14. Writing to Develop Your Brand
● Identify your audience
● Identify the channels they use
● Designing content
● Create content on regular basis
● Analyze results, iterate
15. Identify Your Audience
● Creating personas
● Imagine the kinds of people you’d like to talk to
● What do they value?
16. Identify Channels
● LinkedIn
● Twitter
● YouTube
● Medium
● Facebook
● Email
● Instagram/Snapchat/Others
● Creating a blog: Own your own channel
17. Designing Content
● Start with the end in mind
● Identify goals
● Include links to reputable sources
● Add eye-catching graphics
● Avoid self-promotion: Instead, observations and insights
● Use social media to develop audience, spread the word
18. Create Content on a Regular Basis
● Aim for 1x/week original content
● Daily sharing of useful links, articles
19. Analyze Results and Iterate
● Review analytics monthly
● Watch for hot topics
● Share resources that you learn from
20. Twitter Best Practices
● Don’t just retweet: Add commentary, share your own
insights.
● Shorter is still better, though you can go to 280
characters.
● Look for hashtags on topics that interest you.
● Follow others on your topics, authors, reporters.
● Curate your feed carefully: You can still learn a lot on
Twitter.
21. Exercise: Twitter post
1. Find an article to share
2. Write a Twitter post to share it with your network [280
characters or less!]
3. Include appropriate hashtags
4. Assume it’s on the front page of your local paper
5. PROOFREAD
22.
23. LinkedIn Best Practices
● The most buttoned-up and professional social media
channel
● Avoid politics entirely unless that IS your business.
● Avoid controversial takes on any topic
● Real insight is appreciated.
● Include images if at all possible, but follow copyright laws.
● PROOFREAD
24. Exercise: LinkedIn post
1. Find an article to share
2. Write a LinkedIn post to share it with your network
3. Include appropriate hashtags
25.
26. More Than a Year’s Worth of Ideas: Write down...
★ 10 topics that interest you
★ 5 sub-topics for each topic
★ A “how-to” or decision tree idea for each of the 10 topics
★ Your favorite book, website, or resource for each topic
★ 5 things you learned to do this year
★ 5 things you plan to do next year