Applying Hot Trends in Nonprofit Marketing to Planned Giving Newsletters

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The document discusses applying hot trends in nonprofit marketing to planned giving newsletters. It identifies that planned giving newsletters are often too technical, boring, or morbid. Instead, newsletters should be inspiring, motivating, and life-affirming. The document recommends three trends: making the newsletter about the donor's experience, telling stories that people remember, and making the content snack-sized to accommodate short attention spans. It provides guidance on writing different types of stories and emphasizes cutting back on text.

Economía y finanzas Salud y medicina

Enough Me, How About You? ,[object Object],[object Object],[object Object],Flickr: Zen

Planned Giving Newsletters Are Often Too . . .

Planned Giving Newsletters Are Often Too . . . ,[object Object],[object Object],[object Object]

Planned Giving Newsletters Should Be . . .

Planned Giving Newsletters Should Be . . . ,[object Object],[object Object],[object Object]

Philanthropy is Personal Let me out of here!

What This Means ,[object Object],Flickr: Krypto

Stories Work Because . . . They are sticky. Flickr: roboppy

People Hear AND See Good Stories ,[object Object],[object Object]

What This Means ,[object Object],Flickr: Zoomar

Stories rush by you everyday. Take the time to capture them.

Three Classic Stories ,[object Object],[object Object],[object Object],Mixing and matching is fine!

1. The Challenge Plot ,[object Object],[object Object],Flickr: barriebarrie

So Who Is This Guy in Your Planned Giving Newsletter Stories?

Writing the Challenge Plot ,[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What You Need

2. The Creativity Plot ,[object Object],[object Object],Flickr: Thomas Hawk

Writing the Creativity Plot ,[object Object],[object Object],[object Object],[object Object],Here’s What You Need:

3. The Connection Plot ,[object Object],[object Object],Flickr: pondspider

Writing the Connection Plot ,[object Object],[object Object],[object Object],[object Object],Here’s What You Need:

Make it quick, will you? Short attention spans, ADHD, information overload, blah, blah, blah, blah, Flickr: Sarah Mae

BEFORE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AFTER Make It All About Them Tell Great Stories Keep It Snack Size

You’ll find a copy of this presentation and additional resources at NonprofitMarketingGuide.com/pgdays

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