SlideShare una empresa de Scribd logo
1 de 2
Descargar para leer sin conexión
2014 DISPLAY ADVERTISING ECOSYSTEM EUROPE 
PUBLISHERS 
ADVERTISERS 
WWW.IMPROVEDIGITAL.COM 
Agencies 
Agency Trading Desks 
Trading Desks 
Created & Published by 
Data Providers & Solutions 
Buying Solutions 
Trading Solutions & Exchanges 
Selling Solutions 
Sales Houses & Ad Networks 
Delivery systems, Tools, Analytics, Verification, Privacy
SALES HOUSES & AD NETWORKS 
An outsourced capability to advertisers, agencies and 
publishers to sell and buy media. Sales Houses often 
work on an exclusive basis for publishers, selling both 
standard and customized advertising to advertisers and 
agencies. Ad networks may have a general approach 
or specialise in a certain area such as retargeting, 
audience targeting, mobile, video or affiliate marketing. 
AGENCY 
An advertising agency or media agency is a service 
business dedicated to creating, planning, and handling 
advertising (and sometimes other forms of promotion) for 
its clients. An ad agency is independent from the client 
and provides an outside point of view to the effort of 
selling the client’s products or services. An agency can 
also handle overall marketing and branding strategies 
and sales promotions for its clients. (source: Wikipedia) 
DATA PROVIDERS & SOLUTIONS 
Data providers collect, compile and sell (anonymous) data 
on (online) consumers. The data management platforms 
manage, protect and collect the data from dif¬ferent 
online and offline sources and turn it into actionable 
information that can be used by buyers and sellers. 
DELIVERY SYSTEMS, TOOLS, 
ANALYTICS, VERIFICATION & 
PRIVACY 
Delivery systems, tools and analytics are the technologies that 
provide specific features to the advertising eco system. They 
ensure different types of ads are served, measured & validated, 
provide safety & privacy features to advertisers & publishers, 
offer unique targeting methods for advertising campaigns, 
provide simplified tag management or billing support. 
AGENCY TRADING DESK 
The specialised arms of larger media buying agency groups that 
use either proprietary technology or a demand side platform 
(DSP) to buy and optimise media and audiences, often in real 
time, on ad exchanges, ad networks, sell side platforms (SSPs) 
and other available inventory sources they are connected with. 
SELLING SOLUTIONS 
Technology platforms focused on enabling media owners 
to automate the selling of online media in real-time 
and maximizing their revenue. They offer an efficient, 
automated and secure way to tap into the different sources 
of demand that are available, manage yields and provide 
insight into the various revenue streams and audiences. 
BUYING SOLUTIONS 
Technology platforms focused on the automation of 
media buying for agencies, trading desks and advertisers. 
Buying solutions are connected with many different 
in¬ventory sources such as ad exchanges, ad networks 
and sell side platforms (SSPs). They offer benefits 
such as workflow simplification, integrated reporting, 
algorithmic media buying, creative optimisation, data 
management and Real-Time Bidding (RTB) capabilities. 
TRADING SOLUTIONS & 
EXCHANGES 
Technology platforms and marketplaces that connect supply 
and demand and facilitate the connection in between. They 
automate the buying and selling of online media in real-time 
and are often enhanced by specific buy or sell side features. 
2014 DISPLAY ADVERTISING ECOSYSTEM EUROPE 
TRADING DESK 
Independent companies specialised in efficiently buying 
and optimising media and audiences. Work for adverti-sers 
and agencies, often in real time on ad exchanges, 
ad networks, SSPs and across other available inventory 
sources they are connected with. They work either through 
proprietary- or license DSP technology. 
CONTACT 
Improve Digital Head Office 
Van Diemenstraat 192 
1013 CP Amsterdam 
+31 (0) 202 620 277 
www.improvedigital.com

Más contenido relacionado

La actualidad más candente

MOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationMOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationHans Smellinckx
 
Position Description 2015_FINAL
Position Description 2015_FINALPosition Description 2015_FINAL
Position Description 2015_FINALRicci Hoffman
 
