Much has been tried to address one of the most basic challenge we face today - English Language Learning. While the challenge has grown in size, the existing solutions in the market fail to address the actual challenge. English on Mobile is Applied Mobile Labs first attempt to solve the problem of spoken englsih. Visit http://englishonmobile.in for more details.

1. APPLIED MOBILE LABS PVT LTD
12th December, 2012

2. English On Mobile
Anytime, Anywhere
Re-defining Learning

3. English On Mobile
Q. Need of Learning Spoken English?
A. Majority of the people looking for jobs have been found to struggle with
communication skills

4. English On Mobile
17.6 million people enrolled in English classes, which
would be 3.2 percent of the population of India according to
the seventh all India education survey.
According to the most recent education survey, only 1.3
percent of primary schools, 3.4 percent of upper primary
schools, 3.9 percent of middle schools, and 13.2 percent of
high schools use English as a medium of instruction.
source : http://www.indianchild.com/english_in_india.htm 2)

5. English On Mobile
Q. What are the solutions Present?
A. Physical Classes Online Learning Books/Cd’s / DVD’s
• Inlingua • Lets Talk • tcyonline
• British Council • englishleap • Lets Talk
• Bafel • talkenglish
Rs 1500+ Rs 1000+ Rs 150 to Rs 1500
Duration – 3-4
months
Limitation: Limitation: Limitation:
• No time to physically • No Guidance once • No Guidance once the
go to the center the purchase is made purchase is made
• Requires daily • Requires • Requires
commitment Computer/Internet Computer/Internet
• User feels conscious to
ask questions and go
to the center

6. English On Mobile
Q. Is Mobile the Best Medium ?
A. 400 million
population illiterate
500+ million
mobile phone users
Location of Mobilephone Usage

7. English On Mobile
Q. Is Mobile the Best Medium ?
70% people
A. use phones for whiling
away time
Location of Mobilephone Usage

8. English On Mobile
Q. Is Mobile the Best Medium ?
A.
The maximum number of people in India can be reached through mobile
phones, no branded players have yet made their mark in this market.
Reach to people
Online Mobile Phones
Physical School
India
World’s Largest Illiterate Population
World’s Second Largest Mobile Population
Mediums over the years
3)

9. English On Mobile
Q. What is the Solution?
A.
English On Mobile : Convenient way to learn Spoken English Language,
anytime, anywhere at your convenience.
You decide when to learn, Where to Learn.
English On
Mobile
(A chance to learn/ get
tutored on mobile
anytime, anywhere)
While Traveling ; While Sitting Idle; During lunch; While sleeping
4)

10. English On Mobile
Made by 30
English Experts
Cumulative experience
of 200 Years
Over 900 minutes of
Content (does not includes
the test/assessments)
5)

11. English On Mobile
Q. How you Learn Spoken English On Mobile?
A. English On Mobile equips the user to learn English through his native language.
Divided into Basic, Intermediate and Advanced Levels, primarily an IVR product
which will 'guarantee' that you know how to speak in English should you complete
the lessons.
1) Dial a Number
2) Give an
Assessment
Test
3) Start learning
with a
particular
module based 1) Beginner 2) Intermediate 3) Expert
on your
assessment
Main Features
2) Pre-Recorded content
1) Directly talk to to be heard anytime,
expert and peers anywhere
3) Regular assessments 4) Pronunciation
and reminders practice exercises
7)

12. English On Mobile
Q. Benefits of English On Mobile?
A. Mobile frees education from the constraints of classrooms, libraries, and expensive
urban areas.
Adds new dimensions to learning, making it a more engaging, interactive
experience.
Interactive:
• LIVE interaction calls with English Experts
• Practice sessions with Interactive IVR (Correct
pronunciations/Grammar/Practice of Speaking English)
Intelligent
• Assessment of their skills at any given point of time
{ + English On
Mobile } • Tracking Mistakes for improvement
Convenient
• Portal that lets user have access to study material and
training 24*7 from anywhere.
Cost Effective
• Cost less than other alternatives that require
much more investment in term of time as well
8)

13. English On Mobile
Q. How is this benefiting?
A. •
•
Anytime Anywhere
Fluency in Spoken
English
• Competitive Prices
• Certification
• Easy Purchase
o Retail
o Cash on Delivery
• Maintain personal
anonymity
9)

14. APPLIED MOBILE LABS PVT LTD
THANK YOU