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6-Figure Strategy Tutorial for Entrepreneurs
1
WHAT’S THE ULTIMATE GOAL?
Do you need to make more money? Increase your database? Be more efficient in your business? Start marketing to the right audience? All of
these things and more are included in this uber comprehensive tutorial.
Following the advice and using the tools given here can greatly assist you in growing your business into a minimum 6-figure company and
beyond.
The strategies included are some of the EXACT strategies I’ve used to snag Fortune 500 and 100 companies as clients, bank 5 figure consult-
ing contracts, and BIG projects that put me on international teams to work on global strategy campaigns.
This tutorial helps you thoroughly understand how to get laser focused on what you provide, who you need to provide it to, and how to create
a system to provide it efficiently so that you can free up your time to go after the BIG deals.
If you’re trying to make up to or more than $100,000 in your business in the next full calendar year, there are several ways to do it AND there
are several things that can stall you, overwhelm you, frustrate you and keep you in the same financial place year after year.
This tutorial is built to get you growing strategically and FAST!
THE TUTORIAL PROVIDES:
THE EXACT QUESTIONS YOU NEED TO DO A SERIOUS SELF-INVENTORY AND GET TO THE RIGHT ANSWERS
THE TOOLS THAT YOU SHOULD CONSIDER IMPLEMENTING INTO YOUR BUSINESS TODAY THAT WILL PROVIDE YOU LEVERAGE
ACCESS TO MULTI-PLATFORM RESOURCES VIA BLOG POSTS, VIDEOS, RECORDED SCREENFLOWS, AUDIO AND WEBINARS
THE TOOLS, ADVICE AND INFORMATION TO BUILD A MINIMUM 6-FIGURE BUSINESS
2
PLANNING
Before you can even think about being more strategic in your business, you must know where you’re going, who you’re going after, who’s your
competition, and also uncover your business opportunities. With the advances in technology and wide access to databases, we can go into
building our business with a thorough understanding of who our customer is, what they need, what they spend money on, where they live,
what they are buying and where your opportunities lie. These aricles will take you from A-Z. This section is the uber planning and goal setting
part to get you headed in the right direction from day 1!
•	 5 Powerful Research Tools to Use NOW!
•	 Devise your Strategic Plan in 8 Steps
•	 Where to Spend vs. Where to Save
•	 Step by Step Journey to 100k
FOCUSED GOAL SETTING
It’s pretty difficult to get anything of mention completed if you do not have a focused goal strategy in place. Learning the VAST difference
between what is truly a goal and what is simply a dream can mean a world of difference in you being able to reach this goal. Knowing exactly
how to breakdown your goal into daily, doable bites shows you EXACTLY what you should be doing each work day to have your goals reached
at the end of each week, month, quarter and year.
•	 How to Respect and Prioritize Your Goals
•	 26 Lessons for 2014 Success
•	 What will it take for you to be your BEST? ( Audio)
•	 I Believe in You... Do You? ( Audio)
3
CREATE SIMPLE SYSTEMS
Sometimes, it isn’t that your information isn’t good or needed, it’s that the process to get to it is broken, unclear or not thought through. Learn
how to clear the clutter and lead your client down the path to get the information they need and also seek you out to take them further. Also,
learning how to create simple systems in your business can help expose potential clients to your knowledge and talent in a consistent way and
funnel the right clients who are meant to work with you- directly to your door.
•	 Systematize Your Business for Free w/ Google Tools ( Video)
•	 eBook: Think BIG Startup Small : #1 Digital Webtools List for Entrepreneurs ( OVER 150 Business Tools)
•	 Google Apps for Business
GO BIG STRATEGY!
There is absolutely no glory in playing small ball and I’ve learned as an entrepreneur for 11 years, as long as you go for the pennies, you will
ALWAYS get pennies. As long as you tiptoe into projects, you’ll get sorry results. If you’re going to do business- GO BIG- BALLS to the wall and
maximize every opportunity that this entrepreneurial environment is providing you. These articles will help you STOP playing small ball and
once and finally for all, GO BIG!
•	 20 Ways to STOP Playing Small Ball
•	 How to Pitch Your Business
•	 6 Deceptively Simple Strategic Moves that Cost NO Money
4
REACHING “YOUR” TARGET AUDIENCE
It doesn’t matter what type of strategy you have or how good your products and services are if you are not reaching the right audience through
a channel they go to, to get “your” type of information. There are many avenues available to you to deliver your information and choosing the
one that BEST reaches your audience, get’s them to take the next step down your funnel and eventually buy your product or hire you- these
are the type of channels you want to deliver your information through. Take your time with these posts- they are DEEP and start plotting your
strategy to reach your ideal client.