CRE8 Group Marketing and Public Relations Presentation
CRE8 Group Marketing and Public Relations PresentationCRE8 Group Marketing and Public Relations Presentation
CRE8 Group Marketing and Public Relations PresentationCRE8 Group
 
SAP Is-Media Advertising Management
SAP Is-Media Advertising ManagementSAP Is-Media Advertising Management
SAP Is-Media Advertising Managementsivasap
 
How to Be a Product Marketer
How to Be a Product MarketerHow to Be a Product Marketer
How to Be a Product MarketerRodan Zadeh
 
So, you want to be a product marketer? Here's how.
So, you want to be a product marketer? Here's how.So, you want to be a product marketer? Here's how.
So, you want to be a product marketer? Here's how.Carole Gunst
 
IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...
IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...
IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...IAB Europe
 
MRKT PRESTATIONS(2)
MRKT PRESTATIONS(2)MRKT PRESTATIONS(2)
MRKT PRESTATIONS(2)shane51
 
My XEROX Experience (Javier Nieves Garrudo)
My XEROX Experience (Javier Nieves Garrudo)My XEROX Experience (Javier Nieves Garrudo)
My XEROX Experience (Javier Nieves Garrudo)Javier Nieves Garrudo
 
How to use social media for marketing
How to use social media for marketingHow to use social media for marketing
How to use social media for marketingStefania Borchia
 

La actualidad más candente (18)

Unfold The MarTechs Force
Unfold The MarTechs ForceUnfold The MarTechs Force
Unfold The MarTechs Force
 
MOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automationMOOOSE multichannel distributed marketing automation
MOOOSE multichannel distributed marketing automation
 
MHBT - Integrated Marketing Programs
MHBT - Integrated Marketing ProgramsMHBT - Integrated Marketing Programs
MHBT - Integrated Marketing Programs
 
Insights offerings
Insights offeringsInsights offerings
Insights offerings
 
Position Description 2015_FINAL
Position Description 2015_FINALPosition Description 2015_FINAL
Position Description 2015_FINAL
 
CRE8 Group Marketing and Public Relations Presentation
CRE8 Group Marketing and Public Relations PresentationCRE8 Group Marketing and Public Relations Presentation
CRE8 Group Marketing and Public Relations Presentation
 
Sharability
SharabilitySharability
Sharability
 
SAP Is-Media Advertising Management
SAP Is-Media Advertising ManagementSAP Is-Media Advertising Management
SAP Is-Media Advertising Management
 
VC
VCVC
VC
 
Greg Bio Sheet
Greg Bio SheetGreg Bio Sheet
Greg Bio Sheet
 
How to Be a Product Marketer
How to Be a Product MarketerHow to Be a Product Marketer
How to Be a Product Marketer
 
So, you want to be a product marketer? Here's how.
So, you want to be a product marketer? Here's how.So, you want to be a product marketer? Here's how.
So, you want to be a product marketer? Here's how.
 
IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...
IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...
IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...
 
Sap is media course content
Sap is media course contentSap is media course content
Sap is media course content
 
MRKT PRESTATIONS(2)
MRKT PRESTATIONS(2)MRKT PRESTATIONS(2)
MRKT PRESTATIONS(2)
 
Who are 3Sixty
Who are 3SixtyWho are 3Sixty
Who are 3Sixty
 
My XEROX Experience (Javier Nieves Garrudo)
My XEROX Experience (Javier Nieves Garrudo)My XEROX Experience (Javier Nieves Garrudo)
My XEROX Experience (Javier Nieves Garrudo)
 
How to use social media for marketing
How to use social media for marketingHow to use social media for marketing
How to use social media for marketing
 

Destacado

7 grandes ventajas del interim marketing
7 grandes ventajas del interim marketing7 grandes ventajas del interim marketing
7 grandes ventajas del interim marketingJosé Ramón Valle
 
