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ENGINE
The Marketing Content
Agenda
1.  Why Efficiency Matters
2.  How to Build an Efficient Engine for Your Marketing Content –
The Datavail Story
3.  Res...
Why Efficiency Matters
Content for Efficiency Experts:
2x More
163% Faster
Same Resources
Current State of Marketing Content Operations
Marketers Are Settling for Inefficient Operations
52% of firms frequently miss deadlines from
approval delays, collaboration...
Inefficiency Defined
Inefficient mid-large
B2B companies waste
$120K/year
to produce the same
volume of content as an
efficie...
Why Efficiency Matters
Why Efficiency Matters to Datavail
•  Content Chaos
•  Team Struggling with
Process
•  Efficiency as Foundation for
Measuring ...
How to Build an Efficient
Content Engine
Efficiency at Each Stage of Content Lifecycle
Today’s focus: Setting up an efficient content operation.
Plan Execute Distribut...
PLAN > Personas & Buyer’s Journey
86% of Top Performers have target personas for content efforts vs. 60% avg. companies
At...
PLAN > Shared Calendar
85% of Top Performers manage a centralized calendar for content production vs. 44% avg.
Datavail’s Planning Evolution
•  More Integrated
Marketing Campaigns
•  Focus on Personas and
Identifying Content Gaps
•  ...
Datavail Results
•  Smarter Planning
•  More Relevant, Persona-
Based Content
•  Stronger Connection
between Content and
B...
EXECUTE > Campaigns
Grouping different types of content under a single campaign alleviates common content
challenges
✓
✓
✓
EXECUTE > Workflows
80% of top performers use workflows or templates to replicate the production of similar
assets vs. 45% ...
Datavail Execution Process More Efficient
•  Shared Process with
Workflows
•  Increase Volume and
Output, in Less Time
•  Tea...
Datavail Results
•  221 Content Assets
Produced (avg 2.4 pieces
per business day!)
•  30 Campaigns
•  Decreased Production...
Efficiency at Each Stage of Content Lifecycle
Plan and Execute are your foundational stages. You need to have a strong,
proc...
Efficiency at Each Stage of Content Lifecycle
Implementation of a marketing tool is the hidden stage underneath the
content ...
Results of Efficiency
Efficiency Leads to Confidence
•  Chaos Is Inefficient
•  Empower Team with
Clarity, Transparency
•  Confidence to Reach
Team Go...
What’s Next for Datavail?
Questions? Learn More!
bit.ly/datavailkapost bit.ly/MarketingInefficiency
Thank you!
How Datavail Built an Efficient Content Engine with Kapost
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How Datavail Built an Efficient Content Engine with Kapost

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Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo

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How Datavail Built an Efficient Content Engine with Kapost

  1. 1. ENGINE The Marketing Content
  2. 2. Agenda 1.  Why Efficiency Matters 2.  How to Build an Efficient Engine for Your Marketing Content – The Datavail Story 3.  Results of Efficient Processes
  3. 3. Why Efficiency Matters Content for Efficiency Experts: 2x More 163% Faster Same Resources
  4. 4. Current State of Marketing Content Operations
  5. 5. Marketers Are Settling for Inefficient Operations 52% of firms frequently miss deadlines from approval delays, collaboration, and “general chaos” in content production processes. “Managing the overall content process” is the top challenge for B2B marketers.
  6. 6. Inefficiency Defined Inefficient mid-large B2B companies waste $120K/year to produce the same volume of content as an efficient company. These companies are 240% slower in content production and produce 300% less content then efficient companies.
  7. 7. Why Efficiency Matters
  8. 8. Why Efficiency Matters to Datavail •  Content Chaos •  Team Struggling with Process •  Efficiency as Foundation for Measuring / Meeting KPIs (increase % and $ closed)
  9. 9. How to Build an Efficient Content Engine
  10. 10. Efficiency at Each Stage of Content Lifecycle Today’s focus: Setting up an efficient content operation. Plan Execute Distribute Optimize
  11. 11. PLAN > Personas & Buyer’s Journey 86% of Top Performers have target personas for content efforts vs. 60% avg. companies Attract Engage Retain Advocate
  12. 12. PLAN > Shared Calendar 85% of Top Performers manage a centralized calendar for content production vs. 44% avg.
  13. 13. Datavail’s Planning Evolution •  More Integrated Marketing Campaigns •  Focus on Personas and Identifying Content Gaps •  Collaboration vs. Status Checks (Kill the 2-Hour Status Meeting)
  14. 14. Datavail Results •  Smarter Planning •  More Relevant, Persona- Based Content •  Stronger Connection between Content and Business
  15. 15. EXECUTE > Campaigns Grouping different types of content under a single campaign alleviates common content challenges ✓ ✓ ✓
  16. 16. EXECUTE > Workflows 80% of top performers use workflows or templates to replicate the production of similar assets vs. 45% of avg. companies. •  No Visibility into Content Status •  Team Expectations •  Timeline Confusion •  Starting from Scratch
  17. 17. Datavail Execution Process More Efficient •  Shared Process with Workflows •  Increase Volume and Output, in Less Time •  Team Accountability and Visibility
  18. 18. Datavail Results •  221 Content Assets Produced (avg 2.4 pieces per business day!) •  30 Campaigns •  Decreased Production Time
  19. 19. Efficiency at Each Stage of Content Lifecycle Plan and Execute are your foundational stages. You need to have a strong, process-driven foundation to scale and optimize. Plan Execute Distribute Optimize
  20. 20. Efficiency at Each Stage of Content Lifecycle Implementation of a marketing tool is the hidden stage underneath the content lifecycle. Your marketing engine should deliver value quickly; to do so, keep things simple: Start small. Streamline workflows. Expose content. Do more with less. Plan Execute Distribute Optimize Ease of Implementation
  21. 21. Results of Efficiency
  22. 22. Efficiency Leads to Confidence •  Chaos Is Inefficient •  Empower Team with Clarity, Transparency •  Confidence to Reach Team Goals
  23. 23. What’s Next for Datavail?
  24. 24. Questions? Learn More! bit.ly/datavailkapost bit.ly/MarketingInefficiency
  25. 25. Thank you!

Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo

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