•	 52 Ways to Market Yourself and Your Business by Creating
•	 How to Use Social Media to Reach Your Audience
•	 Why Your Audience Won’t Buy from You
•	 If You Build it, Will They Come?
•	 How to Value a Room for Focused Business Development (Audio)
EXPAND YOUR BUSINESS
Doing the same things year after year will get you the same results or worse- passed up by more innovative businesses. You must change up
your strategy, incorporate new techniques and tools and be responsible for creating some of your own opportunities through speaking, build-
ing products, pitching and hosting high-level meetings. Learn what works and what doesn’t work in your business and measure all of your
results when planning your expansion strategy. Here are articles that show you how.
•	 7 Business Strategies to Grow Your Business NOW
•	 How to Expand Your Business Channels
•	 Create Your Own Products, Services, Events, Books, eBooks ( eCourse)
•	 How to Find Your Next 10 Speaking Engagements
•	 22 Ways to Grow Your Business ( Part 1) and ( Part 2)
•	 Bring Your Own Damn Wind...
•	 Beginner’s eCourse on How to Determine Your Product, Build Your Team & Launch Your Idea ( Video Series)
5
FEEL THE FEAR
You’re not odd. Nothing’s wrong with you. Nope, the rest of us are not walking around with bulletproof vests on. We ALL feel fear. We feel it
and realize that we MUST move forward anyway. To have a long and hopefully successful business career, you have to do whatever it takes to
feel the fear but move past it into the business and the life that you want. Pick a few things that relax you or make you feel powerful and smart,
trot them out when you need them, take naps and breaks when necessary. When you wake, HIT it again!
•	 14 Actions for Business Success
•	 Business Over Bullshit ( BOB)
•	 The Other Side of Fear
•	 I Will Persist Until You Succeed
BUILDING THE DREAM TEAM
You can’t do it all nor should you even attempt it. You don’t dive into entrepreneurship just to become a glorified assistant or to spend most of
your day doing menial tasks that don’t add to your business’s bottom line. It’s imperative to the growth and effectiveness of your business to
build the best team that you can, so that your strengths can be used at their highest level to expand and develop the business, bring in the big
dollars and make key connections. Here’s how to do it.
•	 How to Hire a Coach and NEVER Look Back
•	 8 People You NEED on Your “Dream Team”
•	 One of the Most Important Ingredients for Growth
6
KEY STRATEGY QUESTIONS
ANALYZE YOUR CURRENT SITUATION:
•	 What’s working in my business? Be specific and go through each product, service or event.
•	 What’s not working in my business?
•	 What am I currently measuring ( analytics on your website, growth in database, increase in income)?
•	 Am I getting in my own way ( procrastinating, making excuses, wasting time, letting others waste my time)?
•	 Am I organized? Meaning, if someone were to call right now, wanting to buy my products and services, do I have a
quick way to get them this information, like a consulting package, rate sheet, speaker’s kit, or clearly defined tab on my website?
•	 Am I truly ready to put in the work to make the necessary changes?
SCHEDULE AN UBER FOCUSED BRAINSTORMING SESSION WITH YOURSELF AND ASK:
•	 How did you find your past opportunities?
•	 Have you stopped doing the activities that brought you your past opportunities?
•	 Are you creating avenues, products, or bodies of content to get people familiar with your talent and level of knowledge?
•	 What opportunities are you creating to get your phone to start ringing?
•	 Is your only marketing channel Facebook? Do you expect to pull ALL of your business from Facebook?
•	 Who could help you share you message much further and have you started building a relationship with them? I don’t mean, cold
emailing or contacting them and asking for help or a freebie.  Have you started to build a relationship with them by offering your services
or helpful information first? 
BUILDING THE BRAND QUESTIONS:
•	 Do you know who your client is?
•	 How much does your client spend on your type of product or service? Have you researched this?
•	 How do you get on the radar of your client? What channels or avenues will you use to reach them?
•	 Are you giving your potential client a chance to experience your skills and talents through your writings, blogging, videos, useful info on
your social media channels, your speaking engagements, your testimonial posts or your interviews?
•	 How are you leveraging social media to get your message across? Do you know what social media channels your client hangs out on?
•	 Are you using your marketing and branding tools consistently to share not only your promotions but also useful information to your
audience?
