The document discusses strategies for digital marketing, social media engagement, and influencer relationships. It provides tips on how to identify and engage influencers, including listening to them, adding value as a contributor before asking for anything in return, and looking for opportunities to collaborate. It also discusses using social media for recruiting and how job seekers move through different stages from passive research to actively applying for roles.
3. #intalent
@googledave
We believe in challenging
the status quo and doing
things differently
Apple - WHY?
Our Products are
beautifully designed and
easy to use
Apple - HOW?
We make Great Computers
etc
Apple - WHAT?
33. @googledave
· It’s a marriage, not a one night stand
· Humans are at the other end
· Tailor your approach to the influencer
· Listen and learn
· Make friends before you need them
34. @googledave
· Be a giver, not a taker – givers gain
· Share, comment and write reviews
· Invite to interview, guest posts
· Curate their content, include in Top lists
· Co-create – look for joint opportunities
35. #intalent
@googledave
· Employees advocates – they can reach an
audience 10x that of your brand
· Harness the power of the team
· Identify you most socially savvy
· Rules of the game – follow the content plan
· Measure, share and grow
37. #intalent
@googledave
Persona has a
problem but is not
aware of the solution
SEE
Has a problem
and is
researching the
solutions
THINK
Aware of your
solution,
convince them!
DO
They’re a
customer
encourage to buy
and share more
DELIGHT
38. #intalent
@googledave
1. Industry Pain Points
2. Common Customer Q’s
3. Trending
Industry Topics
4. Brand Stories
5. Research & Analysis
6. Outside of industry into your world
7. Industry News & Trends