Jeremy Brody, Chief Strategy Officer, Kantar Health (WPP) uses data to advise healthcare industry players about strategies for addressing major challenges such as Patient education, Compliance and adherence, Patient – physicians connectivity and communications, Patient records, Patient communities and support, Pharma value add, Disease management / population health management. They do this through their extensive healthcare database of projectable, self-reported, “real-world” patient-level information, covering over 165 therapeutic conditions and 1 million respondents. Key Trends include an ever changing patient physician dynamic; High health related app adoption; Fitness as a driver for wearables adoption; Transition from web connected to mobile connected devices; Low awareness of web / mobile connected devices; Physicians very slow to recommend connected devices;

1. E-Health to Digital Health
The Perspective of Someone Who
Has Been Doing This For 20 Years
Jeremy Brody
30 July 2019

2. 2
Kantar, a major part of WPP, the world’s largest marketing communications group
ADVERTISING & MEDIA
HEALTHCARE
PR & PUBLIC AFFAIRS
DIRECT & DIGITAL
BRAND & IDENTITY
AND SPECIALIST
COMMUNICATIONS
MARKET & CUSTOMER INSIGHTS,
CONSULTANCY AND DATA
INVESTMENT MANAGEMENT
WPP is the world’s largest communications services and research group, employing 190,000 people
across 3,000 offices in 113 countries

3. 3
Kantar, a major part of WPP, the world’s largest marketing communications group
ADVERTISING & MEDIA
HEALTHCARE
PR & PUBLIC AFFAIRS
DIRECT & DIGITAL
BRAND & IDENTITY
AND SPECIALIST
COMMUNICATIONS
MARKET & CUSTOMER INSIGHTS,
CONSULTANCY AND DATA
INVESTMENT MANAGEMENT

4. 4

5. 5

7. Solution
Market and
commercial
Brand and
communications
Real-world
evidence and
clinical
Business questions
Kantar’s Health Division – Three Main Areas of Focus

8. 600+passionate and dedicated healthcare
experts creating a network of expertise

9. My Story

10. Some things have changed…

11. But the problems have not
Patient education
Compliance and adherence
Patient – physicians connectivity
and communications
Patient records
Patient communities and
support
Pharma value add
Disease management /
population health management

12. Some Research and
Numbers

13. The largest healthcare
database of projectable, self-
reported, “real-world” patient-
level information that covers
over 165 therapeutic conditions
and 1 million respondents
NHWS – What is it?
Holistic view of the patient that can only be
captured from the patient
High view – Journey through the system
Low view – Attitudes, behaviors,
characteristics and demographics

14. Representative of the population providing comparable results across countries
Russia:
10,000
Brazil:
12,000
US:
90,000
Japan:
30,000
China:
20,000
5EU:
62,000
A mixed method: online internet-
based in the US and EU and off-line
recruitment in most other
geographies to capture elderly
population
Representative of the adult
population in each country; recent
census info informs sample plan
• In Russia and China,
representative of the “urban
population”

24. People Don’t Want to
Manage Their Health;
Physicians are Ambivalent

25. Other Considerations

26. The Move from Tech to
HealthTech is Hard!

27. In Digital Heath, you need to prove that you app works

28. Go to market strategies
need to reflect the
complexity of
healthcare (esp the US)

29. The pathway to
success is slow and
the entrepreneurs (and
investors) are impatient

30. But all is not gloom and doom!

31. E-Health to Digital Health
The Perspective of Someone Who
Has Been Doing This For 20 Years