SlideShare una empresa de Scribd logo
1 de 7
Descargar para leer sin conexión
Big Idea: Get Social: The Importance of Building your EVP
Get Social: The Importance of Building
your EVP
Petter Nylander
Global CEO
Universum
Andy Taylor
Global Employer Branding Director
Schneider Electric
Laurence Bret - Stern
Sr. Marketing Director EMEA &
LATAM
LinkedIn
The question is easy but the answer is hard.
Employer Brand Misalignment
What CEOs say What HR says
60% SAY CEOs ARE ACCOUNTABLE 26% SAY CEOs ARE ACCOUNTABLE
32% SAY HR is ACCOUNTABLE 58% SAY HR is ACCOUNTABLE
More cooperation needed
DO YOU SEE A NEED FOR CLOSER
COOPERATION WITHIN EMPLOYER BRANDING
BETWEEN THESE STAKEHOLDERS OVER THE
NEXT FIVE YEARS?
WHO’S ACCOUNTABLE?
58 PERCENT ARE
CONFIDENT
GREATER
COOPERATION CAN
BE ACHIEVED.
NOT SURPRISINGLY,
RESPONDENTS SAY
THEY WANT GREATER
COOPERATION
AMONG EMPLOYER
BRANDING
STAKEHOLDERS.
More cooperation needed
HOW DO YOU EXPECT/PREFER THE
ENGAGEMENT LEVEL FROM TOP
MANAGEMENT TO CHANGE FIVE YEARS
FROM NOW?
WHO’S ACCOUNTABLE?
… BUT NO STRONG
CALL FOR MORE
ENGAGEMENT FROM
TOP MANAGEMENT.
Page 7Confidential Property of Schneider Electric |
Corporate brand
Employer brand alignment
Employer brandEVP

Más contenido relacionado

La actualidad más candente

Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Elodie A.
 
Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.LinkedIn Talent Solutions
 
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...LinkedIn Europe
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventLinkedIn Talent Solutions
 
Win Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit BudgetWin Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit BudgetLinkedIn Talent Solutions
 
Your Ultimate Hourly Insights Guide: What do your hourly employees really want?
Your Ultimate Hourly Insights Guide: What do your hourly employees really want?Your Ultimate Hourly Insights Guide: What do your hourly employees really want?
Your Ultimate Hourly Insights Guide: What do your hourly employees really want?Snag
 
LinkedIn B2B Forum Insights 2020
LinkedIn B2B Forum Insights 2020LinkedIn B2B Forum Insights 2020
LinkedIn B2B Forum Insights 2020LinkedIn Europe
 
Elevating your employer brand! July 2014
Elevating your employer brand! July 2014Elevating your employer brand! July 2014
Elevating your employer brand! July 2014LinkedIn Europe
 
How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]LinkedIn Talent Solutions
 
The Art of Conscious Leadership in Human Resources
The Art of Conscious Leadership in Human ResourcesThe Art of Conscious Leadership in Human Resources
The Art of Conscious Leadership in Human ResourcesLinkedIn Talent Solutions
 
Recruiting the Best Talent on LinkedIn
Recruiting the Best Talent on LinkedInRecruiting the Best Talent on LinkedIn
Recruiting the Best Talent on LinkedInLinkedIn Europe
 
Tracking Impact: Quantifying the Success of your Talent Brand
Tracking Impact: Quantifying the Success of your Talent BrandTracking Impact: Quantifying the Success of your Talent Brand
Tracking Impact: Quantifying the Success of your Talent BrandLinkedIn Talent Solutions
 
Is Leadership Development Worth the Investment?
Is Leadership Development Worth the Investment?Is Leadership Development Worth the Investment?
Is Leadership Development Worth the Investment?Wiley
 
From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...
From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...
From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...LinkedIn Talent Solutions
 
#CultureCode The little red book of answers for HR managers
#CultureCode The little red book of answers for HR managers #CultureCode The little red book of answers for HR managers
#CultureCode The little red book of answers for HR managers Naomi Simson
 
