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brainstorming
workshop
Idea generation anyone?
WOrkshop Goals
1. Generate a range of ideas from practical to blue-ocean.
2. Be creative. All ideas are good!
3. Create id...
Workshop Agenda

(10 min)

Workshop Intro

(20 min)

Break the Ice Exercise

(15 min)

Do it Yourself Exercise

(5 min)

B...
Design directions

*Confidential information
has been removed
introducing our tools

Free-thought Concepting
Lateral Thinking Cards
Dichotomies  Paradoxes
Scenario Storyboarding
concept template
CONECPT NAME

Below: Draw your concept with annotations.

YOUR NAME

PERSONA

CONCEPT DESCRIPTION

DESIGN...
Split into
groups of three!
EXERCISE I

Break the Ice!
cr
break the ice

Purpose
To randomly flush-

y
HP Affinittribute - anything, anytime, anywhere
ate, con
Connect, cre

ng
aro...
break the ice

20 minutes
Take the design direction cards
and think of as many concepts
as you possibly can!
EXERCISE II

Do it Yourself!
cr
do it yourself

Purpose
Brainstorm radical
service concepts by

Trend
Persona
cr

Design
Direction

combining design
direc...
do it yourself

15 minutes
Take your lateral thinking cards
and create more concepts than
you ever thought you could!
Take a five
minute break.
EXERCISE III

Dichotomies
 Paradoxes
cr
dichotomies  paradoxes
Print Dot EDU

Purpose

Education
Platform

Persona

Take lateral thinking
cards and generate a

Di...
dichotomies  paradoxes
Print Dot EDU

Purpose
Take lateral thinking

step 1
Simplicity

Complexity

step 2
Simplicity

Com...
design a simple service
Simplicity

Complexity

design a complex service
Simplicity

Complexity

design an in-between serv...
dichotomies  paradoxes

30 minutes
Point to one part of your spectrum
and design services based on your
cards. Don’t be af...
EXERCISE IV

Scenario
Storyboarding
cr
scenario storyboarding
HP Affinity
The HUB

Purpose

Design
Direction

Props

Persona
Goal

To create a new
services that ...
scneario storyboarding

30 minutes
Map the sequence your persona(s)
tasks to complete their goal(s).
Props

People

Places...
Group Share
next steps

Document your concepts:

Think of decision-matrix attributes:

Concept Name

Weight

?

20

?

20

?

Concept ...
Thanks!
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Idea Brainstorming Workshop Slide 1 Idea Brainstorming Workshop Slide 2 Idea Brainstorming Workshop Slide 3 Idea Brainstorming Workshop Slide 4 Idea Brainstorming Workshop Slide 5 Idea Brainstorming Workshop Slide 6 Idea Brainstorming Workshop Slide 7 Idea Brainstorming Workshop Slide 8 Idea Brainstorming Workshop Slide 9 Idea Brainstorming Workshop Slide 10 Idea Brainstorming Workshop Slide 11 Idea Brainstorming Workshop Slide 12 Idea Brainstorming Workshop Slide 13 Idea Brainstorming Workshop Slide 14 Idea Brainstorming Workshop Slide 15 Idea Brainstorming Workshop Slide 16 Idea Brainstorming Workshop Slide 17 Idea Brainstorming Workshop Slide 18 Idea Brainstorming Workshop Slide 19 Idea Brainstorming Workshop Slide 20 Idea Brainstorming Workshop Slide 21 Idea Brainstorming Workshop Slide 22 Idea Brainstorming Workshop Slide 23 Idea Brainstorming Workshop Slide 24 Idea Brainstorming Workshop Slide 25
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Idea Brainstorming Workshop

