SlideShare una empresa de Scribd logo
1 de 53
Descargar para leer sin conexión
STEP-BY-STEP CONTENT MARKETING




 Hiten Shah
 April 2012 - BlueGlass LA
@hnshah #BlueGlassLA
DOING BUSINESS ON THE WEB FOR

      9 YEARS

      AND PLENTY OF FAILURES ALONG THE WAY
Start engaging your
people
The lifeblood of your business is
people. They interact with you and
even pay you… they are your users...
your customers. Start getting to know
them as fast as possible.               “There is no black magic to
                                          successfully attracting
                                         customers via the web.”
                                              Rand Fishkin
- Who are your customers?
- Where do they hang out?
- How should you engage?
WHO ARE YOUR
Customers?
WHERE DO THEY
Hang out?
HOW SHOULD YOU
Engage?
What is User Experience?
Who are your customers?




    ONLINE MARKETERS WITH
        Websites
Where do they hang out?




      #measure      ON TWITTER
How should you engage?
How should you engage?



                10,000
                  TWEETS

                88,000
                FOLLOWERS

                    $0
                  BUDGET
Publish awesome
content
Content is king. Great content gets
people excited, it educates them, it
helps them be successful and even
makes them want more!
                                       “No matter what, the very first
                                         piece of social media real
                                       estate I'd start with is a blog.”
                                               Chris Brogan
- Start a blog
- Create content
- Be consistently awesome
Start a blog




               SELF-HOSTED
Start a blog




               DRIP EMAIL MARKETING
Create content
Create content that teaches
Be consistently awesome
What is User Experience?
Start a blog




               $7.35
        COST PER SIGN UP
Create content



                     50
                 INFOGRAPHICS

                    300
                    POSTS

                  10,000
                  COMMENTS
WE’VE DESIGNED & MARKETED

OVER 50 INFOGRAPHICS
15K
                        Tweets



                        5K
                         Likes



                          1
                       Radio Show




CASE STUDY

HOW DO COLORS AFFECT PURCHASES?
4000
                          Tweets



                          500
                           Likes



                          300
                          LinkedIn
                           Shares




CASE STUDY

BOUNCE RATE DEMYSTIFIED
3900
                        Tweets



                       707
                        Likes



                       366
                       LinkedIn
                        Shares




CASE STUDY

WHAT MAKES SOMEONE LEAVE A
WEBSITE?
Be consistently awesome
Measure and optimize
your content
Focus on actionable metrics for your
content. It’s easy to drown in a sea of
vanity metrics. Hone in on the metrics
that matter based on your own specific
business goals.                           “Be metrics driven and test a lot."
                                                    Mark Suster



- Design for conversions
- Qualitative measurement
- Quantitative measurement
- Optimize & improve results
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design User Experience?
What isfor conversions




                   VANITY METRICS
Design User Experience?
What isfor conversions




       VANITY METRICS WILL
   Kill Your ROI
Qualitative measurement
What is User Experience?
Qualitative measurement




           WHAT DO YOUR READERS WANT TO READ?
Qualitative measurement




         DID READERS GET VALUE FROM YOUR CONTENT?
Qualitative measurement




           HOW CAN YOU IMPROVE YOUR CONTENT?
Qualitative measurement




                WHO ARE YOUR READERS?
Qualitative measurement




           HOW CAN YOU DELIGHT YOUR READERS?
Quantitative measurement
Quantitative measurement




             EMAIL SIGN UP CONVERSION RATE
Quantitative measurement




               SHARING CONVERSION RATE
Quantitative measurement




          WHICH BLOG POSTS CAUSE REPEAT READERS?
Optimize and improve results




  TESTING BUTTON COLORS IS
                Lazy
Optimize and improve results




 “What works for us may not work for you. Please do your own testing.
          Your conversion rates may suffer if you copy us.”
Optimize and improve results
Optimize and improve results




                TEST YOUR CALL TO ACTIONS
Optimize and improve results




       LEARN WHICH VARIATION LEADS TO MORE REPEAT READERS
Data Informed - Continuous Improvement
   Optimize and improve results


re
 ings                                               Spl
olden                                                Te
ion
                            Build




                   Learn            Measure




                       THE LEAN STARTUP
ROI!




