An overview of VideoGenie's earned media marketing platform

1. Company Overview
Finalist
2010
Presenter
2010
Founded
at Stanford
University
Winner
2010
Investors include
Eric Schmidt &
Blumberg Capital
Winner
2010
Offices in
San Francisco
1
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

2. Who Uses VideoGenie
Fashion
Beauty & Health
CPG
Retail
Business Services
Entertainment
Consumer Services
Other
2
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

3. The Conversation
People Are Talking About Your Brand
3
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

4. The Impact
These Conversations Are More Powerful Than Your Ads
Your Advertising
Earned Media
92%
of consumers
trust earned
media above all
other forms of
advertising
4
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

5. The Deciding Factor
To Remain Relevant You Must
Collect
Solicit
Generate
existing earned
media content
across all digital
channels
content from
your customers
in all the
locations where
they interact
premium
content from
professionals
across the globe
5
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

6. Bud Light: Online Auditions
Fans audition to be a Super Bowl Correspondent
Create interactive
contests and
secure original and
authentic content
Enable voting,
liking, and ratings to
drive more sharing
6
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

7. Shutterfly: Product Reviews
Shutterfly customers share the story behind their photobooks
Let your customers showcase
what they love about your
product, service and company
through video reviews, star
ratings, and text.
7
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

8. Covergirl: What’s your beauty tip?
Readers submit their video tips and style guide
Empower your
customers to
create useful
content featuring
your product or
around your topics
8
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

9. The Deciding Factor
To Remain Relevant You Must
Collect
Solicit
Generate
existing earned
media content
across all digital
channels
content from
your customers
in all the
locations where
they interact
premium
content from
professionals
across the globe
9
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

10. How VideoGenie Works
Collect
existing content
Solicit
Generate
new conversations
new content
Moderation
Optimization & Amplification
Owned
Earned
Paid
10
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

11. Solicit New Conversations
Essential Components of Success
Needs to be everywhere
Ads
Mobile
Social
Websites
Customers won’t just
come to you
It needs to be single-click simple
Mobile
Social
Websites
Any friction, and customers
won’t participate
11
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

12. VideoGenie’s Recorder Process
Collect Content Everywhere
Website & Facebook
Microsite Application
Mobile
Owned
Facebook
Newsfeed
Earned
Banner
Ads
Facebook
Promoted Posts
Paid
12
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

13. The VideoGenie SocialBox
Make your Facebook posts interactive and engaging
Post content to Facebook
Fans watch content
Fans create content
13
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

14. The VideoGenie SoapBox
Interactive rich-media ads
14
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

15. The VideoGenie SoapBox
Interactive rich-media ads
15
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

16. VideoGenie’s Recorder Process
The Simplest Way to Collect Content
Time
constraints
keep shortform content
usable
Inline
customer
support
boosts
participation
Specific
prompts
keep users on
topic
Self-review
process
boosts
content
quality
Additional Features
§ Contribute content by webcam, upload, mobile device, or email
§ In-browser mobile recording
§ Terms of service for ownership of all content submitted
§ Instant sharing ability
16
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

17. In-Browser Mobile Recording
No application or download required
17
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

18. Streamlined Moderation
Only Brand-safe Videos Displayed
Approve
Social
gaming
encourages
sharing
Visitors see
their friend’s
videos on
your site
Disapprove
Automated
emails help
the customer
improve their
video
Customers
re-record
their video
18
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

19. Optimization & Amplification
Data-driven Display
VideoGenie’s Proprietary Algorithm Distributes Videos Based
on Performance Metrics
1
Shares
2
3
0
1,254
756
531
Sign-ups
0
740
298
916
Votes
0
980
1,146
980
Completion
0
480
988
674
19
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

20. In-Browser Mobile Recording
No application or download required
Standard Gallery
Micro-Gallery
Micro-Gallery
Highlight Reel
Masonry Gallery
Montage Player
The Side Bar
20
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

21. Generate New Content
The VideoGenie Network
§ Tap into the network that has created over 50k videos to date
§ Find your target demographic for each project
§ Guarantee participation in each campaign
21
www.videogenie.com │ sales@videogenie.com │1.877.643.9002

22. Proven Results with Top Brands
10x
30%
96
ROI
conversion lift
new visitors per share
15x
88%
3 min
engagement
share rate
avg view time
“The best UGC campaign that Bud Light has ever run!”
22
www.videogenie.com │ sales@videogenie.com │1.877.643.9002