Help Young Talent Develop a Professional Mindset
Help Young Talent Develop a Professional MindsetHelp Young Talent Develop a Professional Mindset
Help Young Talent Develop a Professional MindsetDaniel Goleman
 
10 Tips on New Hire Orientation & Onboarding
10 Tips on New Hire Orientation & Onboarding10 Tips on New Hire Orientation & Onboarding
10 Tips on New Hire Orientation & OnboardingEduson.tv
 

La actualidad más candente (20)

Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?Do You Struggle With Employee Recognition?
Do You Struggle With Employee Recognition?
 
Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.
 
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America Event
 
CORE CONCEPTS: CEO COMPENSATION A Guide to Understanding Concepts of Corporat...
CORE CONCEPTS: CEO COMPENSATION A Guide to Understanding Concepts of Corporat...CORE CONCEPTS: CEO COMPENSATION A Guide to Understanding Concepts of Corporat...
CORE CONCEPTS: CEO COMPENSATION A Guide to Understanding Concepts of Corporat...
 
Win Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit BudgetWin Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit Budget
 
Your Ultimate Hourly Insights Guide: What do your hourly employees really want?
Your Ultimate Hourly Insights Guide: What do your hourly employees really want?Your Ultimate Hourly Insights Guide: What do your hourly employees really want?
Your Ultimate Hourly Insights Guide: What do your hourly employees really want?
 
LinkedIn B2B Forum Insights 2020
LinkedIn B2B Forum Insights 2020LinkedIn B2B Forum Insights 2020
LinkedIn B2B Forum Insights 2020
 
Elevating your employer brand! July 2014
Elevating your employer brand! July 2014Elevating your employer brand! July 2014
Elevating your employer brand! July 2014
 
How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]How to Bring Purpose and Passion to Your Work [webcast]
How to Bring Purpose and Passion to Your Work [webcast]
 
The Art of Conscious Leadership in Human Resources
The Art of Conscious Leadership in Human ResourcesThe Art of Conscious Leadership in Human Resources
The Art of Conscious Leadership in Human Resources
 
Recruiting the Best Talent on LinkedIn
Recruiting the Best Talent on LinkedInRecruiting the Best Talent on LinkedIn
Recruiting the Best Talent on LinkedIn
 
Tracking Impact: Quantifying the Success of your Talent Brand
Tracking Impact: Quantifying the Success of your Talent BrandTracking Impact: Quantifying the Success of your Talent Brand
Tracking Impact: Quantifying the Success of your Talent Brand
 
Is Leadership Development Worth the Investment?
Is Leadership Development Worth the Investment?Is Leadership Development Worth the Investment?
Is Leadership Development Worth the Investment?
 
From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...
From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...
From Employee to Advocate: Amplify Your Talent Brand Through Employee Engagem...
 
#CultureCode The little red book of answers for HR managers
#CultureCode The little red book of answers for HR managers #CultureCode The little red book of answers for HR managers
#CultureCode The little red book of answers for HR managers
 
Help Young Talent Develop a Professional Mindset
Help Young Talent Develop a Professional MindsetHelp Young Talent Develop a Professional Mindset
Help Young Talent Develop a Professional Mindset
 
Innovation Grants 2013
Innovation Grants 2013Innovation Grants 2013
Innovation Grants 2013
 
10 Tips on New Hire Orientation & Onboarding
10 Tips on New Hire Orientation & Onboarding10 Tips on New Hire Orientation & Onboarding
10 Tips on New Hire Orientation & Onboarding
 
The Connected Vehicle Movement
The Connected Vehicle MovementThe Connected Vehicle Movement
The Connected Vehicle Movement
 

Destacado

Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...LinkedIn Talent Solutions
 
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...LinkedIn Talent Solutions
 
