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Optimize LinkedIn Profile for Success

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Write Speak Sell
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The document provides tips for optimizing a LinkedIn profile to be found and make connections. It recommends using keywords in the headline and summary, including a photo instead of an avatar, researching relevant keywords, and leveraging recommendations, work samples, and group participation to establish authority and develop relationships.

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OPTIMIZE YOUR PROFESSIONAL HEADLINE AND SUMMARY TO GET FOUND AND MAKE CONNECTIONS ON LINKEDIN JEANNETTE PALADINO WRITER-IN-CHIEF WRITE SPEAK SELL © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
YOUR LINKEDIN PROFILE • “Professional Headline” and “Summary” critical. • Optimize for keywords. • Be searchable. • Promote your brand. • ALWAYS use a photo of yourself and not an impersonal avatar. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
KEYWORD RESEARCH • Search your keywords – what words are competitors using? • What keywords are clients or employers searching for? • Experiment with key words in your Professional Headline. • Goal is to be found on Page 1 of LinkedIn searches for your keywords. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
PROFESSIONAL HEADLINE USING KEYWORD PHRASES © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
PROFESSIONAL HEADLINE USING NARRATIVE © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
JEANNETTE PALADINO PAGE 1 RANKING SOCIAL MEDIA WRITER © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
SUMMARY – YOUR BRAND © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
LEVERAGE YOUR CONTACT INFORMATION • Name of company website • Link to articles, blog, awards, etc. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
LINKEDIN RECOMMENDATIONS • Establishes credentials – Get recommendations from clients, company colleagues, former employers © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
PROMOTING YOUR WORK LinkedIn Applications has been replaced with a new feature that lets you display samples of your work on your profile. You can link to or upload images, presentations, videos, or documents. This adds to your authority. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
HOW TO EXTEND AN INVITATION TO CONNECT Do NOT use default invitation: “I'd like to add you to my professional network on LinkedIn.” Personalize: Subject line: Your TED talk inspired me to write Dear Mr. Jones, Your TED talk reinforced my decision to switch from teaching political science to a career in journalism. I enjoyed our brief conversation afterwards. I’m sure that your updates on LinkedIn would be very helpful as I gather the information I need to make this transition. Would you be willing to connect with me on LinkedIn? I’d be very grateful and please don’t hesitate to ask if there is anything I can do to be helpful to you. Sincerely, © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
LINKEDIN GROUPS © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
LINKEDIN GROUPS • Over 1.5 million Groups. Be selective. • Join your Company’s Group. • Start and engage in discussions. • Be careful not to “spam” groups and appear to be self-serving. You will be barred. • Develop relationships off-line. • Give in order to get. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
FWA LINKEDIN GROUP © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
PWC LINKEDIN GROUP © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
COMPANY PAGES – ERNST & YOUNG • Follow and comment on your Company’s page. • Keep up to date on Company developments © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

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Optimize LinkedIn Profile for Success

  • 1. OPTIMIZE YOUR PROFESSIONAL HEADLINE AND SUMMARY TO GET FOUND AND MAKE CONNECTIONS ON LINKEDIN JEANNETTE PALADINO WRITER-IN-CHIEF WRITE SPEAK SELL © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 2. YOUR LINKEDIN PROFILE • “Professional Headline” and “Summary” critical. • Optimize for keywords. • Be searchable. • Promote your brand. • ALWAYS use a photo of yourself and not an impersonal avatar. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 3. KEYWORD RESEARCH • Search your keywords – what words are competitors using? • What keywords are clients or employers searching for? • Experiment with key words in your Professional Headline. • Goal is to be found on Page 1 of LinkedIn searches for your keywords. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 4. PROFESSIONAL HEADLINE USING KEYWORD PHRASES © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 5. PROFESSIONAL HEADLINE USING NARRATIVE © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 6. JEANNETTE PALADINO PAGE 1 RANKING SOCIAL MEDIA WRITER © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 7. SUMMARY – YOUR BRAND © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 8. LEVERAGE YOUR CONTACT INFORMATION • Name of company website • Link to articles, blog, awards, etc. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 9. LINKEDIN RECOMMENDATIONS • Establishes credentials – Get recommendations from clients, company colleagues, former employers © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 10. PROMOTING YOUR WORK LinkedIn Applications has been replaced with a new feature that lets you display samples of your work on your profile. You can link to or upload images, presentations, videos, or documents. This adds to your authority. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 11. HOW TO EXTEND AN INVITATION TO CONNECT Do NOT use default invitation: “I'd like to add you to my professional network on LinkedIn.” Personalize: Subject line: Your TED talk inspired me to write Dear Mr. Jones, Your TED talk reinforced my decision to switch from teaching political science to a career in journalism. I enjoyed our brief conversation afterwards. I’m sure that your updates on LinkedIn would be very helpful as I gather the information I need to make this transition. Would you be willing to connect with me on LinkedIn? I’d be very grateful and please don’t hesitate to ask if there is anything I can do to be helpful to you. Sincerely, © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 12. LINKEDIN GROUPS © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 13. LINKEDIN GROUPS • Over 1.5 million Groups. Be selective. • Join your Company’s Group. • Start and engage in discussions. • Be careful not to “spam” groups and appear to be self-serving. You will be barred. • Develop relationships off-line. • Give in order to get. © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 14. FWA LINKEDIN GROUP © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 15. PWC LINKEDIN GROUP © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com
  • 16. COMPANY PAGES – ERNST & YOUNG • Follow and comment on your Company’s page. • Keep up to date on Company developments © Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com