Redes Publicitarias en el Mercado Digital Español
Redes Publicitarias en el Mercado Digital EspañolRedes Publicitarias en el Mercado Digital Español
Redes Publicitarias en el Mercado Digital EspañolIAB Spain
 
Que puedo aportar a tu empresa jose ramon valle
Que puedo aportar a tu empresa   jose ramon valleQue puedo aportar a tu empresa   jose ramon valle
Que puedo aportar a tu empresa jose ramon valleJosé Ramón Valle
 
Plan de marketing tienda de juguetes v3.2
Plan de marketing tienda de juguetes v3.2Plan de marketing tienda de juguetes v3.2
Plan de marketing tienda de juguetes v3.2José Ramón Valle
 
Plan de comunicacion fabricante de EPIs
Plan de comunicacion fabricante de EPIsPlan de comunicacion fabricante de EPIs
Plan de comunicacion fabricante de EPIsJosé Ramón Valle
 
Plan de comunicacion productos para personas discapacitadas
Plan de comunicacion productos para personas discapacitadasPlan de comunicacion productos para personas discapacitadas
Plan de comunicacion productos para personas discapacitadasJosé Ramón Valle
 
Plan de social media. Inmobiliaria
Plan de social media. InmobiliariaPlan de social media. Inmobiliaria
Plan de social media. InmobiliariaJosé Ramón Valle
 
Iab_estudio sobre redes sociales en internet
Iab_estudio sobre redes sociales en internetIab_estudio sobre redes sociales en internet
Iab_estudio sobre redes sociales en internetJosé Ramón Valle
 
Plan de marketing empresa software industrial
Plan de marketing empresa software industrialPlan de marketing empresa software industrial
Plan de marketing empresa software industrialJosé Ramón Valle
 
Generacion de valor a traves de la marca christopher smith - brand smith
Generacion de valor a traves de la marca   christopher smith - brand smithGeneracion de valor a traves de la marca   christopher smith - brand smith
Generacion de valor a traves de la marca christopher smith - brand smithJosé Ramón Valle
 
Retos de futuro del email marketing gerardo raido
Retos de futuro del email marketing   gerardo raidoRetos de futuro del email marketing   gerardo raido
Retos de futuro del email marketing gerardo raidoJosé Ramón Valle
 
Posicionamiento internacional en buscadores ft walqa fernando maciá
Posicionamiento internacional en buscadores ft walqa fernando maciáPosicionamiento internacional en buscadores ft walqa fernando maciá
Posicionamiento internacional en buscadores ft walqa fernando maciáHuman Level
 

Destacado (20)

7 grandes ventajas del interim marketing
7 grandes ventajas del interim marketing7 grandes ventajas del interim marketing
7 grandes ventajas del interim marketing
 
Redes publicitarias
Redes publicitariasRedes publicitarias
Redes publicitarias
 
Redes Publicitarias en el Mercado Digital Español
Redes Publicitarias en el Mercado Digital EspañolRedes Publicitarias en el Mercado Digital Español
Redes Publicitarias en el Mercado Digital Español
 
Que puedo aportar a tu empresa jose ramon valle
Que puedo aportar a tu empresa   jose ramon valleQue puedo aportar a tu empresa   jose ramon valle
Que puedo aportar a tu empresa jose ramon valle
 
Plan de marketing tienda de juguetes v3.2
Plan de marketing tienda de juguetes v3.2Plan de marketing tienda de juguetes v3.2
Plan de marketing tienda de juguetes v3.2
 
Plan de comunicacion fabricante de EPIs
Plan de comunicacion fabricante de EPIsPlan de comunicacion fabricante de EPIs
Plan de comunicacion fabricante de EPIs
 
Plan de comunicacion productos para personas discapacitadas
Plan de comunicacion productos para personas discapacitadasPlan de comunicacion productos para personas discapacitadas
Plan de comunicacion productos para personas discapacitadas
 
Plan de social media. Inmobiliaria
Plan de social media. InmobiliariaPlan de social media. Inmobiliaria
Plan de social media. Inmobiliaria
 
Qué puedo ofrecer a una empresa?
Qué puedo ofrecer a una empresa?Qué puedo ofrecer a una empresa?
Qué puedo ofrecer a una empresa?
 
