There is a war for our attention … and we are losing. Mounting research suggests we are being driven to a state of near-constant distraction by an onslaught of message notifications and the overwhelming temptation to multitask in the always-on, connected world. However, research shows multitasking makes us less effective, increases mistakes and stress, and costs the global economy an estimated $450 billion annually.
1. HIGH CO$TOF
THE
Multitasking is a fact of our modern, connected life. However, research
shows it makes us less effective, increases mistakes and stress, and costs
the global economy an estimated $450 billion annually.[1]
In addition to "unplugging," tools like video conferencing can help
people multitask less and focus more during meetings and even
one-to-one conversations.
The Distraction Economy
Temptation is a constant companion…
The average person
checks their phone
150
times per day. [2]
We can’t focus…
Average time
spent on a task
before interruption*[3]...
What was I working on?
25
It takes more than 25 MINUTES, on average,
to resume a task after being interrupted.[3]
Negative Impacts
MULTITASKERS
Take
experience a
%
And make
up to
50 to
40 DROP longer
in productivity
%
accomplish
across the board
A SINGLE TASK
HEAVY
MULTITASKING
-15
50%
MORE
ERRORS [4]
3X MORE THAN
the effect of
smoking
can temporarily
LOWER IQ
CANNABIS [5]
UP TO 15 POINTS
Multitasking in Meetings
25 MILLION MEETINGS
take place daily in America.[6]
IN OUR SURVEY, AMONG INFORMATION WORKERS
92%
41%
admitted they
multitask during
meetings
admitted to doing
it often or all
the time[7]
PEOPLE ARE MOST LIKELY TO MULTITASK DURING... [7]
PHONE CONFERENCE CALLS
57%
WEB CONFERENCE CALLS
23%
IN-PERSON MEETINGS
16%
VIDEO CONFERENCES
4%
PEOPLE ARE LEAST LIKELY TO
MULTITASK DURING VIDEO CONFERENCES
TOP VIDEO CONFERENCING BENEFITS:
Increased
effectiveness/
productivity
Increased
impact of
discussions
Expedited
decisionmaking [8]
SOURCES:
[1] The Effects of Multitasking on Organizations (Realization, 2013)
[2] T-Mobile (2012)
[3] Dr. Gloria Mark (Research, 2013) *Information professionals
[4] Brain Rules, by John Medina (2008)
[5] Infomania, by Dr. Glenn Wilson (University of London, 2005)
[6] Meetings: Time Wasted or Well Spent? (Ayers Report, 2013)
[7] Meeting Behavior Survey (SurveyMonkey, 2013)
[8] The New Business Case for Video Conferencing (Wainhouse Research, 2013)
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