7
KEY STRATEGY TOOLS
For low or no cost cloud storage, email, video conferencing plus much more, try Google Tools for Business
Google Hangouts
Gmail
Drive
Google Analytics
After you determine your goals, your daily, weekly and monthly to do’s put them all on a Wunderlist
Use ScheduleOnce to keep your client consultations and meetings organized and find a time to connect easier
Appointlet is also available to book appointments and it integrates with Google Calendar
To schedule all of your social media posts ahead of time use Hootsuite
To connect with up to 30 members on your team use Asana
Because you MUST keep learning and honing in on your marketing skills, make Hubspot a daily stop to learn
Use Bidsketch to create client proposals and find out when they open and sign your document
I like to brainstorm everything! What will I build, who will buy it, what are the benefits, etc. etc. Use Mural.ly to get it done- all online
Survey Monkey and Polldaddy to quickly find out what your audience thinks, needs and will pay for your products and services
Use free conferencing tools like UberConference, AnyMeeting and FreeConferenceCall.com
8
YOUR ACTION STEPS!
Thoroughly research your business idea, your opportunities and your strengths
Develop a focused set of goals and break them down into daily doable tasks
Use the tools available to create simple systems that maximize your efficiency and allow you to work on the BIG deals
Stop thinking small and develop the tasks for your GO BIG strategy
Deliver your knowledge through the proper channels to reach your ideal audience
Determine 3-5 ways to expand your business, your opportunities and your brand
Learn how to get past your fear and move forward anyway on your goals and your new business strategy
Build a powerful dream team of professionals around you and learn early, how to delegate tasks to them
Answer, contemplate and take seriously all of the key strategy questions
Take a look at the key strategy tools and determine which ones you should implement into your business
Take the next step and join our next webinar, book a consultation with me or jump right into our Signature online course and eguide,
ReThink Strategy here!
9
3 THINGS YOU CAN DO NEXT!
Join us for our next FREE Strategy Webinar by
clicking HERE!
Book a private 15 minute consultation with me by
clicking HERE!
Get your 80 page eGuide plus 2 Behind the Scenes Interviews with 2 TOP entrepreneurs
here OR get the FULL Rethink Strategy Complete Package which includes the 80 page
eGuide, OVER 10 Downloadable Action Guides, 6 Video Lessons & Tutorials, 2 Behind
the Scenes Interviews,and a Private Member Forum here!
1
2
3
10
STAY IN TOUCH!!

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6-Figure Strategy Tutorial for Entrepreneurs

  • 2. 1 WHAT’S THE ULTIMATE GOAL? Do you need to make more money? Increase your database? Be more efficient in your business? Start marketing to the right audience? All of these things and more are included in this uber comprehensive tutorial. Following the advice and using the tools given here can greatly assist you in growing your business into a minimum 6-figure company and beyond. The strategies included are some of the EXACT strategies I’ve used to snag Fortune 500 and 100 companies as clients, bank 5 figure consult- ing contracts, and BIG projects that put me on international teams to work on global strategy campaigns. This tutorial helps you thoroughly understand how to get laser focused on what you provide, who you need to provide it to, and how to create a system to provide it efficiently so that you can free up your time to go after the BIG deals. If you’re trying to make up to or more than $100,000 in your business in the next full calendar year, there are several ways to do it AND there are several things that can stall you, overwhelm you, frustrate you and keep you in the same financial place year after year. This tutorial is built to get you growing strategically and FAST! THE TUTORIAL PROVIDES: THE EXACT QUESTIONS YOU NEED TO DO A SERIOUS SELF-INVENTORY AND GET TO THE RIGHT ANSWERS THE TOOLS THAT YOU SHOULD CONSIDER IMPLEMENTING INTO YOUR BUSINESS TODAY THAT WILL PROVIDE YOU LEVERAGE ACCESS TO MULTI-PLATFORM RESOURCES VIA BLOG POSTS, VIDEOS, RECORDED SCREENFLOWS, AUDIO AND WEBINARS THE TOOLS, ADVICE AND INFORMATION TO BUILD A MINIMUM 6-FIGURE BUSINESS
