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A Digital Mindset

Presentation at Museum Next TECH, Berlin, Oct 30, 2017.

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A Digital Mindset

  1. 1. A Digital Mindset Museum Next Tech, Berlin, October 30, 2017 Kajsa Hartig, Nordiska museet/Nordic Museum, Sweden
  2. 2. Strategy Experiment Implement Mindset
  3. 3. Strategy
  4. 4. Stable infra- structure
  5. 5. Efficient use of digital
  6. 6. Empower the audience
  7. 7. Skills and mindsets for the digital era
  8. 8. #digitalfirst
  9. 9. The Nordic Museum digital strategy • Infrastructure • Mindset and methods • Collecting • Content development • Engagement • Insight • Implementation
  10. 10. Foto: NASA, Flickr Commons, https://flic.kr/p/LLMMK6 Mindset & culture
  11. 11. Yoel Ben-Avraham, Flickr, CC-BY-ND, https://flic.kr/p/ehoEq3
  12. 12. Photo: DVIDSHUB, Flickr, CC-BY
  13. 13. Time and space to learn how to develop new ideas, confidently make new decisions, and to execute innovative projects
  14. 14. #DigitalFirst
  15. 15. Building an experience that starts online
  16. 16. Collaboration Conversation Engagement Storytelling Etc… Online
  17. 17. SMU Central University Libraries, The Halliburton Labs, https://flic.kr/p/dLztvR Experiment
  18. 18. 2016: 2 pilots 1) Engagement initiative (48 h) 2) Competition (5 months)
  19. 19. Cosplay supernatural beings
  20. 20. Instagram Most commented image on our Instagram account in 2016!
  21. 21. Programme activities 70 people attending!
  22. 22. Behind the scenes Meet the experts
  23. 23. Instagram takeover Livestreaming and posts
  24. 24. • Discovery • Ideation • Pilot testing • Evaluation Pilot 1
  25. 25. • Discovery • Ideation • Pilot testing • Evaluation • Discovery • Ideation • Collaboration • Campaigning • Evaluation Pilot 1 Pilot 2
  26. 26. What did this dedicated time and space do for us?
  27. 27. Learn how to answer the question What’s in it for me?
  28. 28. • Introducing digital tools/arenas/channels in a new way • Building digital mindsets in the group • Ideation in a multi-disciplinary group What else did we learn?
  29. 29. • Creating awareness in the museum • Exposing weak spots in our regular work models • Learning how to overcome uncertainty • Practicing agile …and…
  30. 30. • Experimentation and exploration! • Taking ownership of the process …Most important of all…
  31. 31. We go from learning how to make the right choices to actually create a great outcome on the basis of the right choices.
  32. 32. Foto: NASA, https://flic.kr/p/M1rgPR Implementation
  33. 33. Online conversation Engagement initiatives Infrastructure Methods Collaboration Mindset Online collecting
  34. 34. #openstockholm
  35. 35. #openstockholm
  36. 36. ”I wrote ”Me Too" on Facebook and embroidered the same on tablecloths. …Embroidery is not overlooked and replaced by a photo of a dinner, a kitten or a meme. The embroidery is there to stay. At the desk, on the table or on the wall or wherever you want.” Embroidery by Malin Fredenfeldt. #metoo
  37. 37. #metoo
  38. 38. The mission control room
  39. 39. Thank you! Kajsa Hartig / @kajsahartig Digital Interaction, Nordiska museet/Nordic Museum Stockholm, Sweden

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