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Innovation and creativity 01 introduction and basic concepts

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Course name: Innovation and creativity
Chapter 01: introduction and basic concepts

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Innovation and creativity 01 introduction and basic concepts

  1. 1. Introduction to: Innovation and Creativity BY KAMAL M. AL MASRI Course code: ::::.BEAD4312..:::: Israa University Gaza Faculty of Managerial and Financial Sciences Departmentof Management Chapter 01: Introduction and basic concepts
  2. 2. 2 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Introduction •Creativity and innovation are important driving forces for: • Personal development, • Economic growth, • And societal advancement. (Tang andWerner, ed., 2017)
  3. 3. 3 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Why? Rationale behind innovation •The “needs”, wants,tastes and expectations of people are continuously changing! •Things that satisfied customers in the past may not satisfy them today (nor tomorrow?)! •Functions, design,color, presentation, value, … of products.
  4. 4. 4 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI To be or not to be! •In order to survive, organizations should have an advantage or, at least makea sort of balance vis-à-viscompetitors. •For nations and organizations, innovation is not a “luxury”, but a necessity. It’s essential for survival! For organizations: innovateordisappear!
  5. 5. 5 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI For organizations: •Two decades ago, Total, GM, ExxonMobil were at the top of the biggest industrialcompanies, now we rather talk about Facebook, Google and Amazon(innovative companies)… • Innovation is crucial for companies (especially for-profit). •In a complex and unstable world, organizationscontinually face new challenges and new type of demand… • They fightfor survival. • They have to adapt in order to deal withnew changingmarkets and technologies.
  6. 6. 6 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Innovate or disappear… Entered to top 500 Out
  7. 7. 7 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Concretely … • Create permanent competitive advantages. • Satisfy customer’s needs (wants). • Enhance productivity and efficiency, and thereby reduce costs and increase profits. • Enhance quality of products. • Increase value for customers. • Inspire and motivate employees and strengthen their loyalty. • Quickly respond to needs, and solve non traditional problems. For all theses raisons, innovation is one of the most important sources of wealth and profits for organizations, especially those with limited resources.
  8. 8. 8 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI For governments and nations: • Economic growthmadesincethe18th centurycan largelybeattributedto innovation (successfulimplementationof ideasintheindustry). • Sincetheindustrialrevolution,theriseinStandardof Livingismainlyconnectedto innovations. • SmallcountrieslikeSingaporeare morecompetitivethancountrieswithhugeresources, thankstoinnovation. • Thesourceofpowerofnation(now) isinnovationnot militarypoweror resources(the past). • Theinnovativeperformanceiscrucialfordeterminingthecompetitivepowerandthusthe nationalpower. • Innovationisimportant tofaceglobalchallenges(weather,environment,immigration,…). • Innovationingovernmentsisnot a luxury, or apropaganda, butthesecretofsurvivaland renaissanceofpeopleandcivilizations…
  9. 9. 9 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI The role of ICT in innovation: •Progress in technology hascontributedto the roleof innovation in development. •Theimpact of ICT was neat becauseof theincreasing focus on information and knowledge.Concretely: • Augmenting the transparency of information. • Accelerating the process ofdealing with information in “real time”. • Facilitating knowledge transfer. • Enhancing the process of creating, sharing of knowledge and information giving birth to new concepts such as: collaborative, participative and concurrent engineering. • …
  10. 10. 10 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Traditional “Waterfall” or Sequential Development Method vs. Iterative Development Method in concurrent engineering.
  11. 11. 11 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI What should organizations do? •It’s important to explore, create, refine, select, implement, develop, introduce, and evaluate new ideas at the right time and the right place! •“Good” ideas can be “found” almost “everywhere”, and in unexpected places!
  12. 12. 12 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI What? Definition of innovation. •No singledefinition … •The definition variesaccordingthe point of view of the author: •Area of specialization, discipline,interests, approach, … •The most important: to distinguish and understand the main different concepts related to innovation.
  13. 13. 13 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Discuss: do you agree? •Invention is the "creation of a product or introductionof a process for the first time." Thomas Edisonwas an inventor. •Innovation happenswhen someone"improves on or makes a significant contribution" to something that has already been invented. Steve Jobswas an innovator.
