Q: Do you want to start your own business? A: Consider crowdfunding. Q: What to do if you are short of money for your project? A: Consider crowdfunding. Q: Are you financially stressed? A: Consider crowdfunding. What is crowdfunding? Well, watch my slides.

2. Crowdfunding is a part of the culture of clicktivism: supporting and promoting
a cause and a range of other activities through social media online.
Image: Rainer Maiores
Source: Ritu Sharma

3. Crowdfunding Statistics:
Average successful crowdfunding
campaign: $7,000
Average campaign lasts: 9 weeks
Campaigns that can gain 30% of
their goal within the first week are
more likely to succeed.
Source:fundable.com

4. Crowdfunding is to raise funds online
from many individuals for projects and
causes that have different goals:
philanthropic acts, creativity sharing,
scientific studies and start-up
opportunities.
Image: Rocio Lara

5. Donation-based crowdfunding is about donating
money without getting anything in return.
Image: Darinka Maja
Source: fundable.com

6. Image: European Commission DG ECHO
Source: GoFundMe.com
Crowdfunding on humanitarianism:
Nepal Earthquake Relief raised
$6,178,047 by 1,446 campaigns from
75,487 donors on GoFundMe.com.

7. Crowdfunding can help devastated families:
Recently, a young family from Oakville just lost its
home after a fire. Now the family needs $25K.
Thanks to GoFundMe.
Image: Alexas_Fotos
Source: David Lea

8. Crowdfunding can fund education:
Columbia University students are funding
their tuition through GoFundMe.
Image: Michal Jarmoluk
Source: Antonia Farzan

9. Crowdfunding on funding sports dreams:
On GoFundMe, sports lovers can raise money for sports
teams, cheerleading and recreational sports.
Image: Nottingham Trent University
Source: GoFundMe.com

10. Crowdfunding on memorial funds:
A baby girl recently died in her young mother’s womb
and to give her a proper burial, the young mother is
looking at $5k. Thanks to GoFundMe.
Image: Eduardo Frei Ruiz Tagle

11. Crowdfunding and Creativity:
“We would like it [Kickstarter] to be a fundamental tool
for the liberation or acceleration of our own creativity.”
-Perry Chen The Creator of Kickstarter
Source: Om Malik

12. “A lot of these things that are getting funded would not have been
funded in any way. People are watching films that were made on
Kickstarter and playing games that were made on Kickstarter.”
- Perry Chen
Image: methodshop.com
Source: Om Malik

13. Image: Kickstarter
A film based on a
true story funded
on Kickstarter.
Image & Source: Kickstarter
Image & Source: Kickstarter

14. Image: Kickstarter
Image & Source: Kickstarter

15. Similarly, on Indiegogo
Image & Source: Indiegogo

16. “As research budgets tighten at universities and federal
financing agencies, a new crop of Web-savvy scientists is
hoping the wisdom – and generosity – of the crowds will
come to the rescue.”
- Thomas Lin
Image: Abhishek Singh
Source: Thomas Lin

17. Lunar Mission One wanted to transform the way space
exploration is funded by raising £600,000 to start the project
from millions of small payments by the public.
Image: Photos taken by John Young. (NASA) Edited by J. Major
Source: Richard Gray

18. Meanwhile on RocketHub
Scientific projects are being funded.
Image and Source: RocketHub

19. Crowdfunding gives those with ideas the
opportunity to start their own companies.

20. On Dragon’s Den, entrepreneurs
responded that the top two
challenges in running a small
business are cash flow and
marketing. Crowdfunding seems to
solve both problems.
Image: Ontario Chamber of Commerce
Source: Craig Asano

21. The benefits of crowdfunding for small startups are to test out
their products and get immediate feedback from the public
during the early development stage.
Image: Kok Leng Yeo
Source: Ethan Mollick

22. A page of such can spread the brand’s
message and goals to a wide audience
as it is being shared on multiple social
media platforms.
Image: Indiegogo
Source: Drew Hendricks

23. Overall, money solves
most of our problems.
Image: Jericho

24. References:
• Crowdfunding is essential for SME innovation and job creation. (2013, February 11). Retrieved June 8, 2015, from http://ncfacanada.org/crowdfunding-
is-essential-for-sme-innovation-and-job-creation/
• Crowdfunding Statistics. (n.d.). Retrieved June 8, 2015, from https://www.fundable.com/crowdfunding101/crowdfunding-statistics
• Farzan, A. (2015, April 28). Ivy League students are asking strangers to help pay the thousands they owe in tuition. Retrieved June 8, 2015, from
http://www.businessinsider.com/columbia-students-crowdfunding-tuition-2015-4#ixzz3b8wi7bSK
• Gray, R. (2015, January 2). Crowdfunded science: Harnessing the wisdom of the crowd, or selling out? Retrieved June 8, 2015, from
http://www.theguardian.com/science/2015/jan/02/crowdfunded-science-scientists-fund-research
• Hendricks, D. (2014, August 27). 5 Reasons Why Crowdfunding Is The Next Big Investing Trend. Retrieved June 8, 2015, from
http://www.forbes.com/sites/drewhendricks/2014/08/27/5-reasons-why-crowdfunding-is-the-next-big-investing-trend/
• Lin, T. (2011, July 11). Scientists Turn to Crowds on the Web to Finance Their Projects. Retrieved June 8, 2015, from
http://www.nytimes.com/2011/07/12/science/12crowd.html?pagewanted=all &_r=0
• Malik, O. (2012, May 22). Kickstarted: My conversation with Kickstarter co-founder Perry Chen. Retrieved June 8, 2015, from
https://gigaom.com/2012/05/22/kickstarter-founder-perry-chen-intervie/
• Mollick, E. (2013, June 1). The dynamics of crowdfunding: An exploratory study ☆☆. Retrieved June 8, 2015, from
http://www.sciencedirect.com/science/article/pii/S088390261300058X
• Nepal Earthquake Relief. (n.d.). Retrieved June 8, 2015, from http://www.gofundme.com/Nepal-Earthquake-Relief/
• Redick, C. (2015, May 31). Click here to support Oakville family devastated by fire. Retrieved June 8, 2015, from http://www.gofundme.com/adamlisa
• Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 8, 2015, from http://www.huffingtonpost.com/ritusharma/stop-pouring-
ice-on-click_b_5692555.html
• Sports, Teams & Clubs. (n.d.). Retrieved June 8, 2015, from http://www.gofundme.com/Sports-Teams-Clubs/
• Types of Crowdfunding. (n.d.). Retrieved June 8, 2015, from https://www.fundable.com/crowdfunding101/types-of-crowdfunding
• Velasco, T. (2015, June 4). Click here to support Baby Adele Mckenzie's Funeral Cost. Retrieved June 8, 2015, from
http://www.gofundme.com/AdeleFundRaiser

25. Images licensed under CC through :
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