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Rachel King
@lildarth

Matt Meagher
@MattJMeagher
NAME
THAT
MEME
Memes for
Marketing:
Using Memes As
A Marketing Tool
What Is A Meme?
noun: meme
pronounced: me-m
an image, video, piece of text, etc.,
typically humorous in nature, that is
copied and spread rapidly by Internet
users, often with slight variations.
Rage Comics

Cartoon like drawings that use
expressions and emotions to portray a
situation or real life experience.
Rage Comics

If you want to make an extraordinary claim
Who Uses It?
HipChat
Movie/TV Meme

Screen captured image from a movie or
TV where the dialogue or scene can be
manipulated into something relatable
and funny.
Movie/TV Meme

If you want to remind the customer
Who Uses It?
DreamWorks
Standard Meme

A standard meme that can usually only be
interpreted one way. These are long lasting
memes that stay true to a theme or caption.
Standard Meme

If you want to share something positive
Who Uses It?
Diamond Envy
Animeme

Using a cute, funny or horrifying picture
of an animal and adding a clever caption.
Animeme

If you want to make a comparison
between an animal and human nature
Who Uses It?
Wonderful Pistachio
Current Events Meme

Short-lived but extremely viral images of
current public figures or events with an
added caption.
Current Events Meme

If you want to express something

unimpressive
Who Uses It?
Barrack Obama
Meme-vertisement
noun: memevertisement
pronounced: me-m-ver-ties-ment
when brands use the popularity and
virality of memes to help
promote, sell and engage their
consumer
Meme-Scaping
Meme-Scaping
Meme-Jacking
The Social Setting
The DOs And DON’Ts
• DO your research

• DON’T misuse memes

• DO keep current

•DON’T use ‘dead’ memes

• DO be clever

• DON’T be commercial

• DO be entertaining

• DON’T use just any meme

• DO be informative

• DON’T be too controversial
The Harlem Shake
The Harlem Shake

2,782 years of Harlem
Shake footage was
watched in just

one month!
The Harlem Shake

4, 553 hours
The Harlem Shake
92, 510 hours
The Harlem Shake

419, 286 hours
The Shake The Bowl
Cost $0 to make

$4.2M to make

24.8M average
views

7.9M average
views

127K average
likes

20.5K average
likes
LET’S
MAKE A
MEME
Rachel King
@lildarth

Matt Meagher
@MattJMeagher

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