Guest speaker on building a communications strategy; social media for social good. Digital Skills in Food Media with Prof. Keith Olsen, New York University Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health

1. Social Media
+Social Good
Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant
@KMSieminski

2. How people consume
information is changing …

3. Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker

4. What do I do?
DIGITAL (REFRESH):
● Social media research,
analysis, tutoring
● Strategic (re)branding;
campaign building
MARKETING:
● Ensure clear, concise and
consistent messaging
online and off
● Help small budgets
s t r e t c h !

5. Who do I work
with?
CURRENTLY:
● Grantees of the Carnegie
Corporation
● Federal Reserve Bank of
New York (Outreach)
VOLUNTEER:
● United Nations
● #GivingTuesday - global
day of generosity and
giving online + off

6. How do you define
Social Good?
Power of One … Impact of Many

7. ‘Common good,’ charity, philanthropy
and the like have evolved ... online.

8. Around the World: Digital, Social & Mobile

9. Super Bowl of SOCIAL GOOD (last week)
● ONE EVENT: Social Good 2-Day Summit, #2030NOW
● 1.6 billion impressions on Twitter and Instagram
● 100 countries participated
● Technology can give everyone a voice -- there are no
borders online.
● It’s about people, not numbers!

10. Power of one.
#ILookLikeAnEngineer
(Response to sexist feedback)
● 22 -year-old platform engineer
issued a CALL TO ACTION
● One voice. Ignites millions.
● Diversity of STEM; fighting gender
stereotyping and sexism

11. Impact of many.
#GivingTuesday
● In 2012, 92nd Street Y and UN
Foundation start a CALL TO ACTION
● 2,500 nonprofits participated
50 U.S. states
● Raised $13.46 million + in one day!

12. #GivingTuesday - Campaign to Tradition 2015

13. Social Good vocabulary
Cause Marketing partnership with cause and for-profit
business to educate and ‘sell’ a cause - (RED) campaign
Crowdsourcing | funding “outsourcing” brainstorming and/or
fundraising for public input - Kickstarter
Call-to-action direction to ‘do something’- #GivingTuesday
Slacktivism e-advocacy campaigns - Thunderclap

14. How do YOU get
started?
Your Brand = Strategy

15. Digital STAMP
Building blocks
SIMPLE clear, concise and consistent
TRUE ‘do you’ - tell YOUR story
ACTION research your community
MAP develop a flexible strategy
PEOPLE surround yourself online + off
*Inspired by:
Erik Qualman, Inspirational Speaker
Seth Godin, Purple Cow: Transform Your Business by Being
Remarkable

17. Online + Offline
Your brand
Digital Footprints
any and all content YOU
control and share forward
Digital Shadows
content others share about
YOU online and off

19. @KMSieminski
#SocialGood + #NPtech