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@joshsteimle
Major PR Exposure
Without Major Media
@joshsteimle
Everyonewantsthis…
@joshsteimle
@joshsteimle
Why?
@joshsteimle
• Credibility
@joshsteimle
• Credibility
• Influence
@joshsteimle
• Credibility
• Influence
• Sales
@joshsteimle
• Credibility
• Influence
• Sales
• Ego
@joshsteimle
Traditional PR
@joshsteimle
Traditional PR
• Pressrelease
@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)
@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)
• BeDonaldTrump
@joshsteimle
Whatifyoudidn’tneed
any ofthat?
@joshsteimle
3Ways
@joshsteimle
1.LinkedIn Pulse
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Butwho willseethis?
@joshsteimle
Forbes vs. Pulse
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Key:GetFeatured
How?
HowtoGetYourArticleFeaturedon
LinkedInPulseby JohnWhite
@joshsteimle
2.BuzzFeedCommunity
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Key:Getfeatured
How?
HowIMadeittotheFrontPageof
BuzzFeedTwice,andHowYouCan
ToobyMatthewBarby
@joshsteimle
3. SlideShare
@joshsteimle
@joshsteimle
6decks,6months
@joshsteimle
@joshsteimle
Key:Getfeatured
How?
HowtoMakeAwesomeSlideShares:
Tips&TricksbySlideShare
@joshsteimle
TheProcess
• Write blog post
• CopytoPulse, BuzzFeed,Medium
• ConvertandposttoSlideShare
• Share onsocialmediachannels
@joshsteimle
TheRewards
• Credibility
• Influence
• Sales
• MajorMedia
@joshsteimle
Questions?
Twitter: @joshsteimle
Blog:joshsteimle.com

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How to Get Major PR Exposure Without Major Media