  14. 14. 14 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI From an economic point of view … •According to Joseph Schumpeter “carrying out innovations is the only function which is fundamental in history”. •For Schumpeter, innovation is “an invention that has some market success”. • Supporting Schumpeter's characterization of technological innovation as a process of creative destruction, research supports the idea that technologies evolve over time through cycles of long periods of incremental change, which enhance and institutionalize an existing technology, punctuated by technological discontinuities in which new, radically superior technologies displace old, inferior ones, making possible order-of-magnitude or more improvements in organizational performance…
  15. 15. 15 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Our definition (operational/ detailed): •Innovation is an organized process implying the collaboration of a group f individuals from different origins in order to creating new ideas to be transformed in “products” that give “customers” more satisfaction and help them “enhance” their lives.
  16. 16. 16 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI From the definition: •Innovation: •Is a collaborative process. •Involves a group of people from diverse origins (skills, levels of intelligence, abilities, qualifications, roles, cultures, …). •Meansproposing (or creating) new ideas. •Theses ideas must be transformed in “products”. •These products “must” give “customers” more satisfaction help humansto “enhance”their lives (subjective?).
  17. 17. 17 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Disciplines dealing with innovation: • The term “innovation”has been studied and used in a variety of disciplines such as economics, business, engineering,and sociology and is often poorly understood andconfused withterms such as change,invention,design, and creativity(O’Sullivan& Dooley,2008). • To gaina better understanding of the concepts of creativity and innovation, it is necessary to compare these two concepts withtheir other “siblings”, words that people usuallyuse as synonyms of creativityandinnovation. • In the fieldsof psychology, sociology, business, and engineering,discovery, invention,andentrepreneurship aremost frequentlyused. • First, let’s concentrateon some “siblings”of creativity and innovation,like discovery, design, invention,andentrepreneurship.
  18. 18. 18 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Innovation vs. creativity •An individual definition “Creativity is a new mental combination that is expressed in the world”(Sawyer). • Features of this definition: • (1) Creativity must be something new, novel, or original; • (2) Creativity involves a combination of two or more thoughtsor concepts that have never been combined before by the individual; •(3) Creativity must be expressed in a certain way in the world.
  19. 19. 19 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI “Sociocultural definition” of creativity (2017,6) •This definitionreflectsthefocus and approach of thethird wave creativitystudy and definescreativityas “thegeneration of a product thatis judged to benovel andalso to be appropriate, useful, or valuableby a suitably knowledgeablesocial group”. • Featuresof this definition: • (1) Creativity must refer toa concrete product; • (2) This product must be judged as novel, appropriate, useful or valuable; • (3) Persons who make the judgment must be from a suitably knowledgeable social group.
  20. 20. 20 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
  21. 21. 21 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Three differences between creativity and innovation: Anderson and colleagues (2004) • (1) Creativity can only involve the generation of creative ideas but not necessarily involve the application or implementation of the ideas to applied settings. • Innovation, in contrast, mustinvolve “intentional introduction and application” of newand improved ways of doing things. • Therefore, application or implementation is an inherentcomponent ofinnovation; • (2) Innovation must refer to benefit at one ormore levels of analysis, but this is not necessarily the case for creativity; • (3) Innovation is not necessarily absolutely novel to the organization, rather it isusually a mixture of emergent processes, adopted or adapted procedures, andcreative reactions to restrictions imposed by the organization.
  22. 22. 22 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Innovation vs. creativity from motivational perspective: •From themotivational perspective creativity is driven byintrinsic motives, whereas innovation is driven by extrinsic incentives and the“need tosurpass previous standards”.
  23. 23. 23 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
  24. 24. 24 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI To summarize: •Creativity and innovation are related constructs and are very often used interchangeably by laypersons. •However, they are by no means identical and differ from each other in terms of the different weight they lay on certain individual, social, motivational, and assessment criterion aspects . Therefore, it is necessary, particularly for researchers, to distinguish creativity and innovation for research purposes.
  25. 25. 25 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI We can say that: •Creativity focuses on idea generation and innovation stressesideaimplementation. (Rank, Pace, & Frese, 2004). Creativity and creative thinking are crucial in complex situations.
