Kshitiz Anand presented on why we love the products we love. He discussed that we emotionally connect with products and that good user experience (UX) is about delighting the user. UX spans across products, systems, and services. Some attributes of good UX include being ergonomic, engaging, satisfying user needs, and providing a good story. UX is about more than just features - it's about impacting user behavior and representing brand values.
1. KSHITIZ ANAND
L’école de design Nantes Atlantique
@kshitiz
WHY WE LOVE
THE PRODUCTS
WE LOVE
17 April 2015, Delhi
2. Presently
Dean & Director - India Operations at L'École de Design Nantes Atlantique
Founder & Principal Designer - Happy Horizons Consulting
Visiting Faculty – Institute of Product Leadership, exec MBA programs
Previous
Design Head, Kuliza Technologies
Founder & Director, Deskala Research and Design & Consulting
Designer @Motorola, Infosys
Education
M S in HCI Design , Indiana University Bloomington, USA
B Des in Communication Design, IIT Guwahati, India
Contact
kshitiz@happyhorizons.in
Twitter: @kshitiz
LinkedIn: in.linkedin.com/in/kshitizanand/
Website: www.kshitizanand.com