Course name: Innovation and creativity Chapter 00: about the course

1. Introduction to:
Innovation and Creativity
BY KAMAL M. AL MASRI
Course code: ::::.BEAD4312..::::
Israa University Gaza
Faculty of Managerial and Financial Sciences
Departmentof Management
Chapter 00: About the course

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Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
NESTA* DIY Toolkit
•Can be downloaded (here).
•https://diytoolkit.org/
•Overview …
•*National Endowment for Science, Technology and the Arts

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Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
Course description
• This course is an introductionto the theoryandpracticeof Innovationand
Creativity.
• It introducestudents to the concept of innovation(different types and factors).
• It shows how to manage the innovationprocess. It also aims to guide students
about how to stimulatecreative thinkingin avariety of activities.The purpose of
the course is also to intellectuallyqualifystudents to evaluate andthen adapt
the physical andpsychological environment to stimulatecreative thinking.
• The course deals withthe techniquesand methods of innovationand creativity.
It also deals withthe models and theories of innovationand creativity
mechanisms as wellas the creative andeconomic models, and modern methods
of workin order to meet the complexeconomicchallenges.

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Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
Course objectives
• Givestudentsan understandingofconceptsandapplicationsofInnovationandCreativity.
• Introduce students to the concept of innovation, its different types and factors, and how to
managetheinnovationprocess.
• Guidestudentsabouthowtostimulatecreativethinkinginavarietyofactivities.
• Intellectually qualify students to evaluate and then adapt the physical and psychological
environmenttostimulatecreativethinking.
• Developthecapacityofstudentstobuildteamsandappreciatecollectivework.
• Strengthenstudents'knowledgeof creativethinkingtechniques.
• Helpstudentsunderstandtheroleof innovationanditsconnectionstoentrepreneurship.
• Teachstudentsmethodsandskillsofeffectivethinking.

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Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
Teaching methodology
•Casestudies:textbook casesand others cases.
•Assignments.
•Traditionalclasslectures.
•Quizzes.
•Application.

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Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
Note/100Activity
5-10Presenceand participation
5-15Quizzes
5-10Assignments andother activities
30Mid-term exams
40Final exams
100Total
Students evaluation/grades

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Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI
References
• Managing Change, Creativity & Innovation, 3rd Edition, Patrick Dawson, Constantine
Andriopoulos, SAGE, 2017, LosAngelos.
• Handbook Of The Management Of Creativity And Innovation Theory And Practice,
2017.
• Pisano, GaryP.2015.You Needan InnovationStrategy.HarvardBusiness Review.2015.
• Plattner,Hasso, Meinel,Christophand Leifer,Larry,[ed.]. 2014.DesignThinkingResearch:BuildingInnovationEco-Systems. NewYork: Springer,2014.
• Stone,Alexandra,etal. 2008.MeasuringInnovationandIntangibles:ABusiness Perspective.Washington:SCIENCE&TECHNOLOGYPOLICYINSTITUTE, 2008.
• Silverstein,David,Neil, DeCarloand Slocum, Michael . 2008.InsourcingInnovation -HowToAchieveCompetitiveExcellenceUsing Triz.NewYork:AueebachPublications,
2008.
• Bessant,J. and Tidd,J. (2015)InnovationandEntrepreneurship(3rdedn). Chichester:John Wiley& Sons.
• Burnes,B. andRandall,J.(eds) (2016)PerspectiveonChange:WhatAcademics, Consultantsand MangersReallyThinkaboutChange.London: Routledge.
• Mumford,M.D. (ed.) (2012)HandbookofOrganizationalCreativity.London: Elsevier.
• Others.ANDInternet