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Innovation and creativity 00 about the course

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Course name: Innovation and creativity
Chapter 00: about the course

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Innovation and creativity 00 about the course

  1. 1. Introduction to: Innovation and Creativity BY KAMAL M. AL MASRI Course code: ::::.BEAD4312..:::: Israa University Gaza Faculty of Managerial and Financial Sciences Departmentof Management Chapter 00: About the course
  2. 2. 2 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI NESTA* DIY Toolkit •Can be downloaded (here). •https://diytoolkit.org/ •Overview … •*National Endowment for Science, Technology and the Arts
  3. 3. 3 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Course description • This course is an introductionto the theoryandpracticeof Innovationand Creativity. • It introducestudents to the concept of innovation(different types and factors). • It shows how to manage the innovationprocess. It also aims to guide students about how to stimulatecreative thinkingin avariety of activities.The purpose of the course is also to intellectuallyqualifystudents to evaluate andthen adapt the physical andpsychological environment to stimulatecreative thinking. • The course deals withthe techniquesand methods of innovationand creativity. It also deals withthe models and theories of innovationand creativity mechanisms as wellas the creative andeconomic models, and modern methods of workin order to meet the complexeconomicchallenges.
  4. 4. 4 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Course objectives • Givestudentsan understandingofconceptsandapplicationsofInnovationandCreativity. • Introduce students to the concept of innovation, its different types and factors, and how to managetheinnovationprocess. • Guidestudentsabouthowtostimulatecreativethinkinginavarietyofactivities. • Intellectually qualify students to evaluate and then adapt the physical and psychological environmenttostimulatecreativethinking. • Developthecapacityofstudentstobuildteamsandappreciatecollectivework. • Strengthenstudents'knowledgeof creativethinkingtechniques. • Helpstudentsunderstandtheroleof innovationanditsconnectionstoentrepreneurship. • Teachstudentsmethodsandskillsofeffectivethinking.
  5. 5. 5 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Teaching methodology •Casestudies:textbook casesand others cases. •Assignments. •Traditionalclasslectures. •Quizzes. •Application.
  6. 6. 6 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI Note/100Activity 5-10Presenceand participation 5-15Quizzes 5-10Assignments andother activities 30Mid-term exams 40Final exams 100Total Students evaluation/grades
  7. 7. 7 Introduction tothe concepts of Creativity & Innovation, by Kamal M. AL MASRI References • Managing Change, Creativity & Innovation, 3rd Edition, Patrick Dawson, Constantine Andriopoulos, SAGE, 2017, LosAngelos. • Handbook Of The Management Of Creativity And Innovation Theory And Practice, 2017. • Pisano, GaryP.2015.You Needan InnovationStrategy.HarvardBusiness Review.2015. • Plattner,Hasso, Meinel,Christophand Leifer,Larry,[ed.]. 2014.DesignThinkingResearch:BuildingInnovationEco-Systems. NewYork: Springer,2014. • Stone,Alexandra,etal. 2008.MeasuringInnovationandIntangibles:ABusiness Perspective.Washington:SCIENCE&TECHNOLOGYPOLICYINSTITUTE, 2008. • Silverstein,David,Neil, DeCarloand Slocum, Michael . 2008.InsourcingInnovation -HowToAchieveCompetitiveExcellenceUsing Triz.NewYork:AueebachPublications, 2008. • Bessant,J. and Tidd,J. (2015)InnovationandEntrepreneurship(3rdedn). Chichester:John Wiley& Sons. • Burnes,B. andRandall,J.(eds) (2016)PerspectiveonChange:WhatAcademics, Consultantsand MangersReallyThinkaboutChange.London: Routledge. • Mumford,M.D. (ed.) (2012)HandbookofOrganizationalCreativity.London: Elsevier. • Others.ANDInternet

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