A proposed XR framework to understand the landscape of moral dilemmas for virtual and augmented reality. Leveraging the insights from over 1100 interviews of the Voices of VR podcast, Kent Bye proposed an experiential design framework that can help to brainstorm potential moral dilemmas in immersive and spatial technologies. This was presented as a keynote at the Augmented World Expo on the main stage at May 31, 2019 at 3pm.