  26. 26. 26 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Complex vs. hard or “complicated” •Hard, difficult … can mean many things: •But complex doesn’t mean hard or “complicated”! •Difficult: not easy. Needs considerable mental effort or physical skill. But it has one final, specific answer, outcome, solution (correct or incorrect). • Complicated: high level of difficulty. •Complex: not simple. May have more than one possible solution. + Contradictions. • 7 Differences between complex and complicated. (see link)
  27. 27. 27 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Controversy? • Thereseems to be controversy if creativityor innovationis the umbrellaconcept in this “family” of concepts. • Some regard creativity as the umbrella concept and other related concepts as particular forms or manifestationsof creativity. (developmental psychologicalperspective). • Others, in contrary, believe thatinnovationis the umbrellaconcept and creativityis one subset of the innovation system. Particularly, the basic process model of innovationwhich is composed of three major process steps assigns creativity to thefirst step in thatprocess, namely, ideagenerationandselection. (management perspective) It all depends on which perspective the researchers take when they approach these two concepts…
  28. 28. 28 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Inventions or innovations? • Invention is aboutcreatingsomethingnew, whileinnovation introduces theconcept of“use”ofan ideaor method. • Aninvention is usually a“thing”,whilean innovation is usually aninventionthat causeschange in behavior or interactions. • Companiesoftenclaimtobea “leader in innovation”,and show a largepileof patentsas evidence.Patentsare evidenceofinventions, ofhaving thoughtof somethingfirst,and documentingthe newinvention througha legal process. • Theusefulnessofthose inventions isnot proven, so“inventions”do not always equateto“innovations.” • Thereare manypatentswhich really do nothavea useor haveinfluenced no productsor industries. Patents without a “use” are not innovation.
  29. 29. 29 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Examples •If innovations infer the “use” of a new idea or method, then an invention that leads to innovation is really qualifiedby how much it changes the behaviorsof the users, the businesses, and the processes around it. • Now perhaps the “Nose Pick” patent was avictim of bad marketing, poor manufacturing, or just a “right idea at the wrong time”, but obviously it has not changed behavior and become a commonplace item in the 14years since the patent was granted.
  30. 30. 30 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Very few inventions are, by themselves, successful innovations. •Most innovations are evolutionary changesto existing processes,uses, or functions, whichare madebetter by one (or several)contributing inventions. •The tablet is an evolution of smart phones, portable computers, touch-screeninterfaces, and content/media aggregation.
  31. 31. 31 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Driving Innovation While Protecting Invention. • Documenting, protecting, andleveraging inventionsis a cornerstoneof innovation. • Innovationis difficult, as it is in most cases a combination of invention, along with use, behavior, and business models. •Findinga singleperson withtechnical skillsto invent,an understanding of userbehavior and consumption, and the business background to understand theeconomics and dependencies of gettingtheinnovationto marketina sustainableandprofitable manneris very rare.
  32. 32. 32 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Technology •“thepractical application of knowledge especially in a particular area.”(Merriam Webster) •“thesumof techniques,skills, methods,andprocesses usedin the production of goods or services or in the accomplishment of objectives, such as scientific investigation.”(Wikipedia) •“theapplication ofscientific knowledgetothe practical aims of humanlife or, as it is sometimes phrased,to the changeand manipulation of the humanenvironment.”(Britannica) •To summarize: it’s “the waythings are done”.
  33. 33. 33 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Invention, innovation and technology: •An innovation may lead to a technological change. •An invention can be transformed in an innovation, but it can remain just an idea! •The point is: innovations are not necessarily linked to technology! •Did the old QMS needany technological change? •Did the organizational innovations in managementneed technological changes?
  34. 34. 34 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI QMS, now and before …
  35. 35. 35 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Innovation vs. discovery 2017 9 •Discovery is defined as the finding of something unexpected that yields an “effective surprise” and it links observations, ideas, or theories not only in new but in previously unexpected ways. •What can be discovered is not necessarily something new and original. • In geography, it isusually about discovering something that already exists but nobody else has ever seen (e.g., the discovery of the New World by Christopher Columbus).
  36. 36. 36 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Discovery in science: • In science, requires not only finding something unexpected but also adding meaning to it. • “Discovery is seeing what everyone else has seen and thinking what no one else has thought”. • Millionsof people have seen apples dropping from a tree and maybe hundredsof them have beenhit by the dropping apples, but only Sir Isaac Newton thought of the Universal Law of Gravitation. • Chance favors the prepared mind.To achieve this unexpected or unanticipated effect, a complex process is usually entailed, which involves philosophical, empirical, theoretical, aesthetic, and social elements.
