Apps have become the primary way we interact with information. Globally, nationally and locally, app usage is not only growing; it’s dominating. But there’s a problem in this brave, new, app-driven world. With usage soaring, app downloads growing, and an abundance of options for users to choose from, too many apps go unnoticed. You need to be able to create a stand out experience that makes your app the go-to choice. So what does that experience look like? And how exactly has the world become appified? To answer those questions, we’ve put together our own app manifesto.
2. In 2008, everyone thought
apps were a fad. They couldn’t
have been more wrong. Apps
have become the dominant way
we interact with information—
and the world.”
Raj Aggarwal, Localytics CEO
“
4. Statista, October 2013
Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13
60
30
15
5
1.50.01
60
BILLION
THE NUMBER OF DOWNLOADS
APPLE’S APP STORE REACHED
IN <5 YEARS.
DOWNLOADS
(in billions)
Apple, 2013
6. Portio Research, March 2013
7.2 BILLION
EARTH’S POPULATION:
4.4BILLION
THE PROJECTED NUMBER
OF APP USERS GLOBALLY,
BY THE END OF 2017:
7. 22 MIN.
60.3 MIN.
AMOUNT OF TIME PER DAY THE
AVERAGE US MOBILE CONSUMER
SPENDS WITH APPS.
00:22
The amount of time
the average US
mobile consumer
spends per day with
apps:
AMOUNT OF TIME PER DAY
THE AVERAGE US
CONSUMER SPENDS ON
THE MOBILE WEB.
Nielsen & Comscore, 2014
20. 60%THE LIKELIHOOD THAT
AN APP USER WHO
DOESN’T RETURN
WITHIN 7 DAYS
WILL NEVER RETURN.
Localytics, 2014
21. Appiterate, November 2013
Forced social logins
Privacy concerns
Intrusive ads
Bad UI/UX
Freezing
Complex registration
Annoying notifications 71%
68%
48%
42%
29%
23%
19%
TOP 7 REASONS WHY PEOPLE
UNINSTALL MOBILE APPS*
*AS A % OF ALL
RESPONDENTS.
EACH
PARTICIPANT
MENTIONED
THREE REASONS.