SlideShare una empresa de Scribd logo
1 de 45
Descargar para leer sin conexión
@joshsteimle
Major PR Exposure
Without Major Media
@joshsteimle
Everyonewantsthis…
@joshsteimle
@joshsteimle
Why?
@joshsteimle
• Credibility
@joshsteimle
• Credibility
• Influence
@joshsteimle
• Credibility
• Influence
• Sales
@joshsteimle
• Credibility
• Influence
• Sales
• Ego
@joshsteimle
Traditional PR
@joshsteimle
Traditional PR
• Pressrelease
@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)
@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)
• BeDonaldTrump
@joshsteimle
Whatifyoudidn’tneed
any ofthat?
@joshsteimle
3Ways
@joshsteimle
1.LinkedIn Pulse
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Butwho willseethis?
@joshsteimle
Forbes vs. Pulse
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Key:GetFeatured
How?
HowtoGetYourArticleFeaturedon
LinkedInPulseby JohnWhite
@joshsteimle
2.BuzzFeedCommunity
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Key:Getfeatured
How?
HowIMadeittotheFrontPageof
BuzzFeedTwice,andHowYouCan
ToobyMatthewBarby
@joshsteimle
3. SlideShare
@joshsteimle
@joshsteimle
6decks,6months
@joshsteimle
@joshsteimle
Key:Getfeatured
How?
HowtoMakeAwesomeSlideShares:
Tips&TricksbySlideShare
@joshsteimle
TheProcess
• Write blog post
• CopytoPulse, BuzzFeed,Medium
• ConvertandposttoSlideShare
• Share onsocialmediachannels
@joshsteimle
TheRewards
• Credibility
• Influence
• Sales
• MajorMedia
@joshsteimle
Questions?
Twitter: @joshsteimle
Blog:joshsteimle.com

Más contenido relacionado

Destacado

Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...
Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...
Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...
GeekWire
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer Acquisition
Kissmetrics on SlideShare
 
The Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprThe Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startuppr
Onboardly
 

Destacado (20)

A Guide to User Research (for People Who Don't Like Talking to Other People)
A Guide to User Research (for People Who Don't Like Talking to Other People)A Guide to User Research (for People Who Don't Like Talking to Other People)
A Guide to User Research (for People Who Don't Like Talking to Other People)
 
Lean Community Building: Getting the Most Bang for Your Time & Money
Lean Community Building: Getting the Most Bang for  Your Time & MoneyLean Community Building: Getting the Most Bang for  Your Time & Money
Lean Community Building: Getting the Most Bang for Your Time & Money
 
Mastering Google Adwords In 30 Minutes
Mastering Google Adwords In 30 MinutesMastering Google Adwords In 30 Minutes
Mastering Google Adwords In 30 Minutes
 
Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...
Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...
Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...
 
The Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonThe Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack Fogelson
 
LinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master Class
 
Using Your Growth Model to Drive Smarter High Tempo Testing
Using Your Growth Model to Drive Smarter High Tempo TestingUsing Your Growth Model to Drive Smarter High Tempo Testing
Using Your Growth Model to Drive Smarter High Tempo Testing
 
Understand A/B Testing in 9 use cases & 7 mistakes
Understand A/B Testing in 9 use cases & 7 mistakesUnderstand A/B Testing in 9 use cases & 7 mistakes
Understand A/B Testing in 9 use cases & 7 mistakes
 
Some Advanced Remarketing Ideas
Some Advanced Remarketing IdeasSome Advanced Remarketing Ideas
Some Advanced Remarketing Ideas
 
How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer Acquisition
 
The Science of Marketing Automation
The Science of Marketing AutomationThe Science of Marketing Automation
The Science of Marketing Automation
 
Stop Leaving Money on the Table! Optimizing your Site for Users and Revenue
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueStop Leaving Money on the Table! Optimizing your Site for Users and Revenue
Stop Leaving Money on the Table! Optimizing your Site for Users and Revenue
 
Google Analytics Fundamentals: Set Up and Basics for Measurement
Google Analytics Fundamentals: Set Up and Basics for MeasurementGoogle Analytics Fundamentals: Set Up and Basics for Measurement
Google Analytics Fundamentals: Set Up and Basics for Measurement
 
10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions
 
No excuses user research
No excuses user researchNo excuses user research
No excuses user research
 
Wireframes - a brief overview
Wireframes - a brief overviewWireframes - a brief overview
Wireframes - a brief overview
 
Biz Dev 101 - An Interactive Workshop on How Deals Get Done
Biz Dev 101 - An Interactive Workshop on How Deals Get DoneBiz Dev 101 - An Interactive Workshop on How Deals Get Done
Biz Dev 101 - An Interactive Workshop on How Deals Get Done
 
The Science behind Viral marketing
The Science behind Viral marketingThe Science behind Viral marketing
The Science behind Viral marketing
 
The Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprThe Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startuppr
 

Más de Josh Steimle

Más de Josh Steimle (11)

7 Systems of Influence Overview - From Webinar with Adrian Dayton
7 Systems of Influence Overview - From Webinar with Adrian Dayton7 Systems of Influence Overview - From Webinar with Adrian Dayton
7 Systems of Influence Overview - From Webinar with Adrian Dayton
 
Personal Branding for LinkedIn at SLCC
Personal Branding for LinkedIn at SLCCPersonal Branding for LinkedIn at SLCC
Personal Branding for LinkedIn at SLCC
 
Personal Branding for LinkedIn at MX
Personal Branding for LinkedIn at MXPersonal Branding for LinkedIn at MX
Personal Branding for LinkedIn at MX
 
Personal Branding for LinkedIn at Silicon Slopes
Personal Branding for LinkedIn at Silicon SlopesPersonal Branding for LinkedIn at Silicon Slopes
Personal Branding for LinkedIn at Silicon Slopes
 
6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success
6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success
6 Ways Nonprofit and NGOs Can Imitate Journalists For Crowdfunding Success
 
Networking For Students: Josh Steimle at P2B, BYU Idaho
Networking For Students: Josh Steimle at P2B, BYU IdahoNetworking For Students: Josh Steimle at P2B, BYU Idaho
Networking For Students: Josh Steimle at P2B, BYU Idaho
 
Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...
Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...
Insider PR Tips - How to Get Your Content in Forbes, Inc., Mashable, TechCrun...
 
Marketing to Asia - What to Know, What to Do
Marketing to Asia - What to Know, What to DoMarketing to Asia - What to Know, What to Do
Marketing to Asia - What to Know, What to Do
 
Why Hong Kong? Expanding Your Business to Asia.
Why Hong Kong? Expanding Your Business to Asia.Why Hong Kong? Expanding Your Business to Asia.
Why Hong Kong? Expanding Your Business to Asia.
 
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal TimeMedia Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
 
TEDx - How Will I Educate My Children?
TEDx - How Will I Educate My Children?TEDx - How Will I Educate My Children?
TEDx - How Will I Educate My Children?
 

Último

Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Último (20)

Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 

How to Get Major PR Exposure Without Major Media