Making Brand the Yin to Strategy’s Yang | Webcast
Making Brand the Yin to Strategy’s Yang | WebcastMaking Brand the Yin to Strategy’s Yang | Webcast
Making Brand the Yin to Strategy’s Yang | WebcastLinkedIn Talent Solutions
 
Video interviewing is not what you think it is | Talent Connect Anaheim
Video interviewing is not what you think it is | Talent Connect AnaheimVideo interviewing is not what you think it is | Talent Connect Anaheim
Video interviewing is not what you think it is | Talent Connect AnaheimLinkedIn Talent Solutions
 
University Recruiting: Make Your Company Stand Out | Webcast
University Recruiting: Make Your Company Stand Out | WebcastUniversity Recruiting: Make Your Company Stand Out | Webcast
University Recruiting: Make Your Company Stand Out | WebcastLinkedIn Talent Solutions
 
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013LinkedIn Talent Solutions
 
Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016LinkedIn Talent Solutions
 
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
 
How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...LinkedIn Talent Solutions
 
Talent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | WebcastTalent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | WebcastLinkedIn Talent Solutions
 
From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...LinkedIn Talent Solutions
 
The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]LinkedIn Talent Solutions
 
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 20155 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015LinkedIn Talent Solutions
 
Get a seat at the workforce planning table using analytics | Talent Connect A...
Get a seat at the workforce planning table using analytics | Talent Connect A...Get a seat at the workforce planning table using analytics | Talent Connect A...
Get a seat at the workforce planning table using analytics | Talent Connect A...LinkedIn Talent Solutions
 
Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...
Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...
Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...LinkedIn Talent Solutions
 

Destacado (17)

Big Idea: The Power of Employee Advocacy
Big Idea: The Power of Employee AdvocacyBig Idea: The Power of Employee Advocacy
Big Idea: The Power of Employee Advocacy
 
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...
 
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
A Manifesto for Re-Thinking Student Recruitment | Talent Connect San Francisc...
 
Making Brand the Yin to Strategy’s Yang | Webcast
Making Brand the Yin to Strategy’s Yang | WebcastMaking Brand the Yin to Strategy’s Yang | Webcast
Making Brand the Yin to Strategy’s Yang | Webcast
 
Video interviewing is not what you think it is | Talent Connect Anaheim
Video interviewing is not what you think it is | Talent Connect AnaheimVideo interviewing is not what you think it is | Talent Connect Anaheim
Video interviewing is not what you think it is | Talent Connect Anaheim
 
University Recruiting: Make Your Company Stand Out | Webcast
University Recruiting: Make Your Company Stand Out | WebcastUniversity Recruiting: Make Your Company Stand Out | Webcast
University Recruiting: Make Your Company Stand Out | Webcast
 
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
 
Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016
 
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
 
Big Idea: Leadership in the Social Era
Big Idea: Leadership in the Social EraBig Idea: Leadership in the Social Era
Big Idea: Leadership in the Social Era
 
How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...
 
Talent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | WebcastTalent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
 
From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...
 
The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]
 
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 20155 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
 
Get a seat at the workforce planning table using analytics | Talent Connect A...
Get a seat at the workforce planning table using analytics | Talent Connect A...Get a seat at the workforce planning table using analytics | Talent Connect A...
Get a seat at the workforce planning table using analytics | Talent Connect A...
 
Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...
Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...
Get Proactive, Driving Change in Your Talent Organisation -- Customer Session...
 

Similar a Big Idea: Get Social: The Importance of Building your EVP

Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...
Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...
Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...LinkedIn Talent Solutions
 
Brandon Hall Excellence in HCM Conference
Brandon Hall Excellence in HCM ConferenceBrandon Hall Excellence in HCM Conference
Brandon Hall Excellence in HCM ConferenceFuel50
 
Working smarter for greater impact
Working smarter for greater impactWorking smarter for greater impact
Working smarter for greater impactLaura Overton
 
