http://www.insiderinternetsuccess.com Third session of the Info-Marketing Millionaire Seminar presented by Kavit Haria.

1. The Most Powerful System For
Creating, Packaging And Selling
Content On Autopilot
Brought to you by

2. Identifying the marketplace and finding your target
audience is one thing - creating and packaging
something to sell is another.

3. There are three parts to this:
1. Content Structure & Creation
2. Delivery Structure & Preparation
3. Offer Positioning
> Value Packaging
> Price Determination
HS A

4. Based on the needs and desires of your market that
you’ve outlined already, what end result(s) do you want
your customer to achieve using your product?
If you can identify and deliver this end result,
you’ll never have to refund a customer.

5. What Is What Could Be

6. What is the journey that you need to take your customer
down in order for them to see the change and live the
results they desire?
Write down the key messages that need to be delivered.

7. The 7 Step Model To Create Content “Chunks”

8. The next step is to define the delivery structure.

9. In what way do your marketplace prefer to consume
information and entertainment?

10. What product(s) could you sell them to facilitate the
achievement of their overall need and desire?

11. Digital vs Physical
One-Time vs Recurring
Creation vs Sourcing vs Affiliate

12. INSIDER
NETWORKING
IN ACTION

13. The Most Powerful System For
Creating, Packaging And Selling
Content On Autopilot
Brought to you by

14. The final step is to decide on your offer positioning.

15. Two Parts:
- Value Packaging
- Price Determination

16. How you position and present your offer, more often than
not, decides how well you’re going to sell.

17. Everything is built around how you position your offer.

18. The higher the value perceived in the offer, the more you
can charge and the higher your conversion rate.

19. In marketing, we call this a mafia offer.
“Theory of Constraints” by Eliyahu Goldratt

20. Mafia: A closed group in a particular field having a
controlling influence - from Google Dictionary

21. If you want to make more and work less with what you’ve
already got, here’s the secret: create a mafia offer.

22. All you need to do is package an offer with high
perceived value so your customers can’t turn it down.

23. What can you offer that no-one else offers?

24. Pricing is the toughest part of positioning.

25. Universal truth: While your customers want to achieve
the lowest price, they don’t want to sacrifice value.

26. My general rule of thumb is to never discount. Instead,
find new ways to add more value.
“What is the competition charging - and what are they
offering for that?” How can I offer more?

27. Problems with decreasing your price or charging less
than the competition:
* Going cheap cuts down your margin
* Cuts down your desire to do more work
* You’re sending the wrong message
* It screams Cheap!

29. The magic
number
online is 7