          $7.35
       COST PER SIGN UP
THANK YOU!
    Hiten Shah
    hitenism.com
  hnshah@gmail.com

Más contenido relacionado

La actualidad más candente

Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, FailsRand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 
Growing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons LearnedGrowing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons LearnedRand Fishkin
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm WorldRand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at MarketingRand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
 
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesRand Fishkin
 
How To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareHow To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
 
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...Sean Si
 
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Internet Marketing Software - WordStream
 
Larry Kim - The Top 10 Social Media Advertising Hacks of All Time
Larry Kim - The Top 10 Social Media Advertising Hacks of All TimeLarry Kim - The Top 10 Social Media Advertising Hacks of All Time
Larry Kim - The Top 10 Social Media Advertising Hacks of All TimeINBOUND
 
How you can use social media to impact the world
How you can use social media to impact the worldHow you can use social media to impact the world
How you can use social media to impact the worldSean Si
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnelJono Alderson
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionKissmetrics on SlideShare
 

La actualidad más candente (20)

Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
Tactics and Strategies for Successful Online Influence - 2016 MnSearch Summit
Tactics and Strategies for Successful Online Influence - 2016 MnSearch SummitTactics and Strategies for Successful Online Influence - 2016 MnSearch Summit
Tactics and Strategies for Successful Online Influence - 2016 MnSearch Summit
 
Growing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons LearnedGrowing Moz: 8 Lessons Learned
Growing Moz: 8 Lessons Learned
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
Inbound2014 larry-kim-wordstream
Inbound2014 larry-kim-wordstreamInbound2014 larry-kim-wordstream
Inbound2014 larry-kim-wordstream
 
10 Hacks to Supercharge Your Social Advertising
10 Hacks to Supercharge Your Social Advertising10 Hacks to Supercharge Your Social Advertising
10 Hacks to Supercharge Your Social Advertising
 
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
 
Paid Search: How to Hit a Moving Target Without Losing Your Head (or Your Wal...
Paid Search: How to Hit a Moving Target Without Losing Your Head (or Your Wal...Paid Search: How to Hit a Moving Target Without Losing Your Head (or Your Wal...
Paid Search: How to Hit a Moving Target Without Losing Your Head (or Your Wal...
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
How To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareHow To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To Share
 
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
Emotional Outreach - How to Direct Your Content Marketing to Effective Brandi...
 
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...Optimizing Your  Web Traffic: Turning Data and Insight into Actionable Market...
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
 
Larry Kim - The Top 10 Social Media Advertising Hacks of All Time
Larry Kim - The Top 10 Social Media Advertising Hacks of All TimeLarry Kim - The Top 10 Social Media Advertising Hacks of All Time
Larry Kim - The Top 10 Social Media Advertising Hacks of All Time
 
How you can use social media to impact the world
How you can use social media to impact the worldHow you can use social media to impact the world
How you can use social media to impact the world
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer Acquisition
 

Similar a Step by Step Content Marketing

Targeting Beyond Demographics with Social Data
Targeting Beyond Demographics with Social DataTargeting Beyond Demographics with Social Data
Targeting Beyond Demographics with Social DataNetBase Solutions Inc.
 
Blog Marketing
Blog MarketingBlog Marketing
Blog Marketingmmloban
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageHubSpot
 
Inbound marketing your competitive advantage-ict_valley
Inbound marketing your competitive advantage-ict_valleyInbound marketing your competitive advantage-ict_valley
Inbound marketing your competitive advantage-ict_valleyICT Valley
 
Hiten Shah, unSEXY Presentation
Hiten Shah, unSEXY PresentationHiten Shah, unSEXY Presentation
Hiten Shah, unSEXY Presentation500 Startups
 
Three Ways to Use LinkedIn for Professional Success
Three Ways to Use LinkedIn for Professional SuccessThree Ways to Use LinkedIn for Professional Success
Three Ways to Use LinkedIn for Professional SuccessDanielle Hart
 
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
 
The art and science of growth hacking at MassTLC Marketing Summit April 2014
The art and science of growth hacking at MassTLC Marketing Summit April 2014The art and science of growth hacking at MassTLC Marketing Summit April 2014
The art and science of growth hacking at MassTLC Marketing Summit April 2014MassTLC
 
