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reasons
to try
in just 15 minutes
christine viera
SVP Marketing, Kapost
@christineviera
1 2 3 4 5
65 percent of B2B content
is wasted.
Most of your
content is going
to waste
With Kapost, Your Content is ART:
Accessible
to internal
teams for
activation
Relevant buying stages
& personas
Trackable
by internal
activation
& impact
1 2 3 4 5
25 cents out of every
dollar spent on content is
lost on inefficiencies.
You have
no visibility
across teams
and channels
With Kapost, you get a clear line of sight
across your content pipeline
1 2 3 4 5
Coordinating
initiatives is a
mess.
72 percent of B2B marketers
regularly miss deadlines.
Kapost gives you the ability to easily assemble
initiatives and track major milestones
1 2 3 4 5
No one can find
relevant content
when they need it
most.
The top complaint of B2B
sales reps is that they can’t
find content to send to
prospects (65%).
Kapost makes it easy to find and share content.
1 2 3 4 5
You can’t tell what
content is being
activated.
Only 27 percent of B2B
marketers track content
utilization metrics.
Only Kapost offers the ability to track
internal use of content and the engagement
you’re generating.
Introducing the
Kapost Content Planner
Package
Sync to Gallery
Milestones ADD MILESTONE
Planned CompleteIn Progress
Content Type: Blog Post
Content ID: 89898
CONTENT STATE
Deadline
Saturday, 8/22/2015
Tradeshow
Saturday, 8/22/2015
Release
Saturday, 8/22/2015
Beta-Ready
Saturday, 8/22/2015
… …
August 2015
More Filters
9 10 11 1312 14 15
2 3 4 65 7 8
26 26 26 2626 26 1
Sun Mon Tues Wed Thurs Fri Sat
+ 3 More
+ 1 More
Review Blog Post
Customer Help Doc
UX Pass
Blog Post #1: User On-B
Review Blog Post
Customer Help Doc
Review Blog Post
Customer Help Doc
Finish User Research
Blog Post #1: User On-B
Review Wires
Blog Post #1: User On-B
Write Post
Blog Post #1: User On-B
Review Blog Post
Customer Help Doc
Write Post
Blog Post #1: User On-B
Review Blog Post
Customer Help Doc
Write Post
Blog Post #1: User On-B
Finish Designs
Fall E-Book
UX Pass
Blog Post #1: User On-B
Write Post
Blog Post #1: User On-B
Tasks
Sara McWhorterAcme Marketing Create New
All Key Dates
CampaignsContent Planned CompleteIn Progress
My Tasks All TasksToday Day Week Month
2 3 4 65 7 8
26 26 26 2626 26 1
Sun Mon Tues Wed Thurs Fri Sat
August 2015
More Filtersmpaigns Show Events
+ 3 More+ 1 More
Campaign Title
Milestone Type
Campaign Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
27
Planned CompleteIn Progress
ing
EDIT MILESTONES
Title
Content Type
Milestone Type
Content Campaign
Quickly add a Milestone to a new item by following the steps below. Choose either Content or Campaign,
select a type, and specifiy the milestone type.
Add a Milestone to Saturday, August 22
EXISTING ITEMNEW ITEM
Introducing the
Kapost Content Gallery Package
Shared Group 1
Shared Group 2
Shared Group 3
Shared Group 4
Shared Group 5
Shared Group 6
Shared Group 7
New Collection
Search for content or collections
Acme Marketing
All Content
Sales and Marketing…
Client Training Docs
Design Team
Case Studies
Blog Post Resources
New Hire Onboarding...
App Packages and Pri…
Sales and Marketing…
Client Training Docs
Design Team
COLLECTIONS
Web Conference PromoFour Ways to Kickstart Content Ideation with… No Collection(s)
No CampaignEditorial Styleguide Template +4 Collections
Sales EffortSix Common Buyer Persona Mistakes to Avoid +2 Collections
UX Testing ResearchIs Content the Trust Equalizer the Financial Ind… No Collection(s)
No CampaignNeed Content Ideas? Ask These Questions Collateral
New Marketing Research2015 Field Marketing - Palo Alto Case Studies
No CampaignFour Ways to Kickstart Content Ideation with… No Collection(s)
No CampaignSocial - Inefficiencies Webinar Case Studies
UX Testing ResearchSix Common Buyer Persona Mistakes to Avoid No Collection(s)
TYPE TITLE COLLECTION(S) CAMPAIGN
Why Deadlines Matter +5 Collections Client Onboarding
Select All−
Add Content to Collection
4
Content Type Persona RegionBuying Stage Campaign More Filters
+ Add Shared Collection
SHARED COLLECTIONS
Start Fast, Start Now!

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5 Reasons to Try Kapost in Just 15 Minutes

  • 2. christine viera SVP Marketing, Kapost @christineviera
  • 3. 1 2 3 4 5
  • 4. 65 percent of B2B content is wasted. Most of your content is going to waste
  • 5. With Kapost, Your Content is ART: Accessible to internal teams for activation Relevant buying stages & personas Trackable by internal activation & impact
  • 6. 1 2 3 4 5
  • 7. 25 cents out of every dollar spent on content is lost on inefficiencies. You have no visibility across teams and channels
  • 8. With Kapost, you get a clear line of sight across your content pipeline
  • 9. 1 2 3 4 5
  • 10. Coordinating initiatives is a mess. 72 percent of B2B marketers regularly miss deadlines.
  • 11. Kapost gives you the ability to easily assemble initiatives and track major milestones
  • 12. 1 2 3 4 5
  • 13. No one can find relevant content when they need it most. The top complaint of B2B sales reps is that they can’t find content to send to prospects (65%).
  • 14. Kapost makes it easy to find and share content.
  • 15. 1 2 3 4 5
  • 16. You can’t tell what content is being activated. Only 27 percent of B2B marketers track content utilization metrics.
  • 17. Only Kapost offers the ability to track internal use of content and the engagement you’re generating.
  • 18. Introducing the Kapost Content Planner Package Sync to Gallery Milestones ADD MILESTONE Planned CompleteIn Progress Content Type: Blog Post Content ID: 89898 CONTENT STATE Deadline Saturday, 8/22/2015 Tradeshow Saturday, 8/22/2015 Release Saturday, 8/22/2015 Beta-Ready Saturday, 8/22/2015 … … August 2015 More Filters 9 10 11 1312 14 15 2 3 4 65 7 8 26 26 26 2626 26 1 Sun Mon Tues Wed Thurs Fri Sat + 3 More + 1 More Review Blog Post Customer Help Doc UX Pass Blog Post #1: User On-B Review Blog Post Customer Help Doc Review Blog Post Customer Help Doc Finish User Research Blog Post #1: User On-B Review Wires Blog Post #1: User On-B Write Post Blog Post #1: User On-B Review Blog Post Customer Help Doc Write Post Blog Post #1: User On-B Review Blog Post Customer Help Doc Write Post Blog Post #1: User On-B Finish Designs Fall E-Book UX Pass Blog Post #1: User On-B Write Post Blog Post #1: User On-B Tasks Sara McWhorterAcme Marketing Create New All Key Dates CampaignsContent Planned CompleteIn Progress My Tasks All TasksToday Day Week Month 2 3 4 65 7 8 26 26 26 2626 26 1 Sun Mon Tues Wed Thurs Fri Sat August 2015 More Filtersmpaigns Show Events + 3 More+ 1 More Campaign Title Milestone Type Campaign Title Milestone Type Content Title Milestone Type Content Title Milestone Type Content Title Milestone Type Content Title Milestone Type Content Title Milestone Type 27 Planned CompleteIn Progress ing EDIT MILESTONES Title Content Type Milestone Type Content Campaign Quickly add a Milestone to a new item by following the steps below. Choose either Content or Campaign, select a type, and specifiy the milestone type. Add a Milestone to Saturday, August 22 EXISTING ITEMNEW ITEM
  • 19. Introducing the Kapost Content Gallery Package Shared Group 1 Shared Group 2 Shared Group 3 Shared Group 4 Shared Group 5 Shared Group 6 Shared Group 7 New Collection Search for content or collections Acme Marketing All Content Sales and Marketing… Client Training Docs Design Team Case Studies Blog Post Resources New Hire Onboarding... App Packages and Pri… Sales and Marketing… Client Training Docs Design Team COLLECTIONS Web Conference PromoFour Ways to Kickstart Content Ideation with… No Collection(s) No CampaignEditorial Styleguide Template +4 Collections Sales EffortSix Common Buyer Persona Mistakes to Avoid +2 Collections UX Testing ResearchIs Content the Trust Equalizer the Financial Ind… No Collection(s) No CampaignNeed Content Ideas? Ask These Questions Collateral New Marketing Research2015 Field Marketing - Palo Alto Case Studies No CampaignFour Ways to Kickstart Content Ideation with… No Collection(s) No CampaignSocial - Inefficiencies Webinar Case Studies UX Testing ResearchSix Common Buyer Persona Mistakes to Avoid No Collection(s) TYPE TITLE COLLECTION(S) CAMPAIGN Why Deadlines Matter +5 Collections Client Onboarding Select All− Add Content to Collection 4 Content Type Persona RegionBuying Stage Campaign More Filters + Add Shared Collection SHARED COLLECTIONS