This document discusses increasing diversity and inclusion in the workplace. It contains the following key points: 1. LinkedIn data is used to analyze gender diversity across different company functions, regions, and peer groups to help companies benchmark their diversity and understand talent pools. 2. A LinkedIn survey found that good work-life balance, challenging work, and excellent compensation are the most important factors for women in engineering jobs. 3. LinkedIn provides visibility into the diversity of talent pools, for example, it shows that 17.3% of 2.4 million engineers in Europe on LinkedIn are female. 4. The document advocates increasing women in leadership and management positions to at least 40% by 2025

2. The Road to More Diversity
Saadia Zahidi
Senior Director
World Economic Forum
Maria Kokkinou
Chief Diversity Officer & Director of
Talent Acquisition Coca-Cola
Enterprises
Sandy Hoffman
Global Diversity Director
LinkedIn
Joanna Pomykala
Senior Director for Insights
LinkedIn

3. Create economic opportunity
for every member of the
global workforce
Vision

4. SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS
T H E E C O N O M I C G R A P H

5. 36% female*64% male*
*These results were analyzed through the lens of LinkedIn data, where gender identification is inferred based on a member’s first name. 80%+ of all members within this
group can be mapped to a specific gender; names that cannot be identified as either gender were excluded from the analysis.
% of Female Employees by Function
37%
15%
42%
34%
25%
30%
45%
40%
0
200
400
600
800
1000
1200
1400
Sales Engineering Support Operations Human
Resources
Information
Technology
Program &
Project
Mgmt
Consulting Quality
Assurance
# of Total Employees % Female
% of Female Employees by Region
Europe
Americas
Asia
32%
28%
19%
Our data can help companies better understand gender
diversity in their organizations

6. Our data can help companies benchmark gender
diversity against peers
**Peers: Peer A | Peer B | Peer C | Peer D | Peer E | Peer F
46% 44% 41% 40%
36%
30% 30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
How does Company X compare to its peer group?
% Female
*These results were analyzed through the lens of LinkedIn data, where gender identification is inferred based on a member’s first name. 80%+ of all members within this
group can be mapped to a specific gender; names that cannot be identified as either gender were excluded from the analysis.

7. 7
Our Insights can help highlight what’s important to target talent
pools to help companies focus their Talent Brand and messaging
Question asked: Please select the 5 most important factors when considering a job opportunity.
Source: LinkedIn Q1 2015 survey of professionals
59%
54%
53%
49%
34%
33%
32%
30%
28%
27%
27%
25%
24%
17%
7%
Good work/life balance
Challenging Work
Excellent compensation & benefits
Having a good relationship with your colleagues
Strong employee development
Flexible Work Arrangements
Strong career path
A place I would be proud to work
Having a good relationship with your superiors
Job security
Culture that fits my personality
A company with a long-term strategic vision
Values Employee Contributions
Ability to make an impact
Internal transfer opportunities
-1%
-7%
13%
-19%
-8%
-5%
-6%
0%
0%
9%
6%
0%
7%
18%
-2%
Top 5 Most
Important
Women in Engineering: What’s most important when considering a job opportunity?

8. 8
We can help companies gain more visibility into diversity of Talent Pools
2.4M+
Engineers in Europe
17.3%
of this talent pool on
LinkedIn is female

9. Today, we see multiple dimensions of diversity…
…showing up in our workplace

11. By 2025, we aspire to have min
40% women at both leadership
and management grades.

13. Debugging the Myths
D&I Lab on Engaging Multiple Generations