SlideShare una empresa de Scribd logo
1 de 21
Descargar para leer sin conexión
Accelerate Growth 
with SMB Hiring Solutions 
For Small & Medium Businesses 
©2013 LinkedIn Corporation. All Rights Reserved.
#hiretowin 
INTRODUCTIONS 
Moderator Guest Speaker 
Luan Lam 
VP of Talent Acquisition 
AppDynamics 
Andrew Golden 
Head of Talent Acquisition 
RetailNext
#hiretowin 
The goal of this webcast is to help you 
Accelerate Growth with SMB Hiring Solutions 
in 2015 
① Effective Hiring Tools 
• Job Posts 
• Recruiter Solution 
• Branding Solutions 
② Case Study 
③ Key Tips 
④ Q&A
TOP TRENDS FROM ‘2014 RECRUITING TRENDS’ 
Percent of recruiters ranking these ‘long lasting’ trends in top 3 
Trend Global 
Utilizing social and professional networks 37% 
Upgrading employer branding 33% 
Finding better ways to source passive candidates 26% 
Being a strategic talent advisor to the business 19% 
Boosting referral programs 17% 
#hiretowin
#hiretowin 
45% 
40% 
ONLINE MEDIA ARE CORE SOURCES 
Quantity of hires Quality hires in key positions 
Internet job boards 
Social professional 
RPOs, contingency or networks 
staffing agencies 
Company career website 
Internal hires 
Employee referral 
programs 
Student and youth 
recruiting programs 
Internet resume 
databases ATS/ internal candidate 
database 
Print/trade 
journals 
General social media 
General 
career fairs 
Other CRM system 
35% 
30% 
25% 
20% 
15% 
10% 
5% 
Diversity 
recruiting 
programs 0% 
0% 20% 40% 60% 80%
#hiretowin 
45% 
40% 
ONLINE MEDIA ARE CORE SOURCES 
Quantity of hires Quality hires in key positions 
Internet job boards 
Social professional 
RPOs, contingency or networks 
staffing agencies 
Company career website 
Internal hires 
Employee referral 
programs 
Student and youth 
recruiting programs 
Internet resume 
databases ATS/ internal candidate 
database 
Print/trade 
journals 
General social media 
General 
career fairs 
Other CRM system 
35% 
30% 
25% 
20% 
15% 
10% 
5% 
Diversity 
recruiting 
programs 0% 
0% 20% 40% 60% 80%
8 
#hiretowin 
LINKEDIN CORE SOLUTIONS 
Metrics 
and Analytics 
1 Personalized 
Job Targeting 
Candidates who have engaged with 
your jobs and brand are 
2x as likely 
to respond to your recruiters 
2 
Strategic Sourcing 
and Pipelining 
3 
Talent Brand 
Development 
Promoting a full range of jobs and 
leveraging employee profiles can 
more than double 
Career Page visitors
9 
JOBS: WHY POST JOBS ON LINKEDIN? 
#hiretowin 
FACTS BENEFITS 
There are over 332 million professionals 
over 200 countries. 
One central location of international talent 
population. 
Professionals are signing up to join LinkedIn 
at a rate of more than two new members per 
second. 
The population is constantly growing and 
refreshing for us to recruit from. 
There are over 39 million students and recent 
college graduates on LinkedIn. They are 
LinkedIn's fastest-growing demographic. 
For SMBs, college grads are a big part of our 
workforce. 
Jobs can get a viral boost with forwards and 
shares on other social networks (Facebook, 
Twitter). 
Get more eyeballs on your job without much 
work.
10 
#hiretowin 
JOBS: HOW TO POST A JOB
11 
#hiretowin 
JOBS: GETTING REAL ROI 
Top Tips: 
① Use SEO search terms 
throughout the job description. 
Try Google’s Keyword Planner: 
• https://adwords.google.com/ 
KeywordPlanner 
② Don’t be too creative with titles 
