1. LINK PROSPECTING
& QUALIFICATION
SMX

2. Quick Status Update on Links
@POINTBLANKSEO
“I think backlinks still have many, many years left in them.”

3. PROSPECTING
LET’S TALK

4. Backlink Research (standard model)
@POINTBLANKSEO

5. Looking Horizontally
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6. Looking Vertically
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7. Looking Cross-Geographically
@POINTBLANKSEO

8. Looking at Prospects
@POINTBLANKSEO
www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw
www.sydney.com/things-to-do/hire-cars

9. Quantifying Content Opportunities
@POINTBLANKSEO
1. Research links to previously created content on same topic
wikitravel.org/en/Driving_in_Australia
goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm
VIA AHREFS.COM

10. Quantifying Content Opportunities
@POINTBLANKSEO
2. Research links to similar content (driving tips, Australia travel tips)
www.webwombat.com.au/travel/articles/tips-travelling-australia.htm
mylicence.sa.gov.au/safe-driving-tips
VIA AHREFS.COM

11. QUALIFICATION
LET’S TALK

12. Link Qualification Model
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13. Link Qualification Model
@POINTBLANKSEO
Benefits:
q Saves time in outreach process
q Reduces outreach footprint
Drawbacks:
q More time used, same # of links from campaign

14. Time for Some Examples!
@POINTBLANKSEO

15. Qualifying by Obtainability (Ex. #1)
@POINTBLANKSEO
www.adelaideairport.com.au/air-travel/to-and-from

16. Qualifying by Obtainability (Ex. #2)
@POINTBLANKSEO
mcec.com.au/visiting-melbourne/getting-there/

17. Qualifying by Obtainability (Ex. #3)
@POINTBLANKSEO
www.marriott.com/hotels/maps/travel/melmc-melbourne-marriott-hotel

18. Qualifying by Obtainability (Ex. #4)
@POINTBLANKSEO
fbs.anu.edu.au/fleet-management/rental-vehicles

19. Qualifying by Obtainability (Ex. #5)
@POINTBLANKSEO
www.travellerspoint.com/guide/Australia/

20. Qualifying by Obtainability (Ex. #6)
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www.kayaksydney.com/What_to_wear/index.htm

21. Qualifying by Obtainability (Ex. #7)
@POINTBLANKSEO
www.mth.msu.edu/CurrentStudents/career.aspx

22. Qualifying by Obtainability (Ex. #8)
@POINTBLANKSEO
www.racq.com.au/motoring/cars

23. Qualifying by Obtainability (Ex. #9)
@POINTBLANKSEO
www.star.com.au/find-us/Pages/getting-here.aspx

24. Qualifying by Obtainability (Ex. #10)
@POINTBLANKSEO
geta.firenet.gov/web-links

25. Qualifying by Obtainability (pages)
@POINTBLANKSEO
What to identify:
q The context of the link(s)
q The purpose of the page
q The type of link(s)

26. TOOLS
LET’S TALK

27. Backlink Research Tools
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28. Qualification Tools
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29. THANKS FOR
LISTENING!
@POINTBLANKSEO
jcooper@pointblankseo.com