8. Timeline at a Glance
-6 weeks
-4
weeks
-
2weeks
-1week -1day -1hour GO
+24
hours
Plan Promote Execute Next
9. Plan: 6 Weeks Before the Webinar
• Choose a topic
• Choose your presenters
• Choose a date
• Schedule a kick-off call
• Select your support team to
monitor attendee questions
and technical issues
10. Plan: 4 Weeks Before the
Webinar
• Schedule your webinar and dry run
• Create your registration page
• Book a conference room
• Schedule emails:
Invitation emails to targeted personas
Registration confirmation
2 Reminder emails (one week before, one hour
before)
Thanks for attending (with recording link)
Sorry we missed you (with recording link)
11. Promote: 2 Weeks Before the
Webinar
• Send invitation emails to
targeted personas
• Promote webinar via social
media & blog
• Promote via free webinar
listing sites, including:
Webinarlistings.com
Webinarhero.com
Webinarbase.com
Eventspan.com
12. Promote: 1 Week Before the
Webinar
• Send reminder email
• Continue to promote via
social media and blog
• Send internal email to
encourage promotion
• Schedule a conference room
13. Execute: Day of Webinar
24 hours before the webinar:
• Reminder email to registrants
• Email registrants and encourage them to
have a hard phone line, a hard internet line
and to print out a copy of the presentation in
case their internet goes down (that way, they
can still promote
• 1 hour before the webinar:
• Remind your registrants again
• Set up webinar room: hook up computers,
paste a “webinar in session” sign on the door,
etc
14. Post-Webinar to-dos
• Measure your webinar, focusing on metrics like:
Conversion rate
Attendance rate (33% is industry norm)
Leads
Registration number
• Write a follow-up blog post including answers to
the most common questions that came up in the
webinar
• Use webinar recording for future blog post CTAs
16. Audio Best Practices
• Dial in to the webinar 30 minutes prior to
webinar start time
• Turn cell phones on silent
• Keep cell phones (especially Blackberries)
away from the call in line to prevent audible
feedback
• Join from a quiet place where you won’t be
disturbed
• Use phone controls to mute your line when not
speaking to mitigate background noise
17. Web Best Practices
• Be sure to have your laptop plugged into a
power source
• Avoid wireless connections if possible
• Print the deck in case web connection fails
19. Deck Design
Consistency
• Just because there are multiple speakers doesn’t
mean there should be multiple templates. Keep
the design consistent throughout the deck.
Image-heavy
• Like any presentation, webinar decks should let
the images tell the story. If you don’t give
attendees something entertaining to look at,
they’ll tune out.