Iab_estudio sobre redes sociales en internet
Iab_estudio sobre redes sociales en internetIab_estudio sobre redes sociales en internet
Iab_estudio sobre redes sociales en internet
 
Branding
BrandingBranding
Branding
 
Plan de marketing empresa software industrial
Plan de marketing empresa software industrialPlan de marketing empresa software industrial
Plan de marketing empresa software industrial
 
Herramientas de marketing
Herramientas de marketingHerramientas de marketing
Herramientas de marketing
 
Generacion de valor a traves de la marca christopher smith - brand smith
Generacion de valor a traves de la marca   christopher smith - brand smithGeneracion de valor a traves de la marca   christopher smith - brand smith
Generacion de valor a traves de la marca christopher smith - brand smith
 
PG 2011 Equipamiento
PG 2011 EquipamientoPG 2011 Equipamiento
PG 2011 Equipamiento
 
Retos de futuro del email marketing gerardo raido
Retos de futuro del email marketing   gerardo raidoRetos de futuro del email marketing   gerardo raido
Retos de futuro del email marketing gerardo raido
 
Observatorio redes sociales 2011
Observatorio redes sociales 2011 Observatorio redes sociales 2011
Observatorio redes sociales 2011
 
Guia cookies
Guia cookiesGuia cookies
Guia cookies
 
Posicionamiento internacional en buscadores ft walqa fernando maciá
Posicionamiento internacional en buscadores ft walqa fernando maciáPosicionamiento internacional en buscadores ft walqa fernando maciá
Posicionamiento internacional en buscadores ft walqa fernando maciá
 
Curso instagram
Curso instagramCurso instagram
Curso instagram
 

Similar a Display Advertising

Display Edvertising Ecosystem Europe - 2015
Display Edvertising Ecosystem Europe - 2015Display Edvertising Ecosystem Europe - 2015
Display Edvertising Ecosystem Europe - 2015Romain Fonnier
 
2015 display advertising ecosystem europe - Improve Digital
2015 display advertising ecosystem europe - Improve Digital2015 display advertising ecosystem europe - Improve Digital
2015 display advertising ecosystem europe - Improve DigitalRomain Fonnier
 
2015 DISPLAY ADVERTISING ECOSYSTEM EUROPE
2015 DISPLAY ADVERTISING ECOSYSTEM EUROPE2015 DISPLAY ADVERTISING ECOSYSTEM EUROPE
2015 DISPLAY ADVERTISING ECOSYSTEM EUROPEDmytro Lysiuk
 
2015 Video Advertising ecosystem europe - Improve Digital
2015 Video Advertising ecosystem europe - Improve Digital2015 Video Advertising ecosystem europe - Improve Digital
2015 Video Advertising ecosystem europe - Improve DigitalRomain Fonnier
 
Improve Digital - 2016 Video Advertising Ecosystem Europe
Improve Digital - 2016 Video Advertising Ecosystem EuropeImprove Digital - 2016 Video Advertising Ecosystem Europe
Improve Digital - 2016 Video Advertising Ecosystem EuropeIAB Europe
 
Improve Digital - 2016 Display Advertising Ecosystem Europe
Improve Digital - 2016 Display Advertising Ecosystem EuropeImprove Digital - 2016 Display Advertising Ecosystem Europe
Improve Digital - 2016 Display Advertising Ecosystem EuropeIAB Europe
 
2017 Display Advertising Ecosystem Europe
2017 Display Advertising Ecosystem Europe2017 Display Advertising Ecosystem Europe
2017 Display Advertising Ecosystem EuropeRomain Fonnier
 
2017 Video Advertising Ecosystem Europe
2017 Video Advertising Ecosystem Europe2017 Video Advertising Ecosystem Europe
2017 Video Advertising Ecosystem EuropeRomain Fonnier
 
