections
Candidates
Customers
Your
Brand
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
Branding
(Career Pages)

11. Company Page
Build a presence for your agency on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Highlight your specialties
② Engage candidates & clients
③ Share job reqs
④ Builds credibility and trust
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Build
Career Page

12. Company Page
Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Highlight your specialties
② Engage candidates & clients
③ Share job reqs
④ Builds credibility and trust
⑤ Creates a strong brand
Paid
Premium Features
① Active Sponsored Update
From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more followers.
② Create Career Page
Enhance your Company Page, strengthen
your agency’s brand, and attract top talent with
dynamic content based on candidate profiles.
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
Free
1
2
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Build
Career Page

13. Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with
one status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1
or more updates
Benefits
① Directly engage your audience
② Expand your agency’s visibility
③ Share your open reqs
④ Build more connections
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Build
Career Page

14. Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with
one status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1
or more updates
Benefits
① Directly engage your audience
② Expand your agency’s visibility
③ Share your open reqs
④ Build more connections
⑤ Creates a strong brand
Free Paid
Premium Features
① Active Sponsored Update
From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more
followers.
• Enhance post visibility
• Highlight post as “Sponsored”
To get started, speak with a LinkedIn
representative:
bit.ly/contacttalentsolutions
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Build
Career Page

15. Career Pages
Personalized experience just for candidates
Paid: Career PageFree: Company Page
Build
Career Page
1
1
Acme
ACME
Founded in 2003, ACME is the largest mobile phone device manufacturing company,
headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device
carriers and is a Fortune 500 company.
With
over
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
Company Page

16. Career Pages
Personalized experience just for candidates
2
3
4
Show who you are, what your firm does, what you
specialize in and more.
Better tell your story Humanize your agency Get your jobs out to more people
Feature your success stories. Ask clients and clients to
share testimonials.
Feature your job posts right where interested prospects
can find them — on your company’s Career Pages.
Build
Career Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
Company Page

17. LinkedIn Groups
Fast-track your company’s reputation as an industry leader
Resources
① Start a Group
linkedin.com/groups/
② Learn more about Groups
bit.ly/linkedingroups101
③ Get the guide
http://bit.ly/groupsguide
Benefits
① Create a new community
② Attract thousands of like-minded
③ Increases awareness & engagement
④ Drives traffic and leads
⑤ Creates a strong brand
Free
Start
LinkedIn Group
4x
more profile views from
out-of-network
85
new conversations
per minute
Create
Company Page
Post
Pulse
Build
Career Page
Post
Status Updates

18. Pulse
Publish personalized daily news to the right audience
Resources
① Download the app
Visit the App Store or Android Play Store
② Visit Pulse
bit.ly/visitpulse
Benefits
① 400+ million professionals
② Delivers your content to relevant
contacts via recommendations
③ Greater visibility with alerts
④ Builds a strong brand
Free
Post
Pulse
Create
Company Page
Build
Career Page
Post
Status Updates
Start
LinkedIn Group

19. Summary
Free & paid recruiting tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
Close
Candidates
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+
Branding
(Career Pages)

20. Job Slots vs. Job Posts
Post your job and automatically recommend the right job to the right candidate
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Job Posts
Job Slot Job Post
Promote unlimited jobs in 1 “slot”
for any amount of time within 12
months. Unlimited edits and
interchangeable jobs.
Promotes just 1-job posting with
minimal modifications. Post for 30-
days.
Posting time Up to 12 months 30 days
Interchangeable
jobs posting

Data ownership
(personal vs. company account)

Cost
$1500 / Job Slot =
125 / per month
(more cost efficient)
$200 - $500 / Job
Post

21. Post your job and automatically recommend the right job to the right candidate
Target top candidates
Harness all the power of LinkedIn’s data to promote
your jobs to just the right candidates.
Feature Jobs on homepage
Attract new prospects with personalized job postings
qualified candidates will see right on their homepages.
Feature Jobs on Career Page
Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
your jobs.
Job Slots and Posts
Post Jobs on
Job Slots
Sourcing candidates
Recruiter

22. Post your job and automatically recommend the right job to the right candidate
Feature Jobs on Jobs homepage
Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
their way to you.
Reach candidates in their inbox
Want to take your job posts further? Amplify your
reach by contacting the right candidates right in their
inbox.
Promote Jobs in LinkedIn Search App
Then, get the visibility you need in the LinkedIn Job
Search App - so you’re sure to be seen by candidates
who are actively searching for jobs.
Job Slots and Posts
Post Jobs on
Job Slots
Sourcing candidates
Recruiter

23. Summary
Free & paid recruiting tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
Close
Candidates
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+
Branding
(Career Pages)

24. Search limitations
Gain access to more search results
PaidFree
Sourcing candidates
Recruiter
Post Jobs on
Job Slots

25. Zero in on top candidates
Apply search filters to drill down to the best candidates in little time
PaidFree
Sourcing candidates
Recruiter
Post Jobs on
Job Slots

26. Contact candidates with InMail messages
Reach out to professionals with no introduction or contact info required
100 InMails / mo. + mass mail + templates1st degree connections only
Patrick smith
Katy Homanick
Lou Binder
Company Page followers are 2x more likely to respond to an InMail
2x
PaidFree
Sourcing candidates
Recruiter
Post Jobs on
Job Slots

27. Manage your jobs and organize candidates
Keep tabs on your activity for different open jobs with the Projects feature
Your clipboard keeps you from losing track
of candidates.
Save search results to your clipboard, or a
project from the search results list
Summary activities reports shows who you’ve
messaged, saved searches and profiles, and
more.
Sourcing candidates
Recruiter
Post Jobs on
Job Slots

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