for search purposes 
③ Write “personal” job 
descriptions 
④ Use the company description 
section to really capture 
attention 
ROI: 
① 78% increase in Company 
Page followers Æ increase to 
people interested in company 
for future jobs 
② Average of 350 views per job 
posting; 25% more applicants 
③ 50% increase in “quality 
applicants” from job postings 
on LinkedIn 
④ LinkedIn accounts for over 
50% + of our applicants on any 
given job opening
12 
#hiretowin 
LINKEDIN CORE SOLUTIONS 
Metrics 
and Analytics 
1 Personalized 
Job Targeting 
2 
Strategic Sourcing 
and Pipelining 
3 
Talent Brand 
Development
RECRUITER: STRATEGIC SOURCING 
#hiretowin
14 
#hiretowin 
RECRUITER: HOW IT WORKS
15 
#hiretowin 
① Sourcing 
RECRUITER: GETTING REAL VALUE 
• Ability to see anyone at anytime 
• Have 100s of “perfect” candidates through very specific searches 
• Ability to better timeline hiring 
① Custom Workflow 
• With the Projects feature, you can store all potential candidates and 
organize your candidate workflow (contacted, future prospects, etc.) 
• Open up communication and visibility with hiring managers 
• Have a place to store future candidates 
① InMails 
• Direct contact saving hours of time hunting for information 
• Response rate of 22% from 1300+ in-mails sent 
• Connected with 245 passive candidates in last 10 months 
• Personalized messages for the right candidates
16 
#hiretowin 
LINKEDIN CORE SOLUTIONS 
Metrics 
and Analytics 
1 Personalized 
Job Targeting 
2 
Strategic Sourcing 
and Pipelining 
3 
Talent Brand 
Development
TALENT BRAND: MORE INVESTMENT 
Percent of recruiters in 2014 saying that ‘employer brand’ … 
#hiretowin 
100 
75 
50 
25 
0 
has significant 
impact on hiring 
is a top priority has enough 
resources 
is measured 
35% 
30% 
70% 
48%
18 
#hiretowin 
TALENT BRAND: TALENT DIRECT
① Ad server identifies a specific audience, pinpointing members that are in that bucket 
19 
TALENT BRAND: PICTURE YOURSELF 
#hiretowin 
② A “target” member visits LinkedIn.com 
③ Ad server serves them the given ad, wherever they go on Linkedin.com
20 
#hiretowin 
TALENT BRAND: GETTING REAL ROI 
Further growth in rate anticipated in career page views & 
follower growth due to creative switch to picture yourself 
Career Page Traffic: 
Doubled after media 
launches in early 
October, 2013 
Clicks on Jobs: 
Post-media, job CTR is 
38% during month of 
October 
Company Reach: 
Highest ad engagement 
from employees of key 
enterprise corporations 
Follower Growth: 
201 additional members 
elected to follow 
company during the 
month of October.
#hiretowin 
Jobs: 
• Don’t be too creative with titles for search purposes 
• Write “personal” job descriptions 
• Use the company description section to really capture a potential candidates attention 
• Ability to see and find perfect candidates at any point in time 
• Can organize all of your passive recruiting 
• Personalized messaging will set you apart 
• Significant increase in awareness from executive sponsorship in brand campaign 
• Implement campaigns for hyper targeted role and develop clear target criteria 
• Work closely with marketing for a cohesive company branding and talent brand 
experience 
TAKE AWAYS 
JOBS 
RECRUITER 
BRANDING
#hiretowin 
Q&A 
Global Recruiting Trends Report 
LinkedIn’s 4th Annual Recruiting Trends Report 
http://linkd.in/1ydQmJK