Building Influence Online for the Travel Industry
Building Influence Online for the Travel IndustryBuilding Influence Online for the Travel Industry
Building Influence Online for the Travel IndustryAdam Lee
 
idealaunch - Content Marketing Webinar August 2009
idealaunch - Content Marketing Webinar August 2009idealaunch - Content Marketing Webinar August 2009
idealaunch - Content Marketing Webinar August 2009WriterAccess
 
The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...Steve Groenier
 
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
 
Social Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring successSocial Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring successfpuwebteam
 
How to Make the Inc 500 List
How to Make the Inc 500 ListHow to Make the Inc 500 List
How to Make the Inc 500 ListHubSpot
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
 
How to Focus your Digital Marketing Strategy - by Keith Boswell from Perceptint
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintHow to Focus your Digital Marketing Strategy - by Keith Boswell from Perceptint
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
 
Oma comp 2015
Oma comp 2015Oma comp 2015
Oma comp 2015omacomp
 
Real-Time Online Marketing - ARC
Real-Time Online Marketing - ARCReal-Time Online Marketing - ARC
Real-Time Online Marketing - ARCSaffire Events
 
Real time online marketing
Real time online marketingReal time online marketing
Real time online marketingSaffire
 

Similar a Step by Step Content Marketing (20)

Targeting Beyond Demographics with Social Data
Targeting Beyond Demographics with Social DataTargeting Beyond Demographics with Social Data
Targeting Beyond Demographics with Social Data
 
Blog Marketing
Blog MarketingBlog Marketing
Blog Marketing
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
 
Inbound marketing your competitive advantage-ict_valley
Inbound marketing your competitive advantage-ict_valleyInbound marketing your competitive advantage-ict_valley
Inbound marketing your competitive advantage-ict_valley
 
#SLCHUG Presentation August 18 2016
#SLCHUG Presentation August 18 2016#SLCHUG Presentation August 18 2016
#SLCHUG Presentation August 18 2016
 
Hiten Shah, unSEXY Presentation
Hiten Shah, unSEXY PresentationHiten Shah, unSEXY Presentation
Hiten Shah, unSEXY Presentation
 
Three Ways to Use LinkedIn for Professional Success
Three Ways to Use LinkedIn for Professional SuccessThree Ways to Use LinkedIn for Professional Success
Three Ways to Use LinkedIn for Professional Success
 
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014
 
The art and science of growth hacking at MassTLC Marketing Summit April 2014
The art and science of growth hacking at MassTLC Marketing Summit April 2014The art and science of growth hacking at MassTLC Marketing Summit April 2014
The art and science of growth hacking at MassTLC Marketing Summit April 2014
 
Building Influence Online for the Travel Industry
Building Influence Online for the Travel IndustryBuilding Influence Online for the Travel Industry
Building Influence Online for the Travel Industry
 
idealaunch - Content Marketing Webinar August 2009
idealaunch - Content Marketing Webinar August 2009idealaunch - Content Marketing Webinar August 2009
idealaunch - Content Marketing Webinar August 2009
 
The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...The New Content Kings: How retailers are using content to create loyal lifeti...
The New Content Kings: How retailers are using content to create loyal lifeti...
 
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...
 
Social Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring successSocial Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring success
 
How to Make the Inc 500 List
How to Make the Inc 500 ListHow to Make the Inc 500 List
How to Make the Inc 500 List
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
 
How to Focus your Digital Marketing Strategy - by Keith Boswell from Perceptint
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintHow to Focus your Digital Marketing Strategy - by Keith Boswell from Perceptint
How to Focus your Digital Marketing Strategy - by Keith Boswell from Perceptint
 
Oma comp 2015
Oma comp 2015Oma comp 2015
Oma comp 2015
 
Real-Time Online Marketing - ARC
Real-Time Online Marketing - ARCReal-Time Online Marketing - ARC
Real-Time Online Marketing - ARC
 
Real time online marketing
Real time online marketingReal time online marketing
Real time online marketing
 

Más de Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceKissmetrics on SlideShare
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsKissmetrics on SlideShare
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingKissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingKissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
 

Más de Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 

Último

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 

Último (20)

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 

Step by Step Content Marketing