This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008. Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.

1. Building a Community with
Social Media and Web 2.0
A Cisco Product Launch Case Study
LaSandra Brill, Mgr, SP Web Social Media
lbrill@cisco.com
July, 2008

2. Why should I care about social media?
YouTube = 10 percent of all internet traffic
(source: Ellacoya Networks)
(source: Ellacoya Networks)
YouTube Wikipedia among top brands
(source: brandchannel.com)
(source: brandchannel.com)
Five of the top 10 websites are social
(source: Alexa)
(source: Alexa)
Over 100 million blogs exist
(source: Technorati)
(source: Technorati)
120,000 new blogs launched every day
(source: Technorati)
(source: Technorati)
1.5 million posts per day (17 per second)
(source: Technorati)
(source: Technorati)
Blog readership?