Más contenido relacionado

Destacado

Win Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit BudgetWin Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit BudgetLinkedIn Talent Solutions
 
Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016LinkedIn Talent Solutions
 
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
 
How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...LinkedIn Talent Solutions
 
Talent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | WebcastTalent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | WebcastLinkedIn Talent Solutions
 
From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...LinkedIn Talent Solutions
 
The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]LinkedIn Talent Solutions
 
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 20155 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015LinkedIn Talent Solutions
 

Destacado (9)

Win Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit BudgetWin Over Rock Star Talent On a Nonprofit Budget
Win Over Rock Star Talent On a Nonprofit Budget
 
Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016Empowering non-HR leaders to hire talent | Talent Connect 2016
Empowering non-HR leaders to hire talent | Talent Connect 2016
 
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...
 
Big Idea: Leadership in the Social Era
Big Idea: Leadership in the Social EraBig Idea: Leadership in the Social Era
Big Idea: Leadership in the Social Era
 
How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...How Atlassian transformed its candidate experience to out-care the competitio...
How Atlassian transformed its candidate experience to out-care the competitio...
 
Talent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | WebcastTalent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
Talent Drivers: Unlocking the Secrets of your Employer Brand | Webcast
 
From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...From bicycle to Harley: Turbocharging the power of employee networks | Talent...
From bicycle to Harley: Turbocharging the power of employee networks | Talent...
 
The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]
 
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 20155 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
5 ways to Find a Spanish Nemo -- Atlassian at Talent Connect Sydney 2015
 

Más de LinkedIn Talent Solutions

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.LinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event LinkedIn Talent Solutions
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringLinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventLinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventLinkedIn Talent Solutions
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaLinkedIn Talent Solutions
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificLinkedIn Talent Solutions
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionLinkedIn Talent Solutions
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyLinkedIn Talent Solutions
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 

Más de LinkedIn Talent Solutions (20)

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America Event
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer Edition
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 

