Hemostasis Physiology and Clinical correlations by Dr Faiza.pdf
The medical conference is dead REDUX
1. Len Starnes
Digital healthcare consultant
#MedComms Webinar
15 July 2020
The medical conference is dead,
long live the medical conference
REDUXREDUX
8. What doctors say about virtual events
PROS CONS
Not being away from home
Eliminates travel
Significantly reduced costs
Attend in pyjamas
Global access
Educational experience as good
as or better than physical
Unable to physically network
No serendipitous collaboration
opportunities
Time-zone differences
Occasional technical glitches
9.
10. Almost 70% will not attend
ASCO21 if no vaccine is available
11. June 18 poll:
Should the current restrictions on
public events be lifted, how likely
would you be to attend a medical
conference in the next 12 months?
261 respondents
All specialities
Almost 50% of UK doctors prefer to attend
virtual conferences next 12 months
Private correspondence: doctors.net.uk
35%
Feel comfortable
49%
Prefer virtual
16%
Do not attend confs
12. Virtual impacts on medical societies
PROS CONS
Global access
Increased attendance
Educational experience as good
as or better than physical
Identical scientific programmes
Lower costs (in future)
Negative financial (2020 only)
Imperative to think, work and
operate differently
Essential to closely monitor
members’ preferences
Develop new business models
13. PROS ‘Going virtual,
compared to in-person,
represented a huge
financial hit’
Clifford Hudis
Chief executive officer
ASCO
https://cancerletter.com/articles/20200605_6/
15. Leading EU medical society:
majority of members prefer
hybrid events in future
Survey of members’ future
conference preferences:
2,700 responses*
83%
prefer hybrid formats
*Private correspondence
19. More opportunity to attend
Medical societies increasingly
recognize their importance
PATIENTS
embrace virtual
20. EULAR 2 - 5 June
ESMO 17 - 21 Sept
Paris
ASCO 4 - 8 June
Chicago ESC 28 Aug - 1 Sept
London
ERS 4 - 8 Sept
Barcelona
2021?
ECTRIMS 13 - 15 Oct
Vienna
ACR 5 - 9 Nov
San Francisco
25. Related resources
The medical conference is dead, long live the medical conference
www.slideshare.net/lenstarnes/future-of-med-confs-final-11-dec-2013
The future of healthcare events
www.slideshare.net/lenstarnes/keynote-the-future-of-healthcare-events
Virtual conferencing: A roadmap for pharma
www.slideshare.net/lenstarnes/virtual-conferencing-a-roadmap-for-pharma
The emergent medical society conference: What will it mean for pharma?
www.slideshare.net/lenstarnes/future-of-med-confs-e4-p-barcelona-2015final18-
march
26. • Ronny Allan, neuroendocrine cancer patient opinion leader, UK
• Ria Carruthers, Head of Community, M3 (EU), UK
• Ilan Ben Ezri, CEO, G-MED, Israel
• Kreetika Dhingra, Clinical Engagement Manager, Docplexus, India
• Mark Garlinghouse, Strategy Consultant to DXY (China), Singapore
• Negina Gencheva, Marketing Communications Manager, European
Society of Medical Oncology (ESMO), Switzerland
• Pia Kuss, Senior Marketing Manager, Coliquio, Germany
• Ina Meyer, Global Group Patient Partnership Director, Roche, Switzerland
• Mukesh Parmar, CEO, Docplexus, India
• Jacqueline Partarrieu, Media Team Manager, Communication and
Marketing Division, European Society of Cardiology (ESC), France
• Tim Rice, CEO, Boondoc Technologies Inc, Canada
• Sarah Zeder, Association Services Consultant, European Committee for
Treatment and Research in Multiple Sclerosis (ECTRIMS), Switzerland
A sincere thanks to
the following for their
support in developing
this presentation
27. This presentation was given during the
MedComms Forum Webinar, 15th July 2020:
Disrupted events: what’s happening in
#MedComms practice?
Access the complete webinar:
YouTube
https://youtu.be/35znlRydO78
#MedComms
NetworkPharma.tv
28. lenstarnes@gmail.com
T: + 49 30 781 5513
M: + 49 172 1788253
Skype: lenstarnes
www.linkedin.com/in/lenstarnes
www.twitter.com/lenstarnes
www.slideshare.net/lenstarnes
Len Starnes
Len Starnes Digital Healthcare
Research and Consulting