  37. 37. 37 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Discoveries are important for science… •All active discoveries assumea kind of search, either it is the searchfor solutions to problemsorthe search for problemsthemselves! • A discovery may sometimesbe basedon earlier discoveries, collaborations,or ideas. • Somediscoveries representa radical breakthroughin knowledge or technology.(Wikipedia)
  38. 38. 38 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Design • Design has always been closelyassociated with creativity because a designer’s profession is all about planning for the making of something new (graphic design, fashion design, product design, industrial design, etc. (tangible or non-tangible constructs, such as social design). • Invention involves design, but ismore than design. Invention does notonly plan but also brings thenew artifacts into lifeto meeta need or solve a problem. • Design is also quite often used in describing innovation and related processes. • Continuing innovation inindustries can beseen as a frequent redesign ofoffered products as well as oftheproduction processes required. • Design, invention, creativity, and innovation are entwined closelyin product design and new product development (NPD),which isone essential part of the innovation process. Continuing innovation in industries can be seen as a frequent redesign of offered products as well as of the production processes required.
  39. 39. 39 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI A frightening RMI for kids? Redesign?
  40. 40. 40 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Entrepreneurship: • Whenever we talk about innovation, we cannot avoid talking about entrepreneurship. • Entrepreneurship is defined as “the visualization and realization of new ideas by insightful individuals, who were able to use information and mobilize resources to implement their visions”. • An entrepreneur is not necessarily highly creative, but he/she must be good at promoting or implementing radical changes. • Entrepreneurship as“the process of recognizing and pursuing opportunities … with a view to value creation”. • Innovation is essential for value creation.
  41. 41. 41 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Technological innovations and entrepreneurship: •Technological innovations create opportunities for entrepreneurs to found new organizations and establish competitive positions as incumbents' sources of advantage decay. •Technological innovations also create uncertainty and risk for incumbents because its outcomes can be only imperfectly anticipated.
  42. 42. 42 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI General conclusion (2017, 22) • Design stresses the planning of making some concrete artifacts. • Invention has a close relation to technology and engineering. It is acomplex innovative process around design and problem solving. • Discovery andinvention are integrally entwined — new discoveries can lead to new inventions and new inventions can result in new discoveries. • Entrepreneurship is exclusively used in business to describe insightful individuals who are able to use information and resources to implement innovations and create values.
  43. 43. 43 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Is innovation a science? •Innovation is systematic, •Innovation has rules, authors and theories. •But still, its difficult to talk about “science of innovation”.
  44. 44. 44 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Science, art and engineering • Many points of view, but we can say: • Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe. • It’s about studding how things work. • Observing, analyzing, explaining, trying to control, …. • Art means achieving objectives using general principles and rules based on personal skills and experiences. • Engineering is about making things work,i.e. using available knowledge (sciences, …) to make things that work. • Engineering is the use of scientific principles to design and build machines, structures, and other items, including bridges, tunnels, roads, vehicles, and buildings. • Engineers use their knowledge of science, mathematics, logic, economics, and appropriate experience or tacit knowledge to find suitable solutions to a problem.
  45. 45. 45 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI So, what is the place of innovation? •Innovation is a process. •Using all branches of knowledge and “useful” practices to achieve organization’s goals. •Innovation can be considered as a part of the process ofmanagement whereas it uses all …
  46. 46. 46 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI False ideas about innovation: False. It’s an organized process with specific methods and practices. Innovation is just a talent False. It begins by an idea. But this idea must be implemented till having results (value). Innovation is an idea False. Not necessarily, it is often based on existing technologies. Innovation needs an invention False. Its not centralized. Everyone should participate.Management is the responsible of innovation False. It often comes from non experts!Innovation only comes from experts
  47. 47. 47 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI The true and the false in innovation: •Innovation needs to involve technology •False. Whilst many of the innovative products we see coming to the market today do involve technology, it is not the be all and end all. •At the root of innovation is problem solving, and many problemscannot be solved through technology alone. •Solutions and value can come in many forms.