  1. 1. brainstorming workshop Idea generation anyone?
  2. 2. WOrkshop Goals 1. Generate a range of ideas from practical to blue-ocean. 2. Be creative. All ideas are good! 3. Create ideas and concepts to build on. Team Goals 1. Don’t say “No”. Try “yes, but” instead... 2. Shoot for quantity. 3. Build on others’ concepts.
  3. 3. Workshop Agenda (10 min) Workshop Intro (20 min) Break the Ice Exercise (15 min) Do it Yourself Exercise (5 min) Break! (30 min) Dichotomies & Paradoxes Exercise (30 min) Scenario Storyboarding Exercise (15-20 min) Share & Wrap up!
  4. 4. Design directions *Confidential information has been removed
  5. 5. introducing our tools Free-thought Concepting Lateral Thinking Cards Dichotomies Paradoxes Scenario Storyboarding
  6. 6. concept template CONECPT NAME Below: Draw your concept with annotations. YOUR NAME PERSONA CONCEPT DESCRIPTION DESIGN DIRECTION
  7. 7. Split into groups of three!
  8. 8. EXERCISE I Break the Ice! cr
  9. 9. break the ice Purpose To randomly flush- y HP Affinittribute - anything, anytime, anywhere ate, con Connect, cre ng around the existi community built HP Affinity is a w the opment will allo l. Redevel nt HPePrint porta seamless conte accommodate ePrint service to and storage. eation, sharing, cr out concepts for each design direction Print dot EDU Print to learn, lear n to grow Print dot EDU con nects kids, their peers, parents, and teachers wit h a platform for com munication using digital and print-related resour ces. or a combination of directions. Design Direction Cards
  10. 10. break the ice 20 minutes Take the design direction cards and think of as many concepts as you possibly can!
  11. 11. EXERCISE II Do it Yourself! cr
  12. 12. do it yourself Purpose Brainstorm radical service concepts by Trend Persona cr Design Direction combining design directions, trends, and personas! Lateral Thinking Cards
  13. 13. do it yourself 15 minutes Take your lateral thinking cards and create more concepts than you ever thought you could!
  14. 14. Take a five minute break.
  15. 15. EXERCISE III Dichotomies Paradoxes cr
  16. 16. dichotomies paradoxes Print Dot EDU Purpose Education Platform Persona Take lateral thinking cards and generate a Dichotomy Paradox card range of services that cover all parts of the spectrum. Lateral Thinking Cards
  17. 17. dichotomies paradoxes Print Dot EDU Purpose Take lateral thinking step 1 Simplicity Complexity step 2 Simplicity Complexity cards and generate a range of services that cover all parts of the step 3 Simplicity Complexity spectrum. Dichotomies/Paradox Continuums
  18. 18. design a simple service Simplicity Complexity design a complex service Simplicity Complexity design an in-between service Simplicity Complexity Dichotomies/Paradox Continuums
  19. 19. dichotomies paradoxes 30 minutes Point to one part of your spectrum and design services based on your cards. Don’t be afraid to use the other end of your spectrum!
  20. 20. EXERCISE IV Scenario Storyboarding cr
  21. 21. scenario storyboarding HP Affinity The HUB Purpose Design Direction Props Persona Goal To create a new services that relate Persona Goal Cards to persona jobs through processes and touchpoints over-time. Storyboard Template
  22. 22. scneario storyboarding 30 minutes Map the sequence your persona(s) tasks to complete their goal(s). Props People Places Partners Processes
  23. 23. Group Share
  24. 24. next steps Document your concepts: Think of decision-matrix attributes: Concept Name Weight ? 20 ? 20 ? Concept 3 20 ? Concept 2 20 ? Concept 1 20 100 ...on the Design Concept template. ...so we can rate those babies.
  25. 25. Thanks!
  • PetronelaSandulache

    Aug. 24, 2017
  • Arrrrrriadna

    Dec. 13, 2016
  • ShinJara

    Nov. 2, 2016
  • esaife

    Oct. 29, 2016
  • MatthieuSLefebvre

    Jul. 8, 2016
  • walidorfaly

    Mar. 8, 2015
  • angelcmf

    Jan. 26, 2015
  • RoopeNevander

    Oct. 23, 2014
  • elton777

    Oct. 15, 2014

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