Learn how a data-driven staffing firm in India successfully made social a part of their company’s DNA, coming up with unique ways to engage with both clients and candidates. For more inspiring stories: lnkd.in/ltsindia

1. CASE STUDY
4 Unique Ways Hexagon Search Is Using Social
Founded in 2004, Hexagon Search is a smart and savvy data-driven staffing company, offering a
customised talent search experience and deep insights into local markets for budding start-ups
and Fortune 500 companies. Embedding the "non-mediocre approach” for talent acquisition in
India, it helps its clients acquire workforce of the future at the highest operational efficiency.

2. THE CHALLENGE
Every recruitment agency is facing a multitude of challenges, ranging from increased
competition and difficulty in client acquisition, to finding the right candidate from an ever
increasing talent pool. Hexagon was no different. To address these challenges, it was
looking for an effective medium to engage with candidates while showcasing its domain
expertise to potential clients.
Increased Competition
Key Challenges faced by Hexagon Search:
Client Acquisition
Greater Talent To Choose From
Lack of Candidate Commitment

3. THE SOLUTION
Hexagon was quick to understand that most of their prospective candidates were social media savvy
millennials. The only way to increase clientele vs. the competition was to leverage the power of social
to its entirety. Hexagon’s social manoeuvres started to show prowess right from the start and bolstered
its confidence with encouraging results within a period of 6 months.
Here are 4 unique ways how they are making the most of social!
1. Creating In Demand Market Reports And Guides
Hexagon wanted to publish content that spoke about the prominent issues in the industry. By
leveraging and scrutinizing over 13,000 data points available from the LinkedIn Recruiter tool, it
formulated comprehensive reports and guides that not only gave it brand visibility, but also
generated 1600+ leads!

4. Guide: 7 Tips to Reduce
Candidate Dropout Rate [E-book]
Report: Hottest IT Skills & Compensation
Standards in BFS Industry
Visits – 7,568
E-book downloads – 1,518
Interactions – 82
Visits – 926
E-book downloads – 128
Interactions - 189

5. 2. Putting Thought Leadership Into Action
Prashant Shringarpure, Founder & CEO at Hexagon, is known to move and inspire people with
innovative ideas, and scale those ideas into sustainable change, not just in one company but in the
entire recruitment industry. Using LinkedIn to his aid, he promptly tapped into the trending topic of
discontent amongst IT employees with respect to serving long notice periods, by launching a one
question survey on Hexagon's company page. The aim was to garner opinions regarding the ideal
notice period in India. As a consequence, an idea was brought to reality with the launch of the No More
Than 30 Days movement.
98%
Responded Positively
2000+
Sign ups
1071
Total Responses
3,00,000+
Views

6. 3. Measuring Pulse Of The Market Via Social Listening
In order to be relevant to the desired TG, Hexagon moulded its content on social media by harnessing
the power of social listening. The company went beyond just monitoring digital conversations and
used social listening to create & share content that addressed specific challenges faced by their
audience. This translated into driving relevant traffic to the company website.
For instance, the team leveraged Google keyword planner to discover opportunities and
created content around those key terms.
Google keyword
Content created

7. 4. LinkedIn For Social Media Engagement
With a single minded focus on brand visibility, Hexagon effectively used LinkedIn as a go to medium
to connect & engage directly with employers and employees.
By funnelling social listening data, the company exercised its subject matter expertise, reaching the
right people at the best time with the most insightful content. And the key to it all was consistency
and regularity in posting relevant updates on topics such as recruitment, retention, compensation,
employee management etc.
01
Posting regular updates on
LinkedIn company page
02
Publishing articles on
LinkedIn
03
Connecting with candidates
for job openings
Average Monthly Posts - 31
Average Engagement Rate – 1.1%

8. THE RESULT
Success metrics tracked: Traffic, Engagement & Downloads
Data timeperiod:
Jan- June 2017
InMail Acceptance RateTop of Funnel Leads
generated
Page Views
Increase from
50 to 2000
IncreaseNon-Followers Followers
40X 166%21.8%
60%
Hexagon successfully made social a part of their company's DNA and with their social manoeuvres,
they were not only able to revive business capabilities, but also strengthen their reach with
potential candidates. In all, their success came from being different, consistently and scientifically.

9. “Never before has there been more of an opportunity to
use technology and social media together. For us,
goingdigital and goingbig was the only way to up our
game. If you look at the top of our funnel, we have
grown our leads coherently from 50 to 2000 in only 6
months. We took some risks, did unconventional things
to tell our story and eventually stood out in an
increasingly crowded digital space.”
Prashant Shringarpure
Founder & CEO,
HexagonSearch

10. Founded in 2003, LinkedIn connects the
world’s professionals to make them more
productive and successful. With over
500 million members in more than 200
countries and territories worldwide,
including executives from every Fortune 500
company, LinkedIn is the world’s largest
professional network
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