2019 programmatic advertising ecosystem europe
2019 programmatic advertising ecosystem europe2019 programmatic advertising ecosystem europe
2019 programmatic advertising ecosystem europeRomain Fonnier
 
2018 Display Advertising Ecosystem Europe
2018 Display Advertising Ecosystem Europe2018 Display Advertising Ecosystem Europe
2018 Display Advertising Ecosystem EuropeRomain Fonnier
 
Ad Display Lumascape
Ad Display LumascapeAd Display Lumascape
Ad Display LumascapeBrett Landon
 
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014MIT: Planet Adtech - Ad Tech Guide for marketers March 2014
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014Brian Crotty
 
Digital Signage Software - ADmiradn
Digital Signage Software - ADmiradnDigital Signage Software - ADmiradn
Digital Signage Software - ADmiradnKevin Sigliano
 
Online advertising: simple slides that explain how it works
Online advertising: simple slides that explain how it worksOnline advertising: simple slides that explain how it works
Online advertising: simple slides that explain how it worksirenella89
 
Synerise Press Kit
Synerise Press KitSynerise Press Kit
Synerise Press KitSynerise
 
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
 
What is ad tech and its types
What is ad tech and its typesWhat is ad tech and its types
What is ad tech and its typesDjax technologies
 
TKM: A Glossary of Terms for MarTech (Marketing Technology)
TKM: A Glossary of Terms for MarTech (Marketing Technology)TKM: A Glossary of Terms for MarTech (Marketing Technology)
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
 
What is Ad Tech.pdf
What is Ad Tech.pdfWhat is Ad Tech.pdf
What is Ad Tech.pdfCiente
 

Similar a Display Advertising (20)

Display Edvertising Ecosystem Europe - 2015
Display Edvertising Ecosystem Europe - 2015Display Edvertising Ecosystem Europe - 2015
Display Edvertising Ecosystem Europe - 2015
 
2015 display advertising ecosystem europe - Improve Digital
2015 display advertising ecosystem europe - Improve Digital2015 display advertising ecosystem europe - Improve Digital
2015 display advertising ecosystem europe - Improve Digital
 
2015 DISPLAY ADVERTISING ECOSYSTEM EUROPE
2015 DISPLAY ADVERTISING ECOSYSTEM EUROPE2015 DISPLAY ADVERTISING ECOSYSTEM EUROPE
2015 DISPLAY ADVERTISING ECOSYSTEM EUROPE
 
2015 Video Advertising ecosystem europe - Improve Digital
2015 Video Advertising ecosystem europe - Improve Digital2015 Video Advertising ecosystem europe - Improve Digital
2015 Video Advertising ecosystem europe - Improve Digital
 
Improve Digital - 2016 Video Advertising Ecosystem Europe
Improve Digital - 2016 Video Advertising Ecosystem EuropeImprove Digital - 2016 Video Advertising Ecosystem Europe
Improve Digital - 2016 Video Advertising Ecosystem Europe
 
Improve Digital - 2016 Display Advertising Ecosystem Europe
Improve Digital - 2016 Display Advertising Ecosystem EuropeImprove Digital - 2016 Display Advertising Ecosystem Europe
Improve Digital - 2016 Display Advertising Ecosystem Europe
 
2017 Display Advertising Ecosystem Europe
2017 Display Advertising Ecosystem Europe2017 Display Advertising Ecosystem Europe
2017 Display Advertising Ecosystem Europe
 
2017 Video Advertising Ecosystem Europe
2017 Video Advertising Ecosystem Europe2017 Video Advertising Ecosystem Europe
2017 Video Advertising Ecosystem Europe
 
2019 programmatic advertising ecosystem europe
2019 programmatic advertising ecosystem europe2019 programmatic advertising ecosystem europe
2019 programmatic advertising ecosystem europe
 
2018 Display Advertising Ecosystem Europe
2018 Display Advertising Ecosystem Europe2018 Display Advertising Ecosystem Europe
2018 Display Advertising Ecosystem Europe
 