Estrategias para la fuerza laboral del futuro del trabajo
Estrategias para la fuerza laboral del futuro del trabajoEstrategias para la fuerza laboral del futuro del trabajo
Estrategias para la fuerza laboral del futuro del trabajoSAP Latinoamérica
 
HRIA 2014 Conference Presentation - Employee Engagement
HRIA 2014 Conference Presentation - Employee EngagementHRIA 2014 Conference Presentation - Employee Engagement
HRIA 2014 Conference Presentation - Employee EngagementTalentMap
 
Managing Employee Engagement through Organizational Change
Managing Employee Engagement through Organizational ChangeManaging Employee Engagement through Organizational Change
Managing Employee Engagement through Organizational ChangeTalentMap
 
Webinar employer brand_slideshare
Webinar employer brand_slideshareWebinar employer brand_slideshare
Webinar employer brand_slideshareRebecca Feldman
 
Career Development in Europe and Asia
Career Development in Europe and AsiaCareer Development in Europe and Asia
Career Development in Europe and AsiaKelly Services
 
5 Ways to Build a Better Leadership Development Program | Webinar 02.10.15
5 Ways to Build a Better Leadership Development Program | Webinar 02.10.155 Ways to Build a Better Leadership Development Program | Webinar 02.10.15
5 Ways to Build a Better Leadership Development Program | Webinar 02.10.15BizLibrary
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell AllDouglas Burdett
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell AllARTILLERY LLC
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell AllWeber Shandwick
 
Webinar: 7 Employee Experience Trends That Will Dominate 2019
Webinar: 7 Employee Experience Trends That Will Dominate 2019 Webinar: 7 Employee Experience Trends That Will Dominate 2019
Webinar: 7 Employee Experience Trends That Will Dominate 2019 Limeade
 
Addison Group Workplace Survey 2017
Addison Group Workplace Survey 2017 Addison Group Workplace Survey 2017
Addison Group Workplace Survey 2017 Rosie Nardulli
 
Addison Group 2017 Workplace Survey
Addison Group 2017 Workplace SurveyAddison Group 2017 Workplace Survey
Addison Group 2017 Workplace SurveyBrian Davidson
 
Engage for Success: The 4 Enablers of Employee Engagement
Engage for Success: The 4 Enablers of Employee EngagementEngage for Success: The 4 Enablers of Employee Engagement
Engage for Success: The 4 Enablers of Employee EngagementGlassdoor
 
Randstad how to attract talent guide 2016_final
Randstad how to attract talent guide 2016_finalRandstad how to attract talent guide 2016_final
Randstad how to attract talent guide 2016_finalMot Juste
 

Similar a Big Idea: Get Social: The Importance of Building your EVP (20)

Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...
Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...
Don’t Lose Your Nonprofit’s Edge: The Art & Science of Recruiting Purpose Dri...
 
Brandon Hall Excellence in HCM Conference
Brandon Hall Excellence in HCM ConferenceBrandon Hall Excellence in HCM Conference
Brandon Hall Excellence in HCM Conference
 
Working smarter for greater impact
Working smarter for greater impactWorking smarter for greater impact
Working smarter for greater impact
 
Estrategias para la fuerza laboral del futuro del trabajo
Estrategias para la fuerza laboral del futuro del trabajoEstrategias para la fuerza laboral del futuro del trabajo
Estrategias para la fuerza laboral del futuro del trabajo
 
Engaging From the Top: A Leader’s Role
Engaging From the Top: A Leader’s RoleEngaging From the Top: A Leader’s Role
Engaging From the Top: A Leader’s Role
 
HRIA 2014 Conference Presentation - Employee Engagement
HRIA 2014 Conference Presentation - Employee EngagementHRIA 2014 Conference Presentation - Employee Engagement
HRIA 2014 Conference Presentation - Employee Engagement
 
Managing Employee Engagement through Organizational Change
Managing Employee Engagement through Organizational ChangeManaging Employee Engagement through Organizational Change
Managing Employee Engagement through Organizational Change
 