  • 3. 2 PLANNING Before you can even think about being more strategic in your business, you must know where you’re going, who you’re going after, who’s your competition, and also uncover your business opportunities. With the advances in technology and wide access to databases, we can go into building our business with a thorough understanding of who our customer is, what they need, what they spend money on, where they live, what they are buying and where your opportunities lie. These aricles will take you from A-Z. This section is the uber planning and goal setting part to get you headed in the right direction from day 1! • 5 Powerful Research Tools to Use NOW! • Devise your Strategic Plan in 8 Steps • Where to Spend vs. Where to Save • Step by Step Journey to 100k FOCUSED GOAL SETTING It’s pretty difficult to get anything of mention completed if you do not have a focused goal strategy in place. Learning the VAST difference between what is truly a goal and what is simply a dream can mean a world of difference in you being able to reach this goal. Knowing exactly how to breakdown your goal into daily, doable bites shows you EXACTLY what you should be doing each work day to have your goals reached at the end of each week, month, quarter and year. • How to Respect and Prioritize Your Goals • 26 Lessons for 2014 Success • What will it take for you to be your BEST? ( Audio) • I Believe in You... Do You? ( Audio)
  • 4. 3 CREATE SIMPLE SYSTEMS Sometimes, it isn’t that your information isn’t good or needed, it’s that the process to get to it is broken, unclear or not thought through. Learn how to clear the clutter and lead your client down the path to get the information they need and also seek you out to take them further. Also, learning how to create simple systems in your business can help expose potential clients to your knowledge and talent in a consistent way and funnel the right clients who are meant to work with you- directly to your door. • Systematize Your Business for Free w/ Google Tools ( Video) • eBook: Think BIG Startup Small : #1 Digital Webtools List for Entrepreneurs ( OVER 150 Business Tools) • Google Apps for Business GO BIG STRATEGY! There is absolutely no glory in playing small ball and I’ve learned as an entrepreneur for 11 years, as long as you go for the pennies, you will ALWAYS get pennies. As long as you tiptoe into projects, you’ll get sorry results. If you’re going to do business- GO BIG- BALLS to the wall and maximize every opportunity that this entrepreneurial environment is providing you. These articles will help you STOP playing small ball and once and finally for all, GO BIG! • 20 Ways to STOP Playing Small Ball • How to Pitch Your Business • 6 Deceptively Simple Strategic Moves that Cost NO Money
  • 5. 4 REACHING “YOUR” TARGET AUDIENCE It doesn’t matter what type of strategy you have or how good your products and services are if you are not reaching the right audience through a channel they go to, to get “your” type of information. There are many avenues available to you to deliver your information and choosing the one that BEST reaches your audience, get’s them to take the next step down your funnel and eventually buy your product or hire you- these are the type of channels you want to deliver your information through. Take your time with these posts- they are DEEP and start plotting your strategy to reach your ideal client. • 52 Ways to Market Yourself and Your Business by Creating • How to Use Social Media to Reach Your Audience • Why Your Audience Won’t Buy from You • If You Build it, Will They Come? • How to Value a Room for Focused Business Development (Audio) EXPAND YOUR BUSINESS Doing the same things year after year will get you the same results or worse- passed up by more innovative businesses. You must change up your strategy, incorporate new techniques and tools and be responsible for creating some of your own opportunities through speaking, build- ing products, pitching and hosting high-level meetings. Learn what works and what doesn’t work in your business and measure all of your results when planning your expansion strategy. Here are articles that show you how. • 7 Business Strategies to Grow Your Business NOW • How to Expand Your Business Channels • Create Your Own Products, Services, Events, Books, eBooks ( eCourse) • How to Find Your Next 10 Speaking Engagements • 22 Ways to Grow Your Business ( Part 1) and ( Part 2) • Bring Your Own Damn Wind... • Beginner’s eCourse on How to Determine Your Product, Build Your Team & Launch Your Idea ( Video Series)
  • 6. 5 FEEL THE FEAR You’re not odd. Nothing’s wrong with you. Nope, the rest of us are not walking around with bulletproof vests on. We ALL feel fear. We feel it and realize that we MUST move forward anyway. To have a long and hopefully successful business career, you have to do whatever it takes to feel the fear but move past it into the business and the life that you want. Pick a few things that relax you or make you feel powerful and smart, trot them out when you need them, take naps and breaks when necessary. When you wake, HIT it again! • 14 Actions for Business Success • Business Over Bullshit ( BOB) • The Other Side of Fear • I Will Persist Until You Succeed BUILDING THE DREAM TEAM You can’t do it all nor should you even attempt it. You don’t dive into entrepreneurship just to become a glorified assistant or to spend most of your day doing menial tasks that don’t add to your business’s bottom line. It’s imperative to the growth and effectiveness of your business to build the best team that you can, so that your strengths can be used at their highest level to expand and develop the business, bring in the big dollars and make key connections. Here’s how to do it. • How to Hire a Coach and NEVER Look Back • 8 People You NEED on Your “Dream Team” • One of the Most Important Ingredients for Growth