  48. 48. 48 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Only creative people can be Innovative. •False.Innovationis not the same as creativity. •Whilstbeing creativehas its benefits, Innovationis driven byprocess, so even people who aren’t innately creative can create a powerfulInnovation, providedthey follow the rightprocess. •Onceyou've learnt the processandharnessed your innovation skills,you'llhave them forever.
  49. 49. 49 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Ideas are the most important stage of Innovation. •False. Ideas are fantastic, but they are worthless until proven. •For this reason, every step of the Innovation process is extremely important. •For example, we find that a focus on good stimulus (such as trade magazines, industry blogs & expos) and insight (such as market and customer research) drives an abundance of ideas.
  50. 50. 50 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Having a lot of money to spend makes innovating much easier. •False. Even if you have a multi-million dollar innovation budget, you're unlikely to be successful unless you have the right innovation strategy and processto follow, and a culture that encourages creativity and experimentation. •Many of the 21st centuries greatest innovators started in a garage or spare bedroom with very limited budgets: thinkApple, Facebook, Twitter, Uber...
  51. 51. 51 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Disruptive Innovation occurs when the inventor really understands the consumers needs. •True. To radically changea product orservice, you need togo back and study the consumer,and understand thereal need. •Today'sgreat examples of disruptive innovators are companies like Uber, Air bnband Dyson because they get to the nuts and bolts of what the consumer needs and provide brand new solutions.
  52. 52. 52 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Disruptive innovation is what counts. •False. Innovation does not have to disrupt a market in order to be successful. •Innovation can also, for example, be incremental changes to an existing product or service, or taking an existing product or service into a new market. •Disruptive innovation has the potential to make a lot of money, but other forms of innovation can also be lucrative.
  53. 53. 53 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Innovation happens only at the most senior level of a business. •False. Just as every business regardless of its kindor size can innovate, so too can every employeecreate somethingnew that adds value to the business and/or its customers.
  54. 54. 54 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Main issues about innovation: Mainobjectives ofthe studyTopics to study how to leadinnovation, whatarethe characteristics of innovation leaders?Leadershipof innovation The best waysand strategies of innovative organizations.Strategies of innovation The managerial,legal,technical andcultural environment neededto stimulate innovation. Innovation environment The relationship betweenculture and innovation.Innovation culture The methods, models andpractices ofinnovation.Core innovation processes Measuringthe levels of innovation(quantityandquality)in order to understand it and study the relationswith other phenomenasuch as growth, leadership, etc. Measuringinnovation Evaluatingthe impactand the feasibilityof innovation.The impactsof innovation
  55. 55. 55 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Risks and disadvantages of innovation: •Innovationsare not always easy or beneficial. •We need a risk-reward tradeoff. •1- Very costly and time consuming. •2- Wasting resources by developing something that doesn't sell. •3- Businesses risk ruining reputation if poor quality (new products).
  56. 56. 56 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Risks and disadvantages of innovation: (cont.) •4- Product Proliferation. •5- Ethical, social, and environmental issues. • Health problems, Genetically Modified crops (GMO), … • Many rituals may get lost. • People have to change their lifestyle in order to get compatible with it. • People's way of thinking changes. • A machine for “Euthanasia”??? •6- Legal issues.
  57. 57. 57 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Cannibalization •In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer. •Think ofdigitalcameras thateliminatedthe need for the most lucrative part of the business – the film roll.
  58. 58. 58 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Product Proliferation A lot of choices (too many), but, … Can consumers ever be satisfied?
  59. 59. 59 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Is this (suicide) machine useful or ethical? A “suicide machine”, developed by Dr Philip Nitschke for “peacefully ending your life without assistance”, in a way that is, according to Dr Nitschke, ”effective and dignified.”
  60. 60. 60 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Drunk People Are Better at Creative Problem Solving (study!!!) •Do you believe that? •What are the implications of this study? •“I couldn’t comment on that. But studies have shown that peoplewith specific typesof brain damage do better on certain creative tests, as do people who’vebeen woken up in the middle of REM (rapid eye movement) sleep”. • Source(HBR,Seethe article).
  61. 61. 61 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Retro innovation? •Trying to deal with the negativeconsequences of technological progress. •Return to the past? Nostalgia,simplicity? •Old products with new style? •See Google’s“Paper Phone” (here). •“can help youtry a digital detoxfromtechnology and help youfocus on the things that matter the most.”
  62. 62. 62 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI End of chapter 01

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