Ad Display Lumascape
Ad Display LumascapeAd Display Lumascape
Ad Display Lumascape
 
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014MIT: Planet Adtech - Ad Tech Guide for marketers March 2014
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014
 
Digital Signage Software - ADmiradn
Digital Signage Software - ADmiradnDigital Signage Software - ADmiradn
Digital Signage Software - ADmiradn
 
Online advertising: simple slides that explain how it works
Online advertising: simple slides that explain how it worksOnline advertising: simple slides that explain how it works
Online advertising: simple slides that explain how it works
 
Synerise Press Kit
Synerise Press KitSynerise Press Kit
Synerise Press Kit
 
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
 
What is ad tech and its types
What is ad tech and its typesWhat is ad tech and its types
What is ad tech and its types
 
TKM: A Glossary of Terms for MarTech (Marketing Technology)
TKM: A Glossary of Terms for MarTech (Marketing Technology)TKM: A Glossary of Terms for MarTech (Marketing Technology)
TKM: A Glossary of Terms for MarTech (Marketing Technology)
 
What is a DSP?
What is a DSP?What is a DSP?
What is a DSP?
 
What is Ad Tech.pdf
What is Ad Tech.pdfWhat is Ad Tech.pdf
What is Ad Tech.pdf
 

Más de José Ramón Valle

Campañas de Email Marketing y Generación de contenidos
Campañas de Email Marketing y Generación de contenidosCampañas de Email Marketing y Generación de contenidos
Campañas de Email Marketing y Generación de contenidosJosé Ramón Valle
 
Barometro sobre la digitalizacion de la pyme
Barometro sobre la digitalizacion de la pymeBarometro sobre la digitalizacion de la pyme
Barometro sobre la digitalizacion de la pymeJosé Ramón Valle
 
La experiencia de cliente en un entorno multicanal fernando rivero-tatum
La experiencia de cliente en un entorno multicanal   fernando rivero-tatumLa experiencia de cliente en un entorno multicanal   fernando rivero-tatum
La experiencia de cliente en un entorno multicanal fernando rivero-tatumJosé Ramón Valle
 
Observatorio de redes sociales
Observatorio de redes socialesObservatorio de redes sociales
Observatorio de redes socialesJosé Ramón Valle
 
Our mobile planet global smartphone users study 2012 (2)
Our mobile planet global smartphone users study 2012 (2)Our mobile planet global smartphone users study 2012 (2)
Our mobile planet global smartphone users study 2012 (2)José Ramón Valle
 
Presentacion curso Especializacion en marketing digital
Presentacion curso Especializacion en marketing digitalPresentacion curso Especializacion en marketing digital
Presentacion curso Especializacion en marketing digitalJosé Ramón Valle
 
Observatorio redes sociales 2011 bbva microsoft
Observatorio redes sociales 2011 bbva microsoftObservatorio redes sociales 2011 bbva microsoft
Observatorio redes sociales 2011 bbva microsoftJosé Ramón Valle
 
Comunicacion en periodo de crisis
Comunicacion en periodo de crisisComunicacion en periodo de crisis
Comunicacion en periodo de crisisJosé Ramón Valle
 
The community manager reporting
The community manager reportingThe community manager reporting
The community manager reportingJosé Ramón Valle
 

Más de José Ramón Valle (15)

Campañas de Email Marketing y Generación de contenidos
Campañas de Email Marketing y Generación de contenidosCampañas de Email Marketing y Generación de contenidos
Campañas de Email Marketing y Generación de contenidos
 
Sic lazaro company profile
Sic lazaro company profileSic lazaro company profile
Sic lazaro company profile
 
Informe eEspaña-13
Informe eEspaña-13Informe eEspaña-13
Informe eEspaña-13
 
Barometro sobre la digitalizacion de la pyme
Barometro sobre la digitalizacion de la pymeBarometro sobre la digitalizacion de la pyme
Barometro sobre la digitalizacion de la pyme
 
