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A Digital Mindset
Museum Next Tech, Berlin, October 30, 2017
Kajsa Hartig, Nordiska museet/Nordic Museum, Sweden
Strategy
Experiment
Implement
Mindset
Strategy
Stable infra-
structure
Efficient use
of digital
Empower
the audience
Skills and
mindsets for
the digital era
#digitalfirst
The Nordic Museum
digital strategy
• Infrastructure
• Mindset and methods
• Collecting
• Content development
• Engagement
• Insight
• Implementation
Foto: NASA, Flickr Commons, https://flic.kr/p/LLMMK6
Mindset &
culture
Yoel Ben-Avraham, Flickr, CC-BY-ND, https://flic.kr/p/ehoEq3
Photo: DVIDSHUB, Flickr, CC-BY
Time and space to learn
how to develop new ideas,
confidently make new
decisions, and to execute
innovative projects
#DigitalFirst
A Digital Mindset
Building an experience that
starts online
Collaboration
Conversation
Engagement
Storytelling
Etc…
Online
SMU Central University Libraries, The Halliburton Labs, https://flic.kr/p/dLztvR
Experiment
2016: 2 pilots
1) Engagement initiative (48 h)
2) Competition (5 months)
Cosplay supernatural beings
A Digital Mindset
Instagram
Most commented image on our Instagram
account in 2016!
Programme activities
70 people attending!
Behind the scenes
Meet the experts
Instagram takeover
Livestreaming and posts
• Discovery
• Ideation
• Pilot testing
• Evaluation
Pilot 1
• Discovery
• Ideation
• Pilot testing
• Evaluation
• Discovery
• Ideation
• Collaboration
• Campaigning
• Evaluation
Pilot 1
Pilot 2
A Digital Mindset
What did this
dedicated time and
space do for us?
Learn how to answer the question
What’s in it
for me?
• Introducing digital
tools/arenas/channels in a new
way
• Building digital mindsets in the
group
• Ideation in a multi-disciplinary
group
What else did we learn?
• Creating awareness in the museum
• Exposing weak spots in our regular work
models
• Learning how to overcome uncertainty
• Practicing agile
…and…
• Experimentation and
exploration!
• Taking ownership of the process
…Most important of all…
We go from learning how to
make the right choices to
actually create a great
outcome on the basis of the
right choices.
Foto: NASA, https://flic.kr/p/M1rgPR
Implementation
Online
conversation
Engagement
initiatives
Infrastructure Methods
Collaboration
Mindset
Online collecting
#openstockholm
#openstockholm
”I wrote ”Me Too" on Facebook
and embroidered the same on
tablecloths. …Embroidery is not
overlooked and replaced by a
photo of a dinner, a kitten or a
meme. The embroidery is there
to stay. At the desk, on the table
or on the wall or wherever you
want.”
Embroidery by Malin Fredenfeldt.
#metoo
#metoo
A Digital Mindset
The mission control room
Thank you!
Kajsa Hartig / @kajsahartig
Digital Interaction, Nordiska museet/Nordic Museum
Stockholm, Sweden

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