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#intalent 
@googledave 
of Digital Connections
#intalent 
@googledave
#intalent 
@googledave 
We believe in challenging 
the status quo and doing 
things differently 
Apple - WHY? 
Our Products are 
beautifully designed and 
easy to use 
Apple - HOW? 
We make Great Computers 
etc 
Apple - WHAT?
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave 
Ethos 
Pathos 
Credibility - Trust 
Logos 
Consistency - Logic 
Emotions - Imagination
#intalent 
@googledave 
Pathos
#intalent 
@googledave 
Behaviour 
Influence 
Persuade
#intalent 
@googledave 
1.Persuasive Facts & Figures 
2.Be Truthful 
3.Bullshit 
Monitor 
4. Thought 
Leader 
1. Drivers 
2.Speed 
3. Lead with 
empathy 
4. Same 
Wavelength 
5. Pain & Pleasure
#intalent 
@googledave 
4. Thought 
Leader 
1.Persuasive Facts & Figures 
2.Be Truthful 
3.Bullshit 
Monitor 
1. Drivers 
2.Speed 
3. Lead with 
empathy 
4. Same 
Wavelength 
5. Pain & 
Pleasure
#intalent 
@googledave
#intalent 
@googledave 
4. Thought Leader 
1.Persuasive Facts & Figures 
2.Be Truthful 
3.Bullshit 
Monitor 
1. Drivers 
2.Speed 
3. Lead with 
empathy 
4. Same 
Wavelength 
5. Pain & Pleasure
#intalent 
@googledave 
#RecruitIn 
HAPPY 
FEAR 
SAD 
ANGER 
ANTICIPATION
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave 
Google 
Adwords 
Display Planner 
Keyword 
Research 
Google 
Analytics
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave 
ATS
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
@googledave 
· It’s a marriage, not a one night stand 
· Humans are at the other end 
· Tailor your approach to the influencer 
· Listen and learn 
· Make friends before you need them
@googledave 
· Be a giver, not a taker – givers gain 
· Share, comment and write reviews 
· Invite to interview, guest posts 
· Curate their content, include in Top lists 
· Co-create – look for joint opportunities
#intalent 
@googledave 
· Employees advocates – they can reach an 
audience 10x that of your brand 
· Harness the power of the team 
· Identify you most socially savvy 
· Rules of the game – follow the content plan 
· Measure, share and grow
#intalent 
@googledave
#intalent 
@googledave 
Persona has a 
problem but is not 
aware of the solution 
SEE 
Has a problem 
and is 
researching the 
solutions 
THINK 
Aware of your 
solution, 
convince them! 
DO 
They’re a 
customer 
encourage to buy 
and share more 
DELIGHT
#intalent 
@googledave 
1. Industry Pain Points 
2. Common Customer Q’s 
3. Trending 
Industry Topics 
4. Brand Stories 
5. Research & Analysis 
6. Outside of industry into your world 
7. Industry News & Trends
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave 
Or…
#intalent 
@googledave 
1. Satisfied with what one is or has; not wanting more or anything else.
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave 
BULLSHIT!
#intalent 
@googledave 
“A Brand is not 
what YOU say its is… 
it’s what THEY say it is”
#intalent 
@googledave 
Be genuine, Be sincere, Be authentic
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave 
On Social Channels 
(Twitter, LinkedIn)
#intalent 
@googledave 
On Social Channels 
(Twitter, LinkedIn) 
Search Google for Jobs
#intalent 
@googledave 
On Social Channels 
(Twitter, LinkedIn) 
Search Google for Jobs 
Viewing direct onto website
#intalent 
@googledave 
On Social Channels 
(Twitter, LinkedIn) 
Search Google for Jobs 
Viewing direct onto website 
Apply for job
#intalent 
@googledave
#intalent 
@googledave
#intalent 
@googledave 
#RecruitIn
#intalent 
@googledave 
@googledave 
googledave@ph-creative.com

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Art & Science of Digital Connections | Talent Connect London 2014