Webinar employer brand_slideshare
Webinar employer brand_slideshareWebinar employer brand_slideshare
Webinar employer brand_slideshare
 
Career Development in Europe and Asia
Career Development in Europe and AsiaCareer Development in Europe and Asia
Career Development in Europe and Asia
 
5 Ways to Build a Better Leadership Development Program | Webinar 02.10.15
5 Ways to Build a Better Leadership Development Program | Webinar 02.10.155 Ways to Build a Better Leadership Development Program | Webinar 02.10.15
5 Ways to Build a Better Leadership Development Program | Webinar 02.10.15
 
2020 Hays Salary Guide Launch
2020 Hays Salary Guide Launch2020 Hays Salary Guide Launch
2020 Hays Salary Guide Launch
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 
Webinar: 7 Employee Experience Trends That Will Dominate 2019
Webinar: 7 Employee Experience Trends That Will Dominate 2019 Webinar: 7 Employee Experience Trends That Will Dominate 2019
Webinar: 7 Employee Experience Trends That Will Dominate 2019
 
Addison Group Workplace Survey 2017
Addison Group Workplace Survey 2017 Addison Group Workplace Survey 2017
Addison Group Workplace Survey 2017
 
Addison Group 2017 Workplace Survey
Addison Group 2017 Workplace SurveyAddison Group 2017 Workplace Survey
Addison Group 2017 Workplace Survey
 
Engage for Success: The 4 Enablers of Employee Engagement
Engage for Success: The 4 Enablers of Employee EngagementEngage for Success: The 4 Enablers of Employee Engagement
Engage for Success: The 4 Enablers of Employee Engagement
 
Randstad how to attract talent guide 2016_final
Randstad how to attract talent guide 2016_finalRandstad how to attract talent guide 2016_final
Randstad how to attract talent guide 2016_final
 

Más de LinkedIn Talent Solutions

Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event LinkedIn Talent Solutions
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringLinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventLinkedIn Talent Solutions
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaLinkedIn Talent Solutions
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificLinkedIn Talent Solutions
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionLinkedIn Talent Solutions
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyLinkedIn Talent Solutions
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 
8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big BucksLinkedIn Talent Solutions
 

Más de LinkedIn Talent Solutions (20)

Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer Edition
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 
8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks
 

Big Idea: Get Social: The Importance of Building your EVP

  • 2. Get Social: The Importance of Building your EVP Petter Nylander Global CEO Universum Andy Taylor Global Employer Branding Director Schneider Electric Laurence Bret - Stern Sr. Marketing Director EMEA & LATAM LinkedIn
  • 3. The question is easy but the answer is hard. Employer Brand Misalignment
  • 4. What CEOs say What HR says 60% SAY CEOs ARE ACCOUNTABLE 26% SAY CEOs ARE ACCOUNTABLE 32% SAY HR is ACCOUNTABLE 58% SAY HR is ACCOUNTABLE
  • 5. More cooperation needed DO YOU SEE A NEED FOR CLOSER COOPERATION WITHIN EMPLOYER BRANDING BETWEEN THESE STAKEHOLDERS OVER THE NEXT FIVE YEARS? WHO’S ACCOUNTABLE? 58 PERCENT ARE CONFIDENT GREATER COOPERATION CAN BE ACHIEVED. NOT SURPRISINGLY, RESPONDENTS SAY THEY WANT GREATER COOPERATION AMONG EMPLOYER BRANDING STAKEHOLDERS.
  • 6. More cooperation needed HOW DO YOU EXPECT/PREFER THE ENGAGEMENT LEVEL FROM TOP MANAGEMENT TO CHANGE FIVE YEARS FROM NOW? WHO’S ACCOUNTABLE? … BUT NO STRONG CALL FOR MORE ENGAGEMENT FROM TOP MANAGEMENT.
  • 7. Page 7Confidential Property of Schneider Electric | Corporate brand Employer brand alignment Employer brandEVP