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According to a recent poll of various web-based media producers,
content could be hotter, more social, more shareable. “While there is
certainly buzzworthy content out there, some of which is even snackable,

Go home marketing,
you are drunk.

I do think content in general could be more relevant, more bite-size, and
make a stronger brand impression with trending keywords and a more
responsive design,” poll respondent Mark Zeligman told reporters, noting
that the last piece of content he came across was an infographic that
was neither flexible, timely, viral, nor engineered to maximize reader
engagement. “After all, can we honestly say the content that’s out there
right now is as buzzworthy and highly shareable as it could be? Does it
inform, engage, and convert? Is it digestible? Does it both increase
Kristina @Halvorson
impressions and amplify the brand? I think you’ll find the answer is no.” At

#drunkmktg

press time, poll respondents reported that when it comes to content, you
gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion
Sunday, February 3, 2013
New Orleans, Louisiana
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
15,885 retweets
6,483 favorites
20,000 likes
Go Home Marketing, You Are Drunk
“

For all the planning and millions of
dollars that go into the creation of
Super Bowl commercials, arguably
the best ad of the game last night
was a tweet.
– Ad Age
“

With one incredibly quick and
clever missive during last year’s
infamous “Blackout Bowl” game,
Oreo may have officially launched
Twitter as the new hotspot for
Super Bowl advertisers to make
their biggest impact.
– Yahoo! TV
“

How Oreo Culture-Jacked the Superbowl
!

– Wall Street Journal
“ Touchdown, Oreo.
– Wired
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
“

The team’s first instinct upon the blackout
was to figure out how Oreo can be relevant
in the moment. Having a full team of
creative, social media experts and the brand
made last night’s real-time culture-jacking
quick and seamless.

– 13 People, Apparently
Go Home Marketing, You Are Drunk
108 million watched
5.1 million tweeted
15,885 retweets
6,483 favorites
20,000 likes
44,500
people “engaged”
!
0.008%
of active tweeters
“

Oreo’s exquisitely timed and
provocative tweet during the
Super Bowl set the benchmark for
breakthrough marketing on one of
the world’s most visible stages.
!

– Fast Company
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
How marketing

culture-jacked

my career.
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Content Strategy
“

Content strategy guides
planning for the creation,
delivery, and governance
of useful, usable content.
!
Go Home Marketing, You Are Drunk
the quad
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Content Marketing
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Biggest Content Marketing Challenges
Go Home Marketing, You Are Drunk
“

Content marketing is a marketing
technique of creating and distributing
relevant and valuable content to attract,
acquire, and engage a clearly-defined
and understood audience with the
objective of driving profitable customer
action.
!
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Because you’ve recently created a
Try them with the new Habanero
top Moment on Klout, McDonald’s
Ranch sauce and tune-in to the
wants to recognize you by
Sochi 2014 Winter Olympics to see
providing you with a $5 Arch Card
top moments from the worlds best
to put towards your next order of
athletes.
Chicken McNuggets.
We have achieved

PEAK DERP
WTF
“

The aim of marketing is to know
and understand the customer so
well the product or service fits him
and sells itself.
– Peter Drucker
Go Home Marketing, You Are Drunk
“

The tools have taken the
place of strategy.
!

– Michael Porter
“What Is Strategy?” HBR 1996
Strategery
STRATEGY

TACTIC

GOAL
Go Home Marketing, You Are Drunk
We will become the industry leader in the
financial services arena by providing
consumers with compelling, valuable
content across all channels that deepens
the brand relationship and drives business
across all our product lines.
!
We will become the industry leader in the
[INSERT INDUSTRY] arena by providing
consumers with compelling, valuable
content across all channels that deepens
the brand relationship and drives business
across all our product lines.
!
We will grow our online customer base to
300,000 active accounts by focusing our
digital efforts on localized service and
fixing the cross-channel user experience.
!
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
INNOVATE

OR DIE
ALWAYS BE

SHIPPING
CRUSH IT!
Be pragmatic!
slow
the hell

down
Fix your sh*t.

– Facebook CS team
Focus.
“

We live in a moment of history
where change is so speeded up
that we begin to see the
present only when it is already
disappearing.
!

– R.D. Laing
A new foundation.
Inquisitiveness
Debate
Inquisitiveness
Judiciousness
Debate
Inquisitiveness
Accountability
!