Accelerate Growth with SMB Hiring Solutions | Webcast

  • 1. Accelerate Growth with SMB Hiring Solutions For Small & Medium Businesses ©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. #hiretowin INTRODUCTIONS Moderator Guest Speaker Luan Lam VP of Talent Acquisition AppDynamics Andrew Golden Head of Talent Acquisition RetailNext
  • 3. #hiretowin The goal of this webcast is to help you Accelerate Growth with SMB Hiring Solutions in 2015 ① Effective Hiring Tools • Job Posts • Recruiter Solution • Branding Solutions ② Case Study ③ Key Tips ④ Q&A
  • 4. TOP TRENDS FROM ‘2014 RECRUITING TRENDS’ Percent of recruiters ranking these ‘long lasting’ trends in top 3 Trend Global Utilizing social and professional networks 37% Upgrading employer branding 33% Finding better ways to source passive candidates 26% Being a strategic talent advisor to the business 19% Boosting referral programs 17% #hiretowin
  • 5. #hiretowin 45% 40% ONLINE MEDIA ARE CORE SOURCES Quantity of hires Quality hires in key positions Internet job boards Social professional RPOs, contingency or networks staffing agencies Company career website Internal hires Employee referral programs Student and youth recruiting programs Internet resume databases ATS/ internal candidate database Print/trade journals General social media General career fairs Other CRM system 35% 30% 25% 20% 15% 10% 5% Diversity recruiting programs 0% 0% 20% 40% 60% 80%
  • 6. #hiretowin 45% 40% ONLINE MEDIA ARE CORE SOURCES Quantity of hires Quality hires in key positions Internet job boards Social professional RPOs, contingency or networks staffing agencies Company career website Internal hires Employee referral programs Student and youth recruiting programs Internet resume databases ATS/ internal candidate database Print/trade journals General social media General career fairs Other CRM system 35% 30% 25% 20% 15% 10% 5% Diversity recruiting programs 0% 0% 20% 40% 60% 80%
  • 7. 8 #hiretowin LINKEDIN CORE SOLUTIONS Metrics and Analytics 1 Personalized Job Targeting Candidates who have engaged with your jobs and brand are 2x as likely to respond to your recruiters 2 Strategic Sourcing and Pipelining 3 Talent Brand Development Promoting a full range of jobs and leveraging employee profiles can more than double Career Page visitors
  • 8. 9 JOBS: WHY POST JOBS ON LINKEDIN? #hiretowin FACTS BENEFITS There are over 332 million professionals over 200 countries. One central location of international talent population. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. The population is constantly growing and refreshing for us to recruit from. There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. For SMBs, college grads are a big part of our workforce. Jobs can get a viral boost with forwards and shares on other social networks (Facebook, Twitter). Get more eyeballs on your job without much work.
  • 9. 10 #hiretowin JOBS: HOW TO POST A JOB
  • 10. 11 #hiretowin JOBS: GETTING REAL ROI Top Tips: ① Use SEO search terms throughout the job description. Try Google’s Keyword Planner: • https://adwords.google.com/ KeywordPlanner ② Don’t be too creative with titles for search purposes ③ Write “personal” job descriptions ④ Use the company description section to really capture attention ROI: ① 78% increase in Company Page followers Æ increase to people interested in company for future jobs ② Average of 350 views per job posting; 25% more applicants ③ 50% increase in “quality applicants” from job postings on LinkedIn ④ LinkedIn accounts for over 50% + of our applicants on any given job opening
  • 11. 12 #hiretowin LINKEDIN CORE SOLUTIONS Metrics and Analytics 1 Personalized Job Targeting 2 Strategic Sourcing and Pipelining 3 Talent Brand Development
  • 13. 14 #hiretowin RECRUITER: HOW IT WORKS
  • 14. 15 #hiretowin ① Sourcing RECRUITER: GETTING REAL VALUE • Ability to see anyone at anytime • Have 100s of “perfect” candidates through very specific searches • Ability to better timeline hiring ① Custom Workflow • With the Projects feature, you can store all potential candidates and organize your candidate workflow (contacted, future prospects, etc.) • Open up communication and visibility with hiring managers • Have a place to store future candidates ① InMails • Direct contact saving hours of time hunting for information • Response rate of 22% from 1300+ in-mails sent • Connected with 245 passive candidates in last 10 months • Personalized messages for the right candidates
  • 15. 16 #hiretowin LINKEDIN CORE SOLUTIONS Metrics and Analytics 1 Personalized Job Targeting 2 Strategic Sourcing and Pipelining 3 Talent Brand Development
  • 16. TALENT BRAND: MORE INVESTMENT Percent of recruiters in 2014 saying that ‘employer brand’ … #hiretowin 100 75 50 25 0 has significant impact on hiring is a top priority has enough resources is measured 35% 30% 70% 48%
  • 17. 18 #hiretowin TALENT BRAND: TALENT DIRECT
  • 18. ① Ad server identifies a specific audience, pinpointing members that are in that bucket 19 TALENT BRAND: PICTURE YOURSELF #hiretowin ② A “target” member visits LinkedIn.com ③ Ad server serves them the given ad, wherever they go on Linkedin.com
  • 19. 20 #hiretowin TALENT BRAND: GETTING REAL ROI Further growth in rate anticipated in career page views & follower growth due to creative switch to picture yourself Career Page Traffic: Doubled after media launches in early October, 2013 Clicks on Jobs: Post-media, job CTR is 38% during month of October Company Reach: Highest ad engagement from employees of key enterprise corporations Follower Growth: 201 additional members elected to follow company during the month of October.
  • 20. #hiretowin Jobs: • Don’t be too creative with titles for search purposes • Write “personal” job descriptions • Use the company description section to really capture a potential candidates attention • Ability to see and find perfect candidates at any point in time • Can organize all of your passive recruiting • Personalized messaging will set you apart • Significant increase in awareness from executive sponsorship in brand campaign • Implement campaigns for hyper targeted role and develop clear target criteria • Work closely with marketing for a cohesive company branding and talent brand experience TAKE AWAYS JOBS RECRUITER BRANDING
  • 21. #hiretowin Q&A Global Recruiting Trends Report LinkedIn’s 4th Annual Recruiting Trends Report http://linkd.in/1ydQmJK