The Museum Experience as Digital First: Strategic Approaches to Content, Conversation and Audience Engagement
1. The Museum Experience
as Digital First
Strategic Approaches to Content, Conversation
and Audience Engagement
Plateforme 10. Rising to the Challenge. Digital Innovation in Museums
Le Musée au défi. Quels rôles pour l’innovation numérique?
Lausanne, Switzerland, April 28, 2018. Kajsa Hartig, Nordiska museet / Nordic Museum, Stockholm, Sweden
3. Mobile phone the most
common way of
accessing internet.
Age 12–55 in Sweden
http://www.soi2017.se/allmant-om-utvecklingen/allmant-om-internet-sammanfattning
5. “Most people’s experience of World
Heritage is now a digital one… this shift
in ‘visitation’ means many people who
engage with World Heritage will never
physically travel to the actual site.”
Cristina Garduño Freeman
Postdoctoral Research Fellow, Australian Centre for Architectural History, Urban and Cultural Heritage (ACAHUCH),
University of Melbourne
6. “Most people’s experience of World
Heritage is now a digital one… this shift
in ‘visitation’ means many people who
engage with World Heritage will never
physically travel to the actual site.”
Cristina Garduño Freeman
Postdoctoral Research Fellow, Australian Centre for Architectural History, Urban and Cultural Heritage (ACAHUCH),
University of Melbourne
#digitalonly
8. Connectors between people, time
and worlds, spaces for
conversation and discussion, and
a place for social action to be
initiated.
@johanlindblom, @DariusAryaDigs and @mpathyDesigns
9. Value-added content and
sustainable conversation with the
purpose of audience engagement,
as part of the museum experience
starting online and delivered across
the museum ecosystem.
14. This is not
content!
Source: Wikimedia Commons.
Read more: https://medium.com/@johanbelin/social-is-
killing-content-and-maybe-itself-in-the-process-
17f1d06332ba
22. What we did
Online competition
Blog – guest posts and experts
Social media content
Social media takeovers
Behind the scenes meeting
Open lecture with experts
Swedish Cosplay Championships
27. What we did
Sponsored posts in social media
Online collecting
Dialogue with informants
Interviews with organizers of events
Social anthropologist analysing the stories
28. Success factors
What we learned
Photo: bernavazqueze, Flickr, CC-BY-SA, https://flic.kr/p/dAtzGK
29. 1. Create great content
2. Take part in ongoing online
conversations in a personal way,
responsive and with emotions.
30. 1. Sustainable conversation
2. High quality content delivering real
value
3. Time and space for experimenting
4. Cross departmental teams
31. 1. Museum experience = Digital first
2. Museum experience ≠exhibition only
3. Museum experience = ecosystem
32. Success comes when we
have capacity to combine awe
with sustainable conversation
and new perspectives – in the
entire museum ecosystem.