  • 7. 6 KEY STRATEGY QUESTIONS ANALYZE YOUR CURRENT SITUATION: • What’s working in my business? Be specific and go through each product, service or event. • What’s not working in my business? • What am I currently measuring ( analytics on your website, growth in database, increase in income)? • Am I getting in my own way ( procrastinating, making excuses, wasting time, letting others waste my time)? • Am I organized? Meaning, if someone were to call right now, wanting to buy my products and services, do I have a quick way to get them this information, like a consulting package, rate sheet, speaker’s kit, or clearly defined tab on my website? • Am I truly ready to put in the work to make the necessary changes? SCHEDULE AN UBER FOCUSED BRAINSTORMING SESSION WITH YOURSELF AND ASK: • How did you find your past opportunities? • Have you stopped doing the activities that brought you your past opportunities? • Are you creating avenues, products, or bodies of content to get people familiar with your talent and level of knowledge? • What opportunities are you creating to get your phone to start ringing? • Is your only marketing channel Facebook? Do you expect to pull ALL of your business from Facebook? • Who could help you share you message much further and have you started building a relationship with them? I don’t mean, cold emailing or contacting them and asking for help or a freebie.  Have you started to build a relationship with them by offering your services or helpful information first?  BUILDING THE BRAND QUESTIONS: • Do you know who your client is? • How much does your client spend on your type of product or service? Have you researched this? • How do you get on the radar of your client? What channels or avenues will you use to reach them? • Are you giving your potential client a chance to experience your skills and talents through your writings, blogging, videos, useful info on your social media channels, your speaking engagements, your testimonial posts or your interviews? • How are you leveraging social media to get your message across? Do you know what social media channels your client hangs out on? • Are you using your marketing and branding tools consistently to share not only your promotions but also useful information to your audience?
  • 8. 7 KEY STRATEGY TOOLS For low or no cost cloud storage, email, video conferencing plus much more, try Google Tools for Business Google Hangouts Gmail Drive Google Analytics After you determine your goals, your daily, weekly and monthly to do’s put them all on a Wunderlist Use ScheduleOnce to keep your client consultations and meetings organized and find a time to connect easier Appointlet is also available to book appointments and it integrates with Google Calendar To schedule all of your social media posts ahead of time use Hootsuite To connect with up to 30 members on your team use Asana Because you MUST keep learning and honing in on your marketing skills, make Hubspot a daily stop to learn Use Bidsketch to create client proposals and find out when they open and sign your document I like to brainstorm everything! What will I build, who will buy it, what are the benefits, etc. etc. Use Mural.ly to get it done- all online Survey Monkey and Polldaddy to quickly find out what your audience thinks, needs and will pay for your products and services Use free conferencing tools like UberConference, AnyMeeting and FreeConferenceCall.com
  • 9. 8 YOUR ACTION STEPS! Thoroughly research your business idea, your opportunities and your strengths Develop a focused set of goals and break them down into daily doable tasks Use the tools available to create simple systems that maximize your efficiency and allow you to work on the BIG deals Stop thinking small and develop the tasks for your GO BIG strategy Deliver your knowledge through the proper channels to reach your ideal audience Determine 3-5 ways to expand your business, your opportunities and your brand Learn how to get past your fear and move forward anyway on your goals and your new business strategy Build a powerful dream team of professionals around you and learn early, how to delegate tasks to them Answer, contemplate and take seriously all of the key strategy questions Take a look at the key strategy tools and determine which ones you should implement into your business Take the next step and join our next webinar, book a consultation with me or jump right into our Signature online course and eguide, ReThink Strategy here!
  • 10. 9 3 THINGS YOU CAN DO NEXT! Join us for our next FREE Strategy Webinar by clicking HERE! Book a private 15 minute consultation with me by clicking HERE! Get your 80 page eGuide plus 2 Behind the Scenes Interviews with 2 TOP entrepreneurs here OR get the FULL Rethink Strategy Complete Package which includes the 80 page eGuide, OVER 10 Downloadable Action Guides, 6 Video Lessons & Tutorials, 2 Behind the Scenes Interviews,and a Private Member Forum here! 1 2 3