Tenacity
Go home.
According to a recent poll of various web-based media producers,
content could be hotter, more social, more shareable. “While there is
certainly buzzworthy content out there, some of which is even snackable,
I do think content in general could be more relevant, more bite-size, and

Thank you.

make a stronger brand impression with trending keywords and a more
responsive design,” poll respondent Mark Zeligman told reporters, noting
that the last piece of content he came across was an infographic that
was neither flexible, timely, viral, nor engineered to maximize reader
engagement. “After all, can we honestly say the content that’s out there
Kristina @Halvorson
right now is as buzzworthy and highly shareable as it could be? Does it

http://braintraffic.com
inform, engage, and convert? Is it digestible? Does it both increase
http://confabevents.com
impressions and amplify the brand? I think you’ll find the answer is no.” At
http://contentstrategy.com that when it comes to content, you
press time, poll respondents reported
gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion
Go Home Marketing, You Are Drunk

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Go Home Marketing, You Are Drunk

  • 1. According to a recent poll of various web-based media producers, content could be hotter, more social, more shareable. “While there is certainly buzzworthy content out there, some of which is even snackable, Go home marketing, you are drunk. I do think content in general could be more relevant, more bite-size, and make a stronger brand impression with trending keywords and a more responsive design,” poll respondent Mark Zeligman told reporters, noting that the last piece of content he came across was an infographic that was neither flexible, timely, viral, nor engineered to maximize reader engagement. “After all, can we honestly say the content that’s out there right now is as buzzworthy and highly shareable as it could be? Does it inform, engage, and convert? Is it digestible? Does it both increase Kristina @Halvorson impressions and amplify the brand? I think you’ll find the answer is no.” At #drunkmktg press time, poll respondents reported that when it comes to content, you gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion
  • 2. Sunday, February 3, 2013 New Orleans, Louisiana
  • 14. “ For all the planning and millions of dollars that go into the creation of Super Bowl commercials, arguably the best ad of the game last night was a tweet. – Ad Age
  • 15. “ With one incredibly quick and clever missive during last year’s infamous “Blackout Bowl” game, Oreo may have officially launched Twitter as the new hotspot for Super Bowl advertisers to make their biggest impact. – Yahoo! TV
  • 16. “ How Oreo Culture-Jacked the Superbowl ! – Wall Street Journal
  • 20. “ The team’s first instinct upon the blackout was to figure out how Oreo can be relevant in the moment. Having a full team of creative, social media experts and the brand made last night’s real-time culture-jacking quick and seamless. – 13 People, Apparently
  • 22. 108 million watched 5.1 million tweeted
  • 26. “ Oreo’s exquisitely timed and provocative tweet during the Super Bowl set the benchmark for breakthrough marketing on one of the world’s most visible stages. ! – Fast Company
  • 40. “ Content strategy guides planning for the creation, delivery, and governance of useful, usable content. !
  • 58. “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly-defined and understood audience with the objective of driving profitable customer action. !
  • 68. Because you’ve recently created a Try them with the new Habanero top Moment on Klout, McDonald’s Ranch sauce and tune-in to the wants to recognize you by Sochi 2014 Winter Olympics to see providing you with a $5 Arch Card top moments from the worlds best to put towards your next order of athletes. Chicken McNuggets.
  • 70. WTF
  • 71. “ The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
  • 73. “ The tools have taken the place of strategy. ! – Michael Porter “What Is Strategy?” HBR 1996
  • 77. We will become the industry leader in the financial services arena by providing consumers with compelling, valuable content across all channels that deepens the brand relationship and drives business across all our product lines. !
  • 78. We will become the industry leader in the [INSERT INDUSTRY] arena by providing consumers with compelling, valuable content across all channels that deepens the brand relationship and drives business across all our product lines. !
  • 79. We will grow our online customer base to 300,000 active accounts by focusing our digital efforts on localized service and fixing the cross-channel user experience. !
  • 87. Fix your sh*t. – Facebook CS team
  • 89. “ We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing. ! – R.D. Laing
  • 93. According to a recent poll of various web-based media producers, content could be hotter, more social, more shareable. “While there is certainly buzzworthy content out there, some of which is even snackable, I do think content in general could be more relevant, more bite-size, and Thank you. make a stronger brand impression with trending keywords and a more responsive design,” poll respondent Mark Zeligman told reporters, noting that the last piece of content he came across was an infographic that was neither flexible, timely, viral, nor engineered to maximize reader engagement. “After all, can we honestly say the content that’s out there Kristina @Halvorson right now is as buzzworthy and highly shareable as it could be? Does it http://braintraffic.com inform, engage, and convert? Is it digestible? Does it both increase http://confabevents.com impressions and amplify the brand? I think you’ll find the answer is no.” At http://contentstrategy.com that when it comes to content, you press time, poll respondents reported gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion