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4. 65 percent of B2B content
is wasted.
Most of your
content is going
to waste
5. With Kapost, Your Content is ART:
Accessible
to internal
teams for
activation
Relevant buying stages
& personas
Trackable
by internal
activation
& impact
13. No one can find
relevant content
when they need it
most.
The top complaint of B2B
sales reps is that they can’t
find content to send to
prospects (65%).
16. You can’t tell what
content is being
activated.
Only 27 percent of B2B
marketers track content
utilization metrics.
17. Only Kapost offers the ability to track
internal use of content and the engagement
you’re generating.
18. Introducing the
Kapost Content Planner
Package
Sync to Gallery
Milestones ADD MILESTONE
Planned CompleteIn Progress
Content Type: Blog Post
Content ID: 89898
CONTENT STATE
Deadline
Saturday, 8/22/2015
Tradeshow
Saturday, 8/22/2015
Release
Saturday, 8/22/2015
Beta-Ready
Saturday, 8/22/2015
… …
August 2015
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+ 3 More
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Review Blog Post
Customer Help Doc
UX Pass
Blog Post #1: User On-B
Review Blog Post
Customer Help Doc
Review Blog Post
Customer Help Doc
Finish User Research
Blog Post #1: User On-B
Review Wires
Blog Post #1: User On-B
Write Post
Blog Post #1: User On-B
Review Blog Post
Customer Help Doc
Write Post
Blog Post #1: User On-B
Review Blog Post
Customer Help Doc
Write Post
Blog Post #1: User On-B
Finish Designs
Fall E-Book
UX Pass
Blog Post #1: User On-B
Write Post
Blog Post #1: User On-B
Tasks
Sara McWhorterAcme Marketing Create New
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August 2015
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+ 3 More+ 1 More
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Campaign Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
Content Title
Milestone Type
27
Planned CompleteIn Progress
ing
EDIT MILESTONES
Title
Content Type
Milestone Type
Content Campaign
Quickly add a Milestone to a new item by following the steps below. Choose either Content or Campaign,
select a type, and specifiy the milestone type.
Add a Milestone to Saturday, August 22
EXISTING ITEMNEW ITEM
19. Introducing the
Kapost Content Gallery Package
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New Collection
Search for content or collections
Acme Marketing
All Content
Sales and Marketing…
Client Training Docs
Design Team
Case Studies
Blog Post Resources
New Hire Onboarding...
App Packages and Pri…
Sales and Marketing…
Client Training Docs
Design Team
COLLECTIONS
Web Conference PromoFour Ways to Kickstart Content Ideation with… No Collection(s)
No CampaignEditorial Styleguide Template +4 Collections
Sales EffortSix Common Buyer Persona Mistakes to Avoid +2 Collections
UX Testing ResearchIs Content the Trust Equalizer the Financial Ind… No Collection(s)
No CampaignNeed Content Ideas? Ask These Questions Collateral
New Marketing Research2015 Field Marketing - Palo Alto Case Studies
No CampaignFour Ways to Kickstart Content Ideation with… No Collection(s)
No CampaignSocial - Inefficiencies Webinar Case Studies
UX Testing ResearchSix Common Buyer Persona Mistakes to Avoid No Collection(s)
TYPE TITLE COLLECTION(S) CAMPAIGN
Why Deadlines Matter +5 Collections Client Onboarding
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SHARED COLLECTIONS