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KSHITIZ ANAND
L’école de design Nantes Atlantique
@kshitiz
WHY WE LOVE
THE PRODUCTS
WE LOVE
17 April 2015, Delhi
Presently
Dean & Director - India Operations at L'École de Design Nantes Atlantique
Founder & Principal Designer - Happy Horizons Consulting
Visiting Faculty – Institute of Product Leadership, exec MBA programs
Previous
Design Head, Kuliza Technologies
Founder & Director, Deskala Research and Design & Consulting
Designer @Motorola, Infosys
Education
M S in HCI Design , Indiana University Bloomington, USA
B Des in Communication Design, IIT Guwahati, India
Contact
kshitiz@happyhorizons.in
Twitter: @kshitiz
LinkedIn: in.linkedin.com/in/kshitizanand/
Website: www.kshitizanand.com
Why we love the products we love
Why we love the products we love
WE LIVE
IN A
COMPLEX
WORLD
SURROUNDED
BY
PRODUCTS
SURROUNDED
BY
UNUSABLE
PRODUCTS
WITH
INFORMATION
OVERLOAD
WE ARE
SPOILT FOR
CHOICES
GOOD UX
IS THE
DIFFERENTIATOR
UX SPANS
ACROSS
PRODUCTS
SYSTEMS
SERVICES
What are some
Products &
Services you love
WHY?
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
Why we love the products we love
WE LOVE THINGS
BECAUSE WE
CONNECT
WITH IT
EMOTIONALLY
Why we love the products we love
Why we love the products we love
Why we love the products we love
We’ve a lot more power in our tools
UX will get more challenging now!
TO HAVE A
GOOD
USER
EXPERIENCE IS
TO DELIGHT!
Delight = Features ?
Avoid this popular misunderstanding
USERS
ALWAYS
HAVE
A BIAS
Contour Bias : Users prefer more rounded,
smoother edges products
SPEAK THE
USER’s
LANGUAGE
What users say could be different than what users do.
COLOURS
DEFINE
PRODUCT
VALUES
The Red Dress effect
ANTICIPATE
USER
NEEDS
When iPads became popular as Teethers for babies
CLEAR
PRODUCT
LANGUAGE &
LABELS
Why we love the products we love
AVOID
CONFUSING
THE USER WITH
MANY CHOICES
Why we love the products we love
LOOK AT
OVERALL UX
AS A SUM OF
SMALL
EXPERIENCES
“The”
experience
An
experience
An
experience
An
experience
An
experience
An
experience
An
experienceAn
experience
An
experience
ALWAYS ASK
HOW HAVE YOU
IMPACTED
USER
BEHAVIOR
Why we love the products we love
WHAT
BRAND VALUE
YOU STAND
FOR
Why we love the products we love
UX IS A LARGER
THING
NOW REFLECT
BACK ON THOSE
PRODUCTS WE SAW
WITH THESE
UX ATTRIBUTES
ROBUSTNESS
EASY ADOPTION
ASPIRATION
USER BEHAVIOR
ERGONOMIC
PLAYFUL
ENGAGEMENT
DOING IT RIGHT
SIMPLICITY
USER NEEDS
JOY TO USE
CHALLENGING
EASY EXPLORE
LONG LASTING
LIFESTYLE
A GOOD STORY
MULTI SENSORY
STICKINESS
EASE OF USE
…and that is why,
we love the
products we love.
LET UX
help you
May the
force of UX
guide you
in this quest.
J
Organized by
UNICOM Training & Seminars Pvt. Ltd.
contact@unicomlearning.com
www.unicomlearning.com
www.kshitizanand.com
THANK YOU
Twitter: @kshitiz

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