Plan de marketing online
Plan de marketing onlinePlan de marketing online
Plan de marketing online
 
La experiencia de cliente en un entorno multicanal fernando rivero-tatum
La experiencia de cliente en un entorno multicanal   fernando rivero-tatumLa experiencia de cliente en un entorno multicanal   fernando rivero-tatum
La experiencia de cliente en un entorno multicanal fernando rivero-tatum
 
Observatorio de redes sociales
Observatorio de redes socialesObservatorio de redes sociales
Observatorio de redes sociales
 
Our mobile planet global smartphone users study 2012 (2)
Our mobile planet global smartphone users study 2012 (2)Our mobile planet global smartphone users study 2012 (2)
Our mobile planet global smartphone users study 2012 (2)
 
Presentacion curso Especializacion en marketing digital
Presentacion curso Especializacion en marketing digitalPresentacion curso Especializacion en marketing digital
Presentacion curso Especializacion en marketing digital
 
Plan de marketing software
Plan de marketing softwarePlan de marketing software
Plan de marketing software
 
Resultados
ResultadosResultados
Resultados
 
CV Joserra Valle
CV Joserra ValleCV Joserra Valle
CV Joserra Valle
 
Observatorio redes sociales 2011 bbva microsoft
Observatorio redes sociales 2011 bbva microsoftObservatorio redes sociales 2011 bbva microsoft
Observatorio redes sociales 2011 bbva microsoft
 
Comunicacion en periodo de crisis
Comunicacion en periodo de crisisComunicacion en periodo de crisis
Comunicacion en periodo de crisis
 
The community manager reporting
The community manager reportingThe community manager reporting
The community manager reporting
 

Último

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 

Último (20)

Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 

Display Advertising

  • 1. 2014 DISPLAY ADVERTISING ECOSYSTEM EUROPE PUBLISHERS ADVERTISERS WWW.IMPROVEDIGITAL.COM Agencies Agency Trading Desks Trading Desks Created & Published by Data Providers & Solutions Buying Solutions Trading Solutions & Exchanges Selling Solutions Sales Houses & Ad Networks Delivery systems, Tools, Analytics, Verification, Privacy
  • 2. SALES HOUSES & AD NETWORKS An outsourced capability to advertisers, agencies and publishers to sell and buy media. Sales Houses often work on an exclusive basis for publishers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. AGENCY An advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) DATA PROVIDERS & SOLUTIONS Data providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from dif¬ferent online and offline sources and turn it into actionable information that can be used by buyers and sellers. DELIVERY SYSTEMS, TOOLS, ANALYTICS, VERIFICATION & PRIVACY Delivery systems, tools and analytics are the technologies that provide specific features to the advertising eco system. They ensure different types of ads are served, measured & validated, provide safety & privacy features to advertisers & publishers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. AGENCY TRADING DESK The specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with. SELLING SOLUTIONS Technology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences. BUYING SOLUTIONS Technology platforms focused on the automation of media buying for agencies, trading desks and advertisers. Buying solutions are connected with many different in¬ventory sources such as ad exchanges, ad networks and sell side platforms (SSPs). They offer benefits such as workflow simplification, integrated reporting, algorithmic media buying, creative optimisation, data management and Real-Time Bidding (RTB) capabilities. TRADING SOLUTIONS & EXCHANGES Technology platforms and marketplaces that connect supply and demand and facilitate the connection in between. They automate the buying and selling of online media in real-time and are often enhanced by specific buy or sell side features. 2014 DISPLAY ADVERTISING ECOSYSTEM EUROPE TRADING DESK Independent companies specialised in efficiently buying and optimising media and audiences. Work for adverti-sers and agencies, often in real time on ad exchanges, ad networks, SSPs and across other available inventory sources they are connected with. They work either through proprietary- or license DSP technology. CONTACT Improve Digital Head Office Van Diemenstraat 192 1013 CP Amsterdam +31 (